Sports Boulevard Foundation (SBF) signed a partnership with the Jockey Club of Saudi Arabia (JCSA), making Sports Boulevard an official sponsor for the Sports Boulevard Riyadh Dirt Sprint race, one of the races held in the evening of the 2024 Saudi Cup, the world's most valuable horse race.
The partnership was signed by JCSA chief executive Ziad Al-Mogren and SBF chief executive Jayne McGivern in the presence of Prince Bandar bin Khalid Al-Faisal, the chairman of the Equestrian Authority and the JCSA.
This is the second year of the Sports Boulevard’s official sponsorship with the Saudi Cup, which this year has a combined prize fund of more than $37.35 million -- an increase of $2 million from last year. The greatest racehorses, jockeys, trainers, and owners will be welcomed by the organizers.
“Alongside the Sports Boulevard sponsorship of Riyadh Season races, their mission to transform the city of Riyadh and offer state-of-the-art equestrian sports facilities aligns with our ambition of bringing more of Saudi Arabia’s residents into the sport,” said Al-Mogren.
“We look forward to collaborating with the Sports Boulevard to promote equestrian sports to people across Riyadh City.”
According to McGivern, “Creating access to grassroots sports for people across Riyadh and the Kingdom, including horse-riding and other equine activities, is something I am passionate about.”
“Horseracing has a deep-rooted history in the Kingdom of Saudi Arabia, with thoroughbred horses descended from Arabian bloodlines. As a globally famous horse racing event, this partnership is the perfect platform to encourage community engagement,” said McGivern.
The Saudi Cup will take place on February 23 and 24 at King Abdulaziz Racecourse in Riyadh. Through the partnership, visitors will have plenty of opportunities to find out more about the Sports Boulevard. Visitors to SBF’s booth will be able to learn more about how the megaproject will transform health and wellbeing in Riyadh.
