FII PRIORITY Summit in Miami Discusses Investment in Sports

Discussions at the PRIORITY Summit, organized by the Future Investment Initiative (FII) Institute in Miami, focused on the second day on investment in sports

Sessions, discussions and dialogues at the PRIORITY Summit, organized by the Future Investment Initiative (FII) Institute in Miami, focused on the second day on investment in sports.
One of the most important questions raised at the summit themed, "On the Edge of a New Frontier," was: What drives growth in sports assets and innovation in sports? How do investors and owners of sports teams reshape sports financially? Speakers pointed out that in recent years, sports investment has witnessed a major transformation with the increase in media broadcast rights for sports events and tournaments, and the achievement of high financial returns as a result of investment projects in this vital field, which attracts many followers around the world.
Speakers at the sessions explained that investing in sports is not just about winning games, but it is rather a huge platform that brings communities together and gets to know each other.
Participants also spoke about the development of sports investment with increasing financial returns in paid broadcasting rights, and about increasing demand, digital expansion, and accessing more global markets, as investors support shaping sports financially and practically, while taking advantage of modern technologies to attract new fans and followers in watching sports tournaments.
The participants also touched upon ways to invest in art, entertainment, museums and media, and the role of media and entertainment companies in developing content across various platforms to attract wider audiences, generate income effectively, and shape culture in their countries.