Djokovic Thrilled to Return to Indian Wells After Five Year Hiatus 

Tennis player Novak Djokovic and former NBA player Vlade Divac celebrate a goal by Dejan Joveljic #9 of the Los Angeles Galaxy during the second half against Inter Miami at Dignity Health Sports Park on February 25, 2024 in Carson, California. (Getty Images North America/AFP)
Tennis player Novak Djokovic and former NBA player Vlade Divac celebrate a goal by Dejan Joveljic #9 of the Los Angeles Galaxy during the second half against Inter Miami at Dignity Health Sports Park on February 25, 2024 in Carson, California. (Getty Images North America/AFP)
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Djokovic Thrilled to Return to Indian Wells After Five Year Hiatus 

Tennis player Novak Djokovic and former NBA player Vlade Divac celebrate a goal by Dejan Joveljic #9 of the Los Angeles Galaxy during the second half against Inter Miami at Dignity Health Sports Park on February 25, 2024 in Carson, California. (Getty Images North America/AFP)
Tennis player Novak Djokovic and former NBA player Vlade Divac celebrate a goal by Dejan Joveljic #9 of the Los Angeles Galaxy during the second half against Inter Miami at Dignity Health Sports Park on February 25, 2024 in Carson, California. (Getty Images North America/AFP)

Novak Djokovic on Tuesday said he was excited to be back in Indian Wells to compete at the BNP Paribas Open for the first time since 2019 after US travel restrictions related to COVID-19 had kept him away.

The world number one is seeking an unprecedented sixth title at the Masters 1000 event that begins next week and is regarded as the biggest tennis tournament outside of the four Grand Slams.

"It has been five years, way too long to not be part of the Tennis Paradise tournament, one of the best tournaments in the world without a doubt," Djokovic said in a video from the small, picturesque city in the Southern California desert.

"It's probably the favorite Masters tournament of so many players including myself. I can't wait to come and perform once again in front of some of the best tennis fans that we have on the tour."

The Serb won the first of his 24 Grand Slams at the Australian Open in 2008 and backed that up a few months later by capturing his first Indian Wells crown.

"The first time I won the title in Indian Wells, it was one of the greatest titles of my career at that point. I remember I played Mardy Fish in the finals," he said.

"I was fortunate to win the tournament another four times and played some epic matches in the finals against (Roger) Federer and (Rafa) Nadal and many of the great players in that era. I'm really looking forward to coming back."

Three-times Indian Wells champion Nadal is set to compete at the tournament after missing last month's Australian Open due to a muscle tear.

The 2020 BNP Paribas Open was canceled due to the COVID-19 outbreak and Djokovic missed the next three editions as the United States did not allow unvaccinated foreigners to enter the country.

Djokovic was spotted in Los Angeles on Sunday night watching fellow sporting great Lionel Messi and his Major League Soccer side Inter Miami take on LA Galaxy.

Carlos Alcaraz and Elena Rybakina are the defending champions at this year's BNP Paribas Open, which runs from March 3-17.



Lewis Hamilton’s Move to Ferrari Is Having a Cultural Impact Far Beyond Formula 1 

Formula One F1 - Scuderia Ferrari and Puma celebrate 20 Years of Collaboration - Maranello, Italy - March 4, 2025 Ferrari drivers Charles Leclerc and Lewis Hamilton during the event to celebrate Scuderia Ferrari and Puma's 20 years of collaboration. (Reuters)
Formula One F1 - Scuderia Ferrari and Puma celebrate 20 Years of Collaboration - Maranello, Italy - March 4, 2025 Ferrari drivers Charles Leclerc and Lewis Hamilton during the event to celebrate Scuderia Ferrari and Puma's 20 years of collaboration. (Reuters)
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Lewis Hamilton’s Move to Ferrari Is Having a Cultural Impact Far Beyond Formula 1 

Formula One F1 - Scuderia Ferrari and Puma celebrate 20 Years of Collaboration - Maranello, Italy - March 4, 2025 Ferrari drivers Charles Leclerc and Lewis Hamilton during the event to celebrate Scuderia Ferrari and Puma's 20 years of collaboration. (Reuters)
Formula One F1 - Scuderia Ferrari and Puma celebrate 20 Years of Collaboration - Maranello, Italy - March 4, 2025 Ferrari drivers Charles Leclerc and Lewis Hamilton during the event to celebrate Scuderia Ferrari and Puma's 20 years of collaboration. (Reuters)

Met Gala chair, co-producer on a Brad Pitt movie, activist, and now Ferrari driver.

Lewis Hamilton's impact stretches far beyond Formula 1 and his quest to win a record-breaking eighth world title with his new team.

The partnership of F1's biggest celebrity — and only Black driver — with its biggest brand reaches people who don't consider themselves F1 fans, and may not even have watched a race.

A 13-month countdown

In some respects, Hamilton's move is already a marketing triumph. He won't race for Ferrari until next week in Australia, ending 13 months of hype since he announced his decision to leave Mercedes.

"Obviously the commercial success and the success for Ferrari’s brand has been unprecedented," Michael E. Sawyer, author of an upcoming biography of Hamilton, "Sir Lewis," told The Associated Press. "It just makes the brand that much more iconic. It’s always been about pushing boundaries."

Expectations are high, too, around Hamilton's potential impact in Italy in terms of representation and creating opportunities for people from diverse backgrounds.

"When it was announced that (Hamilton) was in Ferrari, the industry started thinking, especially in fashion, that things would start changing," Michelle Francine Ngonmo, the founder of Afro Fashion Week Milano and an advocate for diversity in Italian fashion, told the AP.

Hamilton’s first photos as a Ferrari employee were curated to perfection. His sometimes-playful fashion sense took a traditional turn with a sharp double-breasted suit as he posed in front of company founder Enzo Ferrari’s house.

A fast start, or time to adapt?

Hamilton's celebrity status extended beyond F1 years ago. Where other drivers arrive for a race weekend in branded team gear, he turns up in high fashion.

His friendships with influential fashion figures, involvement with the Met Gala — he's a chair for this year's event in May — and a co-producer role on the upcoming Hollywood movie "F1" all allow Hamilton to reach non-sports audiences in a way other drivers can't.

With so much attention on their new partnership, the 40-year-old Hamilton and Ferrari could risk disappointment if he doesn't win the long-sought-after eighth title.

Hamilton was broadly on pace with rivals and his teammate Charles Leclerc over three days of preseason testing in Bahrain last week. Still, Hamilton said he and Ferrari have "definitely got some work to do to improve."

Hamilton has indicated he needs time to adapt, but one key rival has argued a successful start will be key to keep Ferrari's passionate fans on board.

"They’ll love him if he’s quick and he delivers and he’ll feed off that energy," Red Bull team principal Christian Horner said last month. "If it doesn’t get off to a good start, then it’ll inevitably be harder for him."

Belonging in Italy

Sawyer, who is associate professor of African American literature and culture at the University of Pittsburgh, said one way to illustrate Hamilton's impact in Italy was in comparison with soccer greats.

The buzz around Hamilton is similar to when Diego Maradona played for Napoli in the 1980s, Sawyer suggested, but also cautioned that Italy hasn't always treated Black athletes warmly, pointing to the racism faced by Italian soccer player Mario Balotelli.

In an interview with Time last month, Hamilton said he's thought about football racism in Italy in the context of joining Ferrari. "I’m not going to lie, it definitely crossed my mind when I was thinking about my decision," he said.

"Like in so many things, it’s often such a small group of people that set that trend for many. I don’t think that it’s going to be a problem."

One way Hamilton has already endeared himself to Italians is by using Italian words and phrases in interviews, something Ngonmo welcomes.

"I think he is trying to make people understand," she said, "that Italy could be a place where everyone can belong."