Saudi Arabia’s PIF, ATP Announce Multi-Year Strategic Partnership to Accelerate Growth of Global Tennis

Saudi Arabia’s Public Investment Fund (PIF) and ATP unveiled a new multi-year strategic partnership, marking a significant shared commitment to enhancing global tennis for players, fans, tournament organizers and stakeholders at all levels of the sport.
Saudi Arabia’s Public Investment Fund (PIF) and ATP unveiled a new multi-year strategic partnership, marking a significant shared commitment to enhancing global tennis for players, fans, tournament organizers and stakeholders at all levels of the sport.
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Saudi Arabia’s PIF, ATP Announce Multi-Year Strategic Partnership to Accelerate Growth of Global Tennis

Saudi Arabia’s Public Investment Fund (PIF) and ATP unveiled a new multi-year strategic partnership, marking a significant shared commitment to enhancing global tennis for players, fans, tournament organizers and stakeholders at all levels of the sport.
Saudi Arabia’s Public Investment Fund (PIF) and ATP unveiled a new multi-year strategic partnership, marking a significant shared commitment to enhancing global tennis for players, fans, tournament organizers and stakeholders at all levels of the sport.

Saudi Arabia’s Public Investment Fund (PIF) and ATP unveiled on Wednesday a new multi-year strategic partnership, marking a significant shared commitment to enhancing global tennis for players, fans, tournament organizers and stakeholders at all levels of the sport.

The major partnership will see PIF become the official naming partner of the ATP Rankings, celebrating players’ journeys and progress across the season and championing excellence as the Year-End No. 1, presented by PIF, is crowned at the Nitto ATP Finals which will take place in Turin, Italy until 2025.

PIF will partner with ATP Tour events in Indian Wells, Miami, Madrid, Beijing and the Nitto ATP Finals, in addition to the Next Gen ATP Finals, hosted in Jeddah until 2027. Following the launch of ATP’s Baseline program earlier this year, PIF has further committed to develop and unlock new opportunities for young players and player pathway initiatives, providing a significant boost to the game’s next generation of stars.

The ATP partnership forms part of PIF’s broader sponsorship platform, investing in people, projects and partnerships with an emphasis on the brand’s four pillars: inclusivity, sustainability, youth and technology.

Together, PIF and ATP will also collaborate to elevate the long-term future of tennis. PIF will actively contribute to ATP’s OneVision Strategic Plan which focuses on driving unity, enhancing fan experiences and leveraging scalable growth opportunities across the sport.

“Our strategic partnership with PIF marks a major moment for tennis. It's a shared commitment to propel the future of the sport,” said ATP CEO Massimo Calvelli.

“With PIF’s dedication to the next generation – fostering innovation and creating opportunities for all – the stage is set for a transformative new period of progress,” he stressed.

Mohamed AlSayyad, Head of Corporate Brand at PIF, said: “As PIF expands its portfolio of innovative sponsorships, our commitment to 'Invested in Better' remains unwavering. Through our collaboration with ATP, PIF will be a catalyst for growth of the global tennis landscape, developing talent, fostering inclusivity and driving sustainable innovation.”

“This strategic partnership aligns with our broader vision to enhance quality of life and drive transformation in sport both within Saudi and across the world,” he added.

Tennis is rapidly becoming a key sport in Saudi Arabia with the number of registered players increasing by 46% between 2019 and 2023. PIF will leverage ATP’s expertise to develop further opportunities for young Saudis in tennis, including through state-of-the-art facilities, coaching, and an enhanced player pathway in Saudi Arabia.

The Public Investment Fund (PIF) is one of the largest and most impactful sovereign wealth funds in the world. Since 2015, when the Board was reconstituted and oversight transferred to the Council of Economic and Development Affairs, PIF’s board of directors has been chaired by Prince Mohammed bin Salman bin Abdulaziz, Crown Prince, Prime Minister, Chairman of the Council of Economic and Development Affairs, and Chairman of the Public Investment Fund.

PIF plays a leading role in advancing Saudi Arabia’s economic transformation and diversification, as well as contributing to shaping the future of the global economy. Since 2017, PIF has established over 90 companies.

PIF is building a diversified portfolio by entering into attractive and long-term investment opportunities in 13 strategic sectors in Saudi Arabia and globally.



‘Flooding Rains’ Threaten to Dampen Paris Olympics Opening Ceremony

Paris 2024 Olympics - Opening Ceremony - Paris, France - July 26, 2024. Spectators are seen behind the Eiffel Tower ahead of the opening ceremony of the Paris 2024 Olympics. (Reuters)
Paris 2024 Olympics - Opening Ceremony - Paris, France - July 26, 2024. Spectators are seen behind the Eiffel Tower ahead of the opening ceremony of the Paris 2024 Olympics. (Reuters)
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‘Flooding Rains’ Threaten to Dampen Paris Olympics Opening Ceremony

Paris 2024 Olympics - Opening Ceremony - Paris, France - July 26, 2024. Spectators are seen behind the Eiffel Tower ahead of the opening ceremony of the Paris 2024 Olympics. (Reuters)
Paris 2024 Olympics - Opening Ceremony - Paris, France - July 26, 2024. Spectators are seen behind the Eiffel Tower ahead of the opening ceremony of the Paris 2024 Olympics. (Reuters)

The Paris Olympics look likely to get off to a soggy start.

Meteo-France, the French weather service, is predicting “flooding rains” Friday evening when the opening ceremony is set to unroll along the Seine River. But the show is set to go on as planned, starting at 1:30 p.m. EDT/7:30 p.m. CEST and should last more than three hours.

Already in the late afternoon, skies were gray with intermittent drizzle. There was a silver lining, though, with temperatures expected to stay relatively warm throughout the evening.

Instead of a traditional march into a stadium, about 6,800 athletes will parade on more than 90 boats on the Seine River for 6 kilometers (3.7 miles). Though 10,700 athletes are expected to compete at these Olympics, hundreds of soccer players are based outside Paris, surfers are in Tahiti and many have yet to arrive for their events in the second week, organizers said Thursday.

Hundreds of thousands of people, including 320,000 paying and invited ticket-holders, are expected to line the Seine’s banks as athletes are paraded along the river on boats.