Chairman of the Board of Directors of the General Entertainment Authority (GEA) Advisor Turki bin Abdulmohsen Alalshikh announced on Monday a partnership between Riyadh Season and the prestigious World Boxing Council (WBC).
He said: "This partnership represents a vital step forward for Riyadh Season's mission to elevate the Kingdom's entertainment sector", adding that WBC's standing as a leading and respected organization in the boxing world makes the alliance particularly impactful.
Alalshikh said Riyadh Season strives to unite audiences worldwide through a captivating and diverse range of entertainment experiences, and as such, "this collaboration with WBC presents a unique opportunity to attract a global audience".
WBC President Mauricio Sulaiman said: "We are pleased to welcome the Riyadh Season as a new official partner of the World Boxing Council. The Riyadh Season is a huge event, considered as one of the largest entertainment events in the world, and the sport of boxing has recently been linked to it, as Riyadh has become internationally recognized as the capital of boxing sport, where three exciting fights were held during the previous Riyadh season."
Adding that the cooperation between the two entities will generate many "distinctive and unique opportunities", Sulaiman stressed that "we look forward to participating in this growing passion in Saudi Arabia."
"This partnership will create opportunities and memories that will extend into the lives of many boxing fans around the world through social responsibility programs that include 'WBC Cares' programs in hospitals, orphanages and schools, in addition to awareness programs with experts in the fields of addiction, bullying, domestic violence and mental health," Sulaiman said.
