Aramco and FIFA Announce Global Partnership

FILES) This picture shows Aramco tower at the King Abdullah Financial District (KAFD) in Riyadh on April 16, 2023. (Photo by Fayez Nureldine / AFP)
FILES) This picture shows Aramco tower at the King Abdullah Financial District (KAFD) in Riyadh on April 16, 2023. (Photo by Fayez Nureldine / AFP)
TT

Aramco and FIFA Announce Global Partnership

FILES) This picture shows Aramco tower at the King Abdullah Financial District (KAFD) in Riyadh on April 16, 2023. (Photo by Fayez Nureldine / AFP)
FILES) This picture shows Aramco tower at the King Abdullah Financial District (KAFD) in Riyadh on April 16, 2023. (Photo by Fayez Nureldine / AFP)

Saudi Aramco signed a four-year global partnership with professional football association FIFA, according to an Aramco statement.

The company becomes FIFA’s major worldwide partner exclusive in the energy category, with sponsorship rights for multiple events including the highly anticipated FIFA World Cup 26™ and FIFA Women’s World Cup 2027™, said the statement on Thursday.

The agreement, which runs until the end of 2027, builds on a shared commitment to innovation and development, and will combine football’s unique global reach with Aramco’s history of championing innovation and community engagement.

“Through this partnership with FIFA, we aim to contribute to football development and harness the power of sport to make an impact around the globe,” said Aramco President and CEO Amin H. Nasser. “It reflects our ambition to enable vibrant communities and extends our backing of sport as a platform for growth.”

"Our existing relationship with the Saudi football team Al-Qadsiah, our support for women’s golf through the Aramco Team Series, and our backing of F1 in schools each demonstrate the possibilities of such partnerships to create pathways for opportunity, positively impact society, and promote development at the grassroots level,” he said.

FIFA President Gianni Infantino said the partnership will assist the soccer body to successfully deliver its flagship tournaments over the next four years.

“Aramco has a strong track record of supporting world-class events, but also a focus on developing grassroots sport initiatives. We look forward to collaborating with them on a variety of initiatives over the coming years,” he added.

Aramco also intends to work with FIFA to drive innovation, identifying opportunities to deploy the company’s expertise and technologies in the delivery of football events globally. This includes initiatives that aim to provide new and innovative ways for football fans to engage with FIFA’s events, the statement said.



Habib Becomes 1st Lebanese Player in Open Era to Play in Grand Slam Men's Singles Draw

FILE - Hady Habib of Lebanon, right, walks by Carlos Alcaraz of Spain during the men's singles tennis competition, at the 2024 Summer Olympics, Saturday, July 27, 2024, in Paris, France. (AP Photo/Andy Wong,File)
FILE - Hady Habib of Lebanon, right, walks by Carlos Alcaraz of Spain during the men's singles tennis competition, at the 2024 Summer Olympics, Saturday, July 27, 2024, in Paris, France. (AP Photo/Andy Wong,File)
TT

Habib Becomes 1st Lebanese Player in Open Era to Play in Grand Slam Men's Singles Draw

FILE - Hady Habib of Lebanon, right, walks by Carlos Alcaraz of Spain during the men's singles tennis competition, at the 2024 Summer Olympics, Saturday, July 27, 2024, in Paris, France. (AP Photo/Andy Wong,File)
FILE - Hady Habib of Lebanon, right, walks by Carlos Alcaraz of Spain during the men's singles tennis competition, at the 2024 Summer Olympics, Saturday, July 27, 2024, in Paris, France. (AP Photo/Andy Wong,File)

Hady Habib isn't likely to find anything too daunting at the Australian Open now that he's become the first Lebanese player in the Open era to reach a Grand Slam men's singles draw.
He advanced through three rounds of the qualifying at Melbourne Park, winning his third match in a tiebreaker 6-4, 3-6, 7-6 (8) over Clement Chidekh of France on Thursday to secure a place in the main draw of the tournament that starts Sunday, The Associated Press reported.
It continued a rapid rise for Habib, who made his Olympic debut last year in Paris, running into eventual silver medalist Carlos Alcaraz, a four-time major winner, in the first round. It was two sets he'll long remember.
Late last year, he made history at Temuco, Chile by becoming the first ATP Challenger Tour champion from Lebanon.
The 26-year-old Habib was born in Houston, Texas and moved to Lebanon as a young child, learning how to play there. He returned to the US to pursue a pro career and feels now like he's representing of the spirit of Lebanese people.
“I know it’s just a sport, but I feel like representing Lebanon and sacrificing all the things I had to do to get here, it kind of resembles how our nation has fought back,” Habib told Australia's SBS News this week.
His personal success has come at a difficult time during the war between Israel and Hezbollah.
“Every morning, I was waking up during that challenging time, I was contacting all my family members, my friends, making sure they’re okay,” Habib told SBS News. "My heart’s just shattered to see what’s happening to our country and people.
“It was a hard time mentally for me, knowing that you can’t do anything to help, but I’m glad things are calming down now. Hopefully we’ll find some peace.”
Habib's first-round opponent at Melbourne Park will be determined when all qualifiers are inserted into the main draw.