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Saudi PIF, WTA Sign Multi-Year Partnership to Accelerate Growth of Women’s Tennis Globally 

The Saudi Public Investment Fund (PIF) and WTA announced a multi-year partnership that will support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game. (PIF)
The Saudi Public Investment Fund (PIF) and WTA announced a multi-year partnership that will support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game. (PIF)
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Saudi PIF, WTA Sign Multi-Year Partnership to Accelerate Growth of Women’s Tennis Globally 

The Saudi Public Investment Fund (PIF) and WTA announced a multi-year partnership that will support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game. (PIF)
The Saudi Public Investment Fund (PIF) and WTA announced a multi-year partnership that will support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game. (PIF)

The Saudi Public Investment Fund (PIF) and WTA announced on Monday a multi-year partnership that will support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game.

The partnership will also boost and develop initiatives that support players at all levels, said PIF in a statement.

“As a Global Partner of the WTA, PIF will become the first-ever naming partner of the WTA Rankings, the highest official rankings for women’s professional tennis players. The PIF WTA Rankings will track players' journeys, and PIF will work with the WTA to celebrate and support players' progress and their inspirational, unique stories,” it added.

In addition, as part of its commitment to inspire youth, PIF will work with the WTA to expand existing initiatives and develop new opportunities for young players, providing a significant boost to the game’s next generation of stars.

In February 2024, PIF announced its partnership with the ATP and became the official naming partner of the PIF ATP Rankings. PIF has now become the only global partner across both the WTA and ATP Tours. PIF has also partnered with combined WTA 1000 and ATP Masters 1000 tournaments in Indian Wells, Miami and Madrid, in addition to the Beijing WTA 1000 and ATP 500 events.

The new partnership between the WTA and PIF follows the recent announcement that the season-ending WTA Finals will be hosted in Riyadh for the next three years, starting in 2024, and featuring the top eight singles players and doubles teams in the race to the WTA Finals.

“The WTA partnership adds to PIF’s growing sponsorship portfolio, which focuses on investing in people, initiatives and partnerships; and embraces the brand’s four strategic pillars: inclusivity, sustainability, youth and technology. This partnership aligns with numerous other PIF initiatives that focus on women in sport,” stressed the statement.

Mohamed AlSayyad, Head of Corporate Brand at PIF, said: “Through our partnership with WTA, PIF will continue to be a catalyst for the growth of women’s sport. We look forward to working with the WTA to increase participation and inspire the next generation of talent.”

“Underpinned by PIF’s four strategic sponsorship pillars, this partnership aligns with our ambition to elevate the game and bring positive growth to the sport around the world,” he added.

Marina Storti, CEO of WTA Ventures, said: “We are delighted to welcome PIF as a Global Partner of the WTA and our first-ever official naming partner of the WTA Rankings.”

“Together, we look forward to sharing the journey of our talented players across the season, as we continue to grow the sport, creating more fans of tennis and inspiring more young people to take up the game,” she stated.

PIF’s program of sponsorships uncovers new potential, investing in people, initiatives and partnerships that drive positive impact on the global stage. PIF is a catalyst for transformation globally, uplifting and enhancing sport for players, fans, tournaments and stakeholders at every level.

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Jannik Sinner Starts His Australian Open Title Defense with a Straight Set Win

Jannik Sinner of Italy reacts after defeating Nicolas Jarry of Chile during their first round match during the 2025 Australian Open tennis tournament at Melbourne Park in Melbourne, Australia, 13 January 2025. (EPA)
Jannik Sinner of Italy reacts after defeating Nicolas Jarry of Chile during their first round match during the 2025 Australian Open tennis tournament at Melbourne Park in Melbourne, Australia, 13 January 2025. (EPA)
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Jannik Sinner Starts His Australian Open Title Defense with a Straight Set Win

Jannik Sinner of Italy reacts after defeating Nicolas Jarry of Chile during their first round match during the 2025 Australian Open tennis tournament at Melbourne Park in Melbourne, Australia, 13 January 2025. (EPA)
Jannik Sinner of Italy reacts after defeating Nicolas Jarry of Chile during their first round match during the 2025 Australian Open tennis tournament at Melbourne Park in Melbourne, Australia, 13 January 2025. (EPA)

After wasting a set point in the second tiebreaker with an ill-conceived drop shot, Jannik Sinner quickly reverted to what's been working for him and finished off a straight-set win over Nicolas Jarry to begin his Australian Open title defense.

The 7-6 (2), 7-6 (5), 6-1 victory on Rod Laver Arena extended Sinner’s winning streaks to 15 on both the tour and on hard courts in Grand Slams.

After all the pre-tournament attention on the 2024 doping cases of Sinner and long-time women's No. 1 Iga Swiatek, both started the year's first Grand Slam tournament about the same time on nearby courts on Day 2.

"Yeah, I was curious to see how it was," Sinner said of the reception at Rod Laver, where he became a fan favorite last year. "You never know what’s happening. I was happy about the crowd. It was a nice atmosphere."

Top-ranked Sinner had to grind for two long, tiebreak sets against No. 35-ranked Jarry, a 29-year-old from Chile, before finding his touch.

"It was a very close one because the first sets, they can go both ways," Sinner said. "In the third set when I broke it the first time, that gave me a little bit of room to breathe.

"I’m happy how I handled the very tough situation."

Sinner has got a good record at Melbourne Park in that department. He rallied from two sets down in last year's final to beat Daniil Medvedev for his first Grand Slam title, coming off a semifinal upset of 10-time champion Novak Djokovic.

While Sinner was deep into his match against Jarry, Swiatek, a five-time major winner from Poland, fended off top-ranked doubles player Katerina Siniakova 6-3, 6-4 on John Cain Arena.

Coco Gauff had a little difficulty adjusting to the sun at one end of Rod Laver Arena in Monday's first marquee match and dropped an early service game before quickly settling into a rhythm in a 6-3, 6-3 win over 2020 champion Sofia Kenin.

Third-seeded Gauff beat Swiatek to win the title at the WTA Finals last November and started this season by helping the US to victory at the United Cup last week, against beating No. 2 Swiatek in the final.

Gauff, the 2023 US Open champion is wearing a Marvel-inspired bodysuit and skirt at Melbourne Park and she's radiating confidence and calm.

"I knew going in it was going to be difficult, but you know I’m happy with how I played," she said of the 1-hour, 20-minute win over Kenin, who at No. 81 is a much tougher opponent than her ranking suggests.

"I mean (I) could serve better, but like on that side I was struggling to see the ball," Guaff said, pointing to one baseline on the main show court that was bathed in sun. "So I’m just happy that I was able to manage through that."

Another 20-year-old American, Alex Michelsen, produced the biggest win of his young career with a 7-5, 6-3, 2-6, 6-4 first-round upset of 2023 Australian runner-up Stefanos Tsitsipas.

Michelsen's three booming service returns in the ninth game of the fourth set helped him earn a vital break against the 11th-seeded Tsitsipas and, after shaking off jitters on his own serve, he closed out for his first victory over a player ranked in the top 20 at a Grand Slam. No. 17 Frances Tiafoe advanced in five sets over Arthur Rinderknech of France.

Gauff went into her opening round on a streak of winning 33 matches against players ranked outside the Top 50, dating to a loss to Kenin at Wimbledon 2023.

The draw presented another tough trip to Australia for Kenin. It was the third straight year Kenin faced a Grand Slam champion in the first round in Australia, and her fourth consecutive first-round exit here.

Gauff will next play Jodie Burrage of Britain. No. 7 Jessica Pegula also advanced along with No. 12 Diana Shnaider, No. 28 Elina Svitolina, and Belinda Bencic, who ousted No. 16 Jelena Ostapenko. Lucia Bronzetti of Italy advanced over No. 21 Victoria Azarenka, a two-time Australian Open champion.