Saudi PIF, WTA Sign Multi-Year Partnership to Accelerate Growth of Women’s Tennis Globally 

The Saudi Public Investment Fund (PIF) and WTA announced a multi-year partnership that will support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game. (PIF)
The Saudi Public Investment Fund (PIF) and WTA announced a multi-year partnership that will support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game. (PIF)
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Saudi PIF, WTA Sign Multi-Year Partnership to Accelerate Growth of Women’s Tennis Globally 

The Saudi Public Investment Fund (PIF) and WTA announced a multi-year partnership that will support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game. (PIF)
The Saudi Public Investment Fund (PIF) and WTA announced a multi-year partnership that will support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game. (PIF)

The Saudi Public Investment Fund (PIF) and WTA announced on Monday a multi-year partnership that will support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game.

The partnership will also boost and develop initiatives that support players at all levels, said PIF in a statement.

“As a Global Partner of the WTA, PIF will become the first-ever naming partner of the WTA Rankings, the highest official rankings for women’s professional tennis players. The PIF WTA Rankings will track players' journeys, and PIF will work with the WTA to celebrate and support players' progress and their inspirational, unique stories,” it added.

In addition, as part of its commitment to inspire youth, PIF will work with the WTA to expand existing initiatives and develop new opportunities for young players, providing a significant boost to the game’s next generation of stars.

In February 2024, PIF announced its partnership with the ATP and became the official naming partner of the PIF ATP Rankings. PIF has now become the only global partner across both the WTA and ATP Tours. PIF has also partnered with combined WTA 1000 and ATP Masters 1000 tournaments in Indian Wells, Miami and Madrid, in addition to the Beijing WTA 1000 and ATP 500 events.

The new partnership between the WTA and PIF follows the recent announcement that the season-ending WTA Finals will be hosted in Riyadh for the next three years, starting in 2024, and featuring the top eight singles players and doubles teams in the race to the WTA Finals.

“The WTA partnership adds to PIF’s growing sponsorship portfolio, which focuses on investing in people, initiatives and partnerships; and embraces the brand’s four strategic pillars: inclusivity, sustainability, youth and technology. This partnership aligns with numerous other PIF initiatives that focus on women in sport,” stressed the statement.

Mohamed AlSayyad, Head of Corporate Brand at PIF, said: “Through our partnership with WTA, PIF will continue to be a catalyst for the growth of women’s sport. We look forward to working with the WTA to increase participation and inspire the next generation of talent.”

“Underpinned by PIF’s four strategic sponsorship pillars, this partnership aligns with our ambition to elevate the game and bring positive growth to the sport around the world,” he added.

Marina Storti, CEO of WTA Ventures, said: “We are delighted to welcome PIF as a Global Partner of the WTA and our first-ever official naming partner of the WTA Rankings.”

“Together, we look forward to sharing the journey of our talented players across the season, as we continue to grow the sport, creating more fans of tennis and inspiring more young people to take up the game,” she stated.

PIF’s program of sponsorships uncovers new potential, investing in people, initiatives and partnerships that drive positive impact on the global stage. PIF is a catalyst for transformation globally, uplifting and enhancing sport for players, fans, tournaments and stakeholders at every level.



No Goals but Selfies for Ronaldo in Portugal's Chaotic 3-0 win over Türkiye at Euro 2024

The five-time world player of the year set up the third goal by Bruno Fernandes with an unselfish pass - The AP
The five-time world player of the year set up the third goal by Bruno Fernandes with an unselfish pass - The AP
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No Goals but Selfies for Ronaldo in Portugal's Chaotic 3-0 win over Türkiye at Euro 2024

The five-time world player of the year set up the third goal by Bruno Fernandes with an unselfish pass - The AP
The five-time world player of the year set up the third goal by Bruno Fernandes with an unselfish pass - The AP

There were no goals, one assist and no less than four selfie-pursuing field invaders for Cristiano Ronaldo in Portugal's 3-0 win over Türkiye that secured a spot in the European Championship round of 16 on Saturday.

Ronaldo was the center of attention as always at Westfalenstadion but not how he might have expected.

The five-time world player of the year set up the third goal by Bruno Fernandes with an unselfish pass when he could easily have attempted a shot after being played clean through.

Then there was chaos as three fans got on the field at different times in the second half and attempted selfies with Ronaldo. He accepted the first but looked unhappy at the other two, The AP reported.

Another phone-waving supporter, wearing a Portugal jersey, got to Ronaldo moments after the final whistle and security had to hold back another person attempting to confront one of the most famous sports stars in the world as he walked off the field with his teammates.

Ronaldo might be more unhappy at failing to score against a Türkiye team that was its own worst enemy at times.

Not least in the 28th minute when, trailing 1-0 to Bernardo Silva’s strike seven minutes earlier, Türkiye center back Samet Akaydin delivered a back-pass that rolled to the side of his goalkeeper and straight into the net.

Portugal backed up its opening 2-1 victory over the Czech Republic and has qualified with a match to spare from Group F.