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Saudi PIF, WTA Sign Multi-Year Partnership to Accelerate Growth of Women’s Tennis Globally 

The Saudi Public Investment Fund (PIF) and WTA announced a multi-year partnership that will support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game. (PIF)
The Saudi Public Investment Fund (PIF) and WTA announced a multi-year partnership that will support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game. (PIF)
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Saudi PIF, WTA Sign Multi-Year Partnership to Accelerate Growth of Women’s Tennis Globally 

The Saudi Public Investment Fund (PIF) and WTA announced a multi-year partnership that will support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game. (PIF)
The Saudi Public Investment Fund (PIF) and WTA announced a multi-year partnership that will support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game. (PIF)

The Saudi Public Investment Fund (PIF) and WTA announced on Monday a multi-year partnership that will support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game.

The partnership will also boost and develop initiatives that support players at all levels, said PIF in a statement.

“As a Global Partner of the WTA, PIF will become the first-ever naming partner of the WTA Rankings, the highest official rankings for women’s professional tennis players. The PIF WTA Rankings will track players' journeys, and PIF will work with the WTA to celebrate and support players' progress and their inspirational, unique stories,” it added.

In addition, as part of its commitment to inspire youth, PIF will work with the WTA to expand existing initiatives and develop new opportunities for young players, providing a significant boost to the game’s next generation of stars.

In February 2024, PIF announced its partnership with the ATP and became the official naming partner of the PIF ATP Rankings. PIF has now become the only global partner across both the WTA and ATP Tours. PIF has also partnered with combined WTA 1000 and ATP Masters 1000 tournaments in Indian Wells, Miami and Madrid, in addition to the Beijing WTA 1000 and ATP 500 events.

The new partnership between the WTA and PIF follows the recent announcement that the season-ending WTA Finals will be hosted in Riyadh for the next three years, starting in 2024, and featuring the top eight singles players and doubles teams in the race to the WTA Finals.

“The WTA partnership adds to PIF’s growing sponsorship portfolio, which focuses on investing in people, initiatives and partnerships; and embraces the brand’s four strategic pillars: inclusivity, sustainability, youth and technology. This partnership aligns with numerous other PIF initiatives that focus on women in sport,” stressed the statement.

Mohamed AlSayyad, Head of Corporate Brand at PIF, said: “Through our partnership with WTA, PIF will continue to be a catalyst for the growth of women’s sport. We look forward to working with the WTA to increase participation and inspire the next generation of talent.”

“Underpinned by PIF’s four strategic sponsorship pillars, this partnership aligns with our ambition to elevate the game and bring positive growth to the sport around the world,” he added.

Marina Storti, CEO of WTA Ventures, said: “We are delighted to welcome PIF as a Global Partner of the WTA and our first-ever official naming partner of the WTA Rankings.”

“Together, we look forward to sharing the journey of our talented players across the season, as we continue to grow the sport, creating more fans of tennis and inspiring more young people to take up the game,” she stated.

PIF’s program of sponsorships uncovers new potential, investing in people, initiatives and partnerships that drive positive impact on the global stage. PIF is a catalyst for transformation globally, uplifting and enhancing sport for players, fans, tournaments and stakeholders at every level.

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Djokovic Shocked at US Open, Eliminated One Night after Alcaraz

Serbia's Novak Djokovic (L) greets Australia's Alexei Popyrin after his defeat during their men's singles third round match on day five of the US Open tennis tournament at the USTA Billie Jean King National Tennis Center in New York City, on August 30, 2024. (Photo by ANGELA WEISS / AFP)
Serbia's Novak Djokovic (L) greets Australia's Alexei Popyrin after his defeat during their men's singles third round match on day five of the US Open tennis tournament at the USTA Billie Jean King National Tennis Center in New York City, on August 30, 2024. (Photo by ANGELA WEISS / AFP)
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Djokovic Shocked at US Open, Eliminated One Night after Alcaraz

Serbia's Novak Djokovic (L) greets Australia's Alexei Popyrin after his defeat during their men's singles third round match on day five of the US Open tennis tournament at the USTA Billie Jean King National Tennis Center in New York City, on August 30, 2024. (Photo by ANGELA WEISS / AFP)
Serbia's Novak Djokovic (L) greets Australia's Alexei Popyrin after his defeat during their men's singles third round match on day five of the US Open tennis tournament at the USTA Billie Jean King National Tennis Center in New York City, on August 30, 2024. (Photo by ANGELA WEISS / AFP)

Novak Djokovic was shocked at the US Open one night after Carlos Alcaraz was, bowing out in the third round with a 6-4, 6-4, 2-6, 6-4 loss to 28th-seeded Alexei Popyrin of Australia on Friday night.
“Just an awful match for me,” Djokovic said. “Tournaments like this happen.”
Not often for him, though. The No. 2-seeded Djokovic was trying to become the first player in tennis history with 25 Grand Slam singles titles. Instead, after knee surgery in June, he finishes a year without claiming at least one major championship for the first time since 2017. Before that, it hadn't happened since 2010, The Associated Press reported.
Also of note: 2024 now becomes the first season since 2002 in which none of the Big Three of men's tennis — Djokovic, Rafael Nadal and Roger Federer — earned a Slam trophy.
The third-round exit equals Djokovic’s worst showing at Flushing Meadows; the only other occasions he was beaten that early at the US Open came in 2005 and 2006. The man who defeated Djokovic 18 years ago, International Tennis Hall of Fame member Lleyton Hewitt, is now Australia’s Davis Cup captain and was sitting in Popyrin’s guest box in Arthur Ashe Stadium.
Djokovic, who is 37, has reached the final in Ashe 10 times, leaving with the title in 2011, 2015, 2018 and 2023.
On Friday, though, he double-faulted 14 times and looked physically sluggish and emotionally flat, perhaps residual fatigue after collecting his first Olympic gold medal for Serbia by beating Alcaraz in the final at the Paris Games earlier in August.
“Obviously, it had an effect,” Djokovic said.
The No. 3-seeded Alcaraz entered the US Open as the tournament favorite having won the French Open and Wimbledon, and acknowledged his energy was lower than he realized after getting eliminated in New York by 74th-ranked Botic van de Zandschulp 6-1, 7-5, 6-4 on Thursday night.
Djokovic then replaced Alcaraz as the money-line pick to take the men’s title, according to BetMGM Sportsbook, but that status didn’t last long at all.
For the 25-year-old Popyrin, this represented a real breakthrough: He had been 0-3 against Djokovic and 0-6 in third-round matches at majors.
But the strong-serving Popyrin is playing as well as ever, coming off the biggest title of his career less than three weeks ago at a hard-court tournament in Montreal, where he picked up five wins against opponents ranked in the top 20.
Everything was working against Djokovic, who was not up to his usual high standards.
Popyrin was terrific at the net, going 10 for 10 on serve-and-volley approaches and 25 for 36 overall on points when he pushed forward. Djokovic, in contrast, only won the point on 19 of his 40 trips to the net, in part because Popyrin kept flipping passing shots by him.
Popyrin took big cuts with his powerful forehand, accumulating 22 of his 50 total winners with that shot.
And he broke Djokovic five times, including for a lead of 3-2 in the fourth. That game felt titanic, lasting more than 10 minutes and including four break chances for Popyrin, who converted the last with an inside-out forehand to close a 22-stroke exchange, then rocked back on his heels, clenched both fists and let out a roar. He took Djokovic’s next service game, too, to make it 5-2.
The first time Popyrin served for the match, he faltered, allowing Djokovic to break. The second time, Popyrin finished the deal, holding at love when Djokovic sent a forehand long.
Now Popyrin will try to reach his first Grand Slam quarterfinal by getting past No. 20 Frances Tiafoe, who advanced Friday with a 4-6, 7-5, 6-7 (5), 6-4, 6-3 win over No. 13 Ben Shelton in a matchup between two Americans.