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Saudi PIF, WTA Sign Multi-Year Partnership to Accelerate Growth of Women’s Tennis Globally 

The Saudi Public Investment Fund (PIF) and WTA announced a multi-year partnership that will support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game. (PIF)
The Saudi Public Investment Fund (PIF) and WTA announced a multi-year partnership that will support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game. (PIF)
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Saudi PIF, WTA Sign Multi-Year Partnership to Accelerate Growth of Women’s Tennis Globally 

The Saudi Public Investment Fund (PIF) and WTA announced a multi-year partnership that will support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game. (PIF)
The Saudi Public Investment Fund (PIF) and WTA announced a multi-year partnership that will support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game. (PIF)

The Saudi Public Investment Fund (PIF) and WTA announced on Monday a multi-year partnership that will support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game.

The partnership will also boost and develop initiatives that support players at all levels, said PIF in a statement.

“As a Global Partner of the WTA, PIF will become the first-ever naming partner of the WTA Rankings, the highest official rankings for women’s professional tennis players. The PIF WTA Rankings will track players' journeys, and PIF will work with the WTA to celebrate and support players' progress and their inspirational, unique stories,” it added.

In addition, as part of its commitment to inspire youth, PIF will work with the WTA to expand existing initiatives and develop new opportunities for young players, providing a significant boost to the game’s next generation of stars.

In February 2024, PIF announced its partnership with the ATP and became the official naming partner of the PIF ATP Rankings. PIF has now become the only global partner across both the WTA and ATP Tours. PIF has also partnered with combined WTA 1000 and ATP Masters 1000 tournaments in Indian Wells, Miami and Madrid, in addition to the Beijing WTA 1000 and ATP 500 events.

The new partnership between the WTA and PIF follows the recent announcement that the season-ending WTA Finals will be hosted in Riyadh for the next three years, starting in 2024, and featuring the top eight singles players and doubles teams in the race to the WTA Finals.

“The WTA partnership adds to PIF’s growing sponsorship portfolio, which focuses on investing in people, initiatives and partnerships; and embraces the brand’s four strategic pillars: inclusivity, sustainability, youth and technology. This partnership aligns with numerous other PIF initiatives that focus on women in sport,” stressed the statement.

Mohamed AlSayyad, Head of Corporate Brand at PIF, said: “Through our partnership with WTA, PIF will continue to be a catalyst for the growth of women’s sport. We look forward to working with the WTA to increase participation and inspire the next generation of talent.”

“Underpinned by PIF’s four strategic sponsorship pillars, this partnership aligns with our ambition to elevate the game and bring positive growth to the sport around the world,” he added.

Marina Storti, CEO of WTA Ventures, said: “We are delighted to welcome PIF as a Global Partner of the WTA and our first-ever official naming partner of the WTA Rankings.”

“Together, we look forward to sharing the journey of our talented players across the season, as we continue to grow the sport, creating more fans of tennis and inspiring more young people to take up the game,” she stated.

PIF’s program of sponsorships uncovers new potential, investing in people, initiatives and partnerships that drive positive impact on the global stage. PIF is a catalyst for transformation globally, uplifting and enhancing sport for players, fans, tournaments and stakeholders at every level.

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Naomi Osaka Loses to Karolina Muchova in US Open Second Round  

Japan's Naomi Osaka reacts during her women's singles second round tennis match against Czech Republic's Karolina Muchova on day four of the US Open tennis tournament at the USTA Billie Jean King National Tennis Center in New York City, on August 29, 2024. (AFP)
Japan's Naomi Osaka reacts during her women's singles second round tennis match against Czech Republic's Karolina Muchova on day four of the US Open tennis tournament at the USTA Billie Jean King National Tennis Center in New York City, on August 29, 2024. (AFP)
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Naomi Osaka Loses to Karolina Muchova in US Open Second Round  

Japan's Naomi Osaka reacts during her women's singles second round tennis match against Czech Republic's Karolina Muchova on day four of the US Open tennis tournament at the USTA Billie Jean King National Tennis Center in New York City, on August 29, 2024. (AFP)
Japan's Naomi Osaka reacts during her women's singles second round tennis match against Czech Republic's Karolina Muchova on day four of the US Open tennis tournament at the USTA Billie Jean King National Tennis Center in New York City, on August 29, 2024. (AFP)

Seemingly back in her US Open match, suddenly a point from getting to a third set, Naomi Osaka lost her way Thursday night, missing forehand after forehand until she ceded that game and chucked her racket, sending it clattering on the Arthur Ashe Stadium court.

Not much later, she was out of the tournament, eliminated 6-3, 7-6 (5) by Karolina Muchova in the second round of an event where Osaka won two of her four Grand Slam titles.

“It's a little rough, because I do take these losses really personally. It’s like a dramatic word, but I feel like my heart dies every time I lose,” said Osaka, the champion at Flushing Meadows in 2018 and 2020, and at the Australian Open in 2019 and 2021. “It sucks a lot, but I’ve been trying to be more mature and learn and talk more about them.”

Osaka — once ranked No. 1 but now No. 88 after missing nearly 1 1/2 years because of mental health breaks and time off to have a baby — struggled for much of the early going, dropping five consecutive games and 22 of 26 points in one stretch.

But she played much better in the second set, getting her only break of the match to lead 5-4 and yelling “Come on!” when Muchova netted a forehand. The crowd roared for Osaka.

Serving for that set, Osaka hit a 119 mph ace, her fastest of the match, to lead 40-love. That gave her three chances to extend the match to a third set. That's when Osaka really faltered, making five forehand errors, with a double-fault mixed in, to waste all three of those set points and, worse, get broken.

“During the pressure moments, I got nervous, and I don’t know if I just have to keep playing more matches and get used to that feeling, especially on a really big stage,” Osaka said. “Honestly, if I get past the disappointment, I feel pretty proud of myself to have gotten that many opportunities while still feeling like I could have played much better.”

When they got to the tiebreaker, it was Muchova who asserted herself, then used some scrambling defense on the last point, flinging the ball back over the net and seeing Osaka send a swinging volley out.

“This is unbelievable — the atmosphere and the people. This is crazy energy,” said Muchova, a 28-year-old from the Czech Republic.

She enjoyed a breakout season in 2023, reaching the final at the French Open before losing to Iga Swiatek, and the semifinals at the US Open before exiting against eventual champion Coco Gauff. But shortly after that run at Flushing Meadows, Muchova left the tour because of an injured right wrist and she had surgery in October.

She was sidelined until this June; her Grand Slam return was a first-round loss at Wimbledon last month.

“Honestly, this year, the biggest win for me is that I could play again,” Muchova said. “This is just a cherry on top, to be here again, in this stadium.”

On this brisk evening, with the temperature dipping to 70 degrees after topping 90 on Wednesday afternoon, Muchova did not look at all like someone who is currently ranked 52nd.

Using a pen to jot down thoughts in a notebook during changeovers, Osaka was never able to seize control of the on-court exchanges.

Her groundstrokes were not as perfect as they were during a 6-3, 6-2 victory over 2017 French Open champion Jelena Ostapenko on Tuesday. Osaka did not make a single unforced error until the second set of that one, which became her first win against an opponent ranked in the top 10 in more than four years.

But if Osaka played so-so this time, Muchova was the one who looked terrific, whether serve-and-volleying or mixing in slices, finding her spots with serves or turning up the power when she wanted.

From the moment Osaka went ahead 3-2 at the start, everything went in Muchova's direction through the end of that set. And just as it seemed Osaka was getting back into the contest — with thousands of spectators supporting her — her forehand let her down.