Riyadh Season has signed a three-season partnership agreement with the Spanish football league, La Liga, making Riyadh Season the league's official sponsor.
La Liga is considered one of the strongest leagues in the world.
The agreement was signed by General Entertainment Authority (GEA) Chief Executive Engineer Faisal Bafarat, and La Liga president Javier Tebas, the Saudi Press Agency reported Tuesday.
The partnership represents a significant step in Riyadh Season's journey towards global reach. The season aims to provide exceptional events that position the Kingdom as a leading global entertainment destination, with generous support from the wise leadership for the entertainment sector and various other sectors, SPA said.
The partnership, which is part of Riyadh Season's global presence, aims to organize promotional activities and events for both brands and implement joint initiatives between the two parties. The focus will be on football fans and visitors to Riyadh Season, enhancing the season's attractiveness as a global destination.
La Liga’s Tebas affirmed the Kingdom's importance as a strategic region for the league. He pointed to the great passion that football fans in Saudi Arabia have for the Spanish league and added that the league seeks to enhance the growth of the sports and entertainment industry in the Kingdom by supporting distinguished initiatives such as Riyadh Season.
La Liga global ambassador David Villa expressed his confidence that the partnership with Saudi Arabia will open new horizons for cooperation. He stressed that football in the Kingdom has witnessed tremendous growth in recent years, making it an ideal partner.
