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Saudi Arabia Poised for Dakar Rally 2025 Launching on January 3

The rally will run from January 3 to 17th (File Photo via Dakar Rally)
The rally will run from January 3 to 17th (File Photo via Dakar Rally)
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Saudi Arabia Poised for Dakar Rally 2025 Launching on January 3

The rally will run from January 3 to 17th (File Photo via Dakar Rally)
The rally will run from January 3 to 17th (File Photo via Dakar Rally)

In just nine days, the Kingdom of Saudi Arabia will kick off the 2025 edition of the world-famous Dakar Rally, marking the sixth consecutive year the Kingdom hosts this prestigious event.
The rally, which runs from January 3 to 17th, is organized by the Saudi Automobile & Motorcycle Federation (SAMF) and the Saudi Motorsport Company, with oversight from the Ministry of Sport, SPA reported.
This year, the adrenaline-fueled rally will start in Bisha, in the south of the Kingdom, and travel from south to north before heading east to the final destination in Shubaytah, located in the Empty Quarter—the largest continuous sand desert in the world.

Over 14 thrilling days, competitors will navigate various terrains, giving them the opportunity to explore stunning natural landscapes and ancient archaeological sites along the way.

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Adidas Replaces Puma as Mercedes F1 Partner Post-Hamilton

Formula One F1 - Abu Dhabi Grand Prix - Yas Marina Circuit, Abu Dhabi, United Arab Emirates - December 8, 2024 Mercedes' Lewis Hamilton in his car after finishing fourth in his last race for Mercedes. (Reuters)
Formula One F1 - Abu Dhabi Grand Prix - Yas Marina Circuit, Abu Dhabi, United Arab Emirates - December 8, 2024 Mercedes' Lewis Hamilton in his car after finishing fourth in his last race for Mercedes. (Reuters)
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Adidas Replaces Puma as Mercedes F1 Partner Post-Hamilton

Formula One F1 - Abu Dhabi Grand Prix - Yas Marina Circuit, Abu Dhabi, United Arab Emirates - December 8, 2024 Mercedes' Lewis Hamilton in his car after finishing fourth in his last race for Mercedes. (Reuters)
Formula One F1 - Abu Dhabi Grand Prix - Yas Marina Circuit, Abu Dhabi, United Arab Emirates - December 8, 2024 Mercedes' Lewis Hamilton in his car after finishing fourth in his last race for Mercedes. (Reuters)

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

Puma previously partnered the once-dominant team, who finished fourth overall in seven-times world champion Hamilton's last season before he moved to Ferrari.

The Adidas deal was expected and had been flagged up in media reports already last year after leaked images of branded apparel.

Mercedes said the specially-designed kit would also be made available to fans, with limited editions planned through the year.

The range will include apparel, footwear and accessories and will be unveiled next month before the season starts in Australia on March 16.

"Our partnership with Adidas is a clear statement of intent as we begin to write our next chapter as a team," said Mercedes principal Toto Wolff in a statement.

Hamilton, who turned 40 on Tuesday, has been replaced at the team by 18-year-old Italian rookie Kimi Antonelli who will partner George Russell.

Mercedes also had fashion brand Tommy Hilfiger, for whom Hamilton was an ambassador, as a partner last season.

Adidas lost out to Nike last year in bidding to supply the Germany national teams from 2027 to 2034.