Jeddah to Host Variety of World-Focused Sporting Events Starting with Spanish Super Cup in 2025

Culture Square aims to enrich the visitor journey while positioning the district as a global tourist destination, in alignment with Saudi Vision 2030. SPA
Culture Square aims to enrich the visitor journey while positioning the district as a global tourist destination, in alignment with Saudi Vision 2030. SPA
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Jeddah to Host Variety of World-Focused Sporting Events Starting with Spanish Super Cup in 2025

Culture Square aims to enrich the visitor journey while positioning the district as a global tourist destination, in alignment with Saudi Vision 2030. SPA
Culture Square aims to enrich the visitor journey while positioning the district as a global tourist destination, in alignment with Saudi Vision 2030. SPA

Jeddah will host a range of diverse sporting events and activities during the first third of 2025, beginning with the Spanish Super Cup, marking its fifth edition in the Kingdom of Saudi Arabia from January 8 to 12, as part of ongoing efforts to enhance the sports, economic, and tourism sectors.
According to SPA, the championship will feature matches involving four clubs: Real Madrid, Barcelona, Athletic Bilbao, and Real Mallorca. These will be held at King Abdullah Sports City Stadium and played in a knockout format. The first match will see Barcelona face Athletic Bilbao on Wednesday, January 8, followed by Real Madrid versus Real Mallorca on Thursday, January 9. The winners will advance to the final match, which will take place on Sunday evening, January 12,
Jeddah will also continue hosting major sports events with the Formula E races, featuring the third and fourth rounds of the 11th season on February 14-15 at the Jeddah Corniche Circuit, showcasing fully electric, carbon-free racing cars.
Additionally, Jeddah will host the 2025 Saudi Arabian Grand Prix stc Formula 1, one of the most thrilling and popular global races, for the fifth consecutive year at the Jeddah Corniche Circuit, from April 18 to 20. The Saudi Arabian Grand Prix stc Formula 1 is part of the Kingdom’s broader vision for the future, aimed at improving the quality of life for everyone across various social sectors, from culture to sports, contributing to building a more prosperous nation. This aligns with the goals of Saudi Vision 2030 to make the Kingdom a desirable destination for living and visiting.
Jeddah will once again host the opening round of the E1 Electric Boat Racing on January 24-25. Last year, this event generated great excitement as competitors vied for the championship cup, won by the Brady team with 20 points in the first round held on the Red Sea coast. Jeddah will also host the Extreme E electric off-road race for the fifth consecutive time, showcasing a new and innovative form of electric car racing that highlights the impact of climate change on the environment and promotes eco-friendly technologies in sustainability. This supports the transition to electric vehicles, contributing to carbon reduction and sustainability for a better future on Earth.
Furthermore, Jeddah will host matches of the Saudi national football team in the qualifiers for the World Cup 2026, along with a series of other major global events and competitions to be announced by the Ministry of Sport and its federations in the coming period.



Adidas Replaces Puma as Mercedes F1 Partner Post-Hamilton

Formula One F1 - Abu Dhabi Grand Prix - Yas Marina Circuit, Abu Dhabi, United Arab Emirates - December 8, 2024 Mercedes' Lewis Hamilton in his car after finishing fourth in his last race for Mercedes. (Reuters)
Formula One F1 - Abu Dhabi Grand Prix - Yas Marina Circuit, Abu Dhabi, United Arab Emirates - December 8, 2024 Mercedes' Lewis Hamilton in his car after finishing fourth in his last race for Mercedes. (Reuters)
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Adidas Replaces Puma as Mercedes F1 Partner Post-Hamilton

Formula One F1 - Abu Dhabi Grand Prix - Yas Marina Circuit, Abu Dhabi, United Arab Emirates - December 8, 2024 Mercedes' Lewis Hamilton in his car after finishing fourth in his last race for Mercedes. (Reuters)
Formula One F1 - Abu Dhabi Grand Prix - Yas Marina Circuit, Abu Dhabi, United Arab Emirates - December 8, 2024 Mercedes' Lewis Hamilton in his car after finishing fourth in his last race for Mercedes. (Reuters)

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

Puma previously partnered the once-dominant team, who finished fourth overall in seven-times world champion Hamilton's last season before he moved to Ferrari.

The Adidas deal was expected and had been flagged up in media reports already last year after leaked images of branded apparel.

Mercedes said the specially-designed kit would also be made available to fans, with limited editions planned through the year.

The range will include apparel, footwear and accessories and will be unveiled next month before the season starts in Australia on March 16.

"Our partnership with Adidas is a clear statement of intent as we begin to write our next chapter as a team," said Mercedes principal Toto Wolff in a statement.

Hamilton, who turned 40 on Tuesday, has been replaced at the team by 18-year-old Italian rookie Kimi Antonelli who will partner George Russell.

Mercedes also had fashion brand Tommy Hilfiger, for whom Hamilton was an ambassador, as a partner last season.

Adidas lost out to Nike last year in bidding to supply the Germany national teams from 2027 to 2034.