Adidas Replaces Puma as Mercedes F1 Partner Post-Hamilton

Formula One F1 - Abu Dhabi Grand Prix - Yas Marina Circuit, Abu Dhabi, United Arab Emirates - December 8, 2024 Mercedes' Lewis Hamilton in his car after finishing fourth in his last race for Mercedes. (Reuters)
Formula One F1 - Abu Dhabi Grand Prix - Yas Marina Circuit, Abu Dhabi, United Arab Emirates - December 8, 2024 Mercedes' Lewis Hamilton in his car after finishing fourth in his last race for Mercedes. (Reuters)
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Adidas Replaces Puma as Mercedes F1 Partner Post-Hamilton

Formula One F1 - Abu Dhabi Grand Prix - Yas Marina Circuit, Abu Dhabi, United Arab Emirates - December 8, 2024 Mercedes' Lewis Hamilton in his car after finishing fourth in his last race for Mercedes. (Reuters)
Formula One F1 - Abu Dhabi Grand Prix - Yas Marina Circuit, Abu Dhabi, United Arab Emirates - December 8, 2024 Mercedes' Lewis Hamilton in his car after finishing fourth in his last race for Mercedes. (Reuters)

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

Puma previously partnered the once-dominant team, who finished fourth overall in seven-times world champion Hamilton's last season before he moved to Ferrari.

The Adidas deal was expected and had been flagged up in media reports already last year after leaked images of branded apparel.

Mercedes said the specially-designed kit would also be made available to fans, with limited editions planned through the year.

The range will include apparel, footwear and accessories and will be unveiled next month before the season starts in Australia on March 16.

"Our partnership with Adidas is a clear statement of intent as we begin to write our next chapter as a team," said Mercedes principal Toto Wolff in a statement.

Hamilton, who turned 40 on Tuesday, has been replaced at the team by 18-year-old Italian rookie Kimi Antonelli who will partner George Russell.

Mercedes also had fashion brand Tommy Hilfiger, for whom Hamilton was an ambassador, as a partner last season.

Adidas lost out to Nike last year in bidding to supply the Germany national teams from 2027 to 2034.



Sinner, Djokovic in Opposite Halves at Australian Open, Sabalenka vs Stephens in 1st Round

09 January 2025, Australia, Melbourne: Belarusian tennis player Aryna Sabalenka (L) and Italian tennis player Jannik Sinner pose with Daphne Akhurst Memorial Cup and the Norman Brookes Challenge Cup during the draw for the 2025 Australian Open tennis tournament, at Melbourne Park, Melbourne. Photo: Joel Carrett/AAP/dpa
09 January 2025, Australia, Melbourne: Belarusian tennis player Aryna Sabalenka (L) and Italian tennis player Jannik Sinner pose with Daphne Akhurst Memorial Cup and the Norman Brookes Challenge Cup during the draw for the 2025 Australian Open tennis tournament, at Melbourne Park, Melbourne. Photo: Joel Carrett/AAP/dpa
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Sinner, Djokovic in Opposite Halves at Australian Open, Sabalenka vs Stephens in 1st Round

09 January 2025, Australia, Melbourne: Belarusian tennis player Aryna Sabalenka (L) and Italian tennis player Jannik Sinner pose with Daphne Akhurst Memorial Cup and the Norman Brookes Challenge Cup during the draw for the 2025 Australian Open tennis tournament, at Melbourne Park, Melbourne. Photo: Joel Carrett/AAP/dpa
09 January 2025, Australia, Melbourne: Belarusian tennis player Aryna Sabalenka (L) and Italian tennis player Jannik Sinner pose with Daphne Akhurst Memorial Cup and the Norman Brookes Challenge Cup during the draw for the 2025 Australian Open tennis tournament, at Melbourne Park, Melbourne. Photo: Joel Carrett/AAP/dpa

Defending champion Jannik Sinner and 10-time Australian Open winner Novak Djokovic have landed in opposite sides of the draw for the season’s first major, ruling out a replay of last year’s semifinal match.
Sinner upset Djokovic in the semifinals at the Australian Open last year before coming back to beat Daniil Medvedev in the final 3-6, 3-6, 6-4, 6-4, 6-3 for his first Grand Slam singles title.
Top-ranked Sinner has a first-round match against Nicolas Jarry and also has Taylor Fritz, Ben Shelton and Medvedev in his quarter of the draw. Fritz will open against fellow American Jenson Brooksby.
Djokovic and No. 3 Carlos Alcaraz could meet in the quarterfinals, with a possible semifinal against No. 2 Alexander Zverev.
At the draw Thursday to set the brackets for the singles fields, defending champions Sinner and Aryna Sabalenka walked into the official ceremony holding thei trophies.
Sabalenka won her second consecutive title at Melbourne Park in 2024 by defeating Zheng Qinwen 6-3, 6-2 in the final. Sabalenka will be attempting to win a third consecutive women’s singles title at Melbourne Park, something last accomplished by Martina Hingis from 1997 to 1999.
Sabalenka drew a tough opening match against 2017 US Open champion Sloane Stephens and has 17-year-old Mirra Andreeva and Zheng in her section.
“I have a lot of great memories and to be back here ... as a two-time Australian Open champion, it’s definitely something special,” Sabalenka, who won the Brisbane International title last week, said at the draw ceremony. “I hope that I can keep doing what I’m doing here in Australia.”
Third-seeded Coco Gauff is a potential semifinal rival for Sabalenka. Gauff has a challenging first-round match against former Australian Open champion Sofia Kenin and is in the same section of the draw as seventh-seeded Jessica Pegula.
The Australian Open starts Sunday morning in Melbourne (Saturday night EST) and will run for 15 days.
Djokovic will be playing in his first event alongside new coach Andy Murray, his former on-court rival and a three-time major champion. Nobody has won the men's title at Melbourne Park more often than Djokovic, although he said he still feels trauma from the one year he wasn’t allowed to play.
Nick Kyrgios, the 2022 Wimbledon runner-up who withdrew from an exhibition against Djokovic this week because of an abdominal strain, will face Jacob Fearnley in the first round if the mercurial Australian is fit enough to contest his first major since the 2022 US Open. Kyrgios is in the same section as Zverev.