Saudi Arabia’s Sports Boulevard to Showcase Transformative Urban Development at MIPIM 2025

18:08-10 March 2025 AD ـ 10 Ramadan 1446 AH

Saudi Arabia’s Sports Boulevard to Showcase Transformative Urban Development at MIPIM 2025

Saudi Arabia’s Sports Boulevard Foundation announced its participation in MIPIM 2025, the world’s leading real estate investment event, taking place in Cannes, France from March 11 to 14.

As part of the “Invest Saudi” delegation, the foundation will present key investment opportunities and urban development insights, reinforcing Riyadh’s evolution into a global hub for sports, wellness, and sustainable living.

Sports Boulevard—one of Riyadh’s mega-projects—is set to become the world’s largest urban regeneration linear park, spanning more than 135 km across the capital. The project integrates cutting-edge sports infrastructure, vibrant public spaces, and sustainable mobility solutions, aligning with Saudi Vision 2030's goals of enhancing quality of life and economic diversification.

The first phase of Sports Boulevard, opened in February 2025, includes five key destinations along an 83 km stretch, marking a significant milestone in the foundation’s commitment to innovative urban development.

As of December 2024, the project has secured substantial investments, including a combined real estate investment fund valued at approximately $1.47 billion (SAR5.5 billion), which will further boost private-sector participation.

At MIPIM, the foundation will engage with global investors, urban planners, and real estate developers, showcasing prime opportunities across various sectors. Sports Boulevard offers over four million square meters of gross floor area (GFA) earmarked for private-sector participation, including high-end residential units, commercial and retail spaces, and sports venues. This strategic space is poised to attract global investors and developers eager to contribute to Riyadh’s transformation.

CEO of the Sports Boulevard Foundation Jayne McGivern commented: "Sports Boulevard is more than an urban development; it’s a movement towards a healthier, more sustainable future. We are showcasing Riyadh as a global model for active living, where sports, wellness, and urban infrastructure converge to foster a thriving community."

"With world-class sports facilities, green mobility networks, and vibrant public spaces, the project offers unmatched investment and innovation opportunities in real estate and sustainable urban planning," he said.

With over 4.4 million square meters of green spaces, 220 km of cycling pathways, and an extensive 135 km pedestrian network, Sports Boulevard is redefining urban livability in Riyadh. The project also includes 15 km of dedicated horse-riding trails, more than 50 multidisciplinary sports facilities, and a network of tree-lined walking paths and shaded areas, encouraging outdoor activities in the city’s evolving landscape.

Sports Boulevard is unlocking significant investment opportunities for local and international investors across core asset-class real estate, sports, and infrastructure. Launched by Custodian of the Two Holy Mosques King Salman bin Abdulaziz Al Saud on March 19, 2019, and chaired by Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, the project aims to improve the quality of life for residents and visitors by offering integrated infrastructure, pedestrian pathways, cycling and horse-riding trails, and world-class sports facilities.

Messi Kicks Off MLS Season in Key World Cup Year

Argentine forward Lionel Messi won the MLS Cup for Inter Miami, co-owned by David Beckham. CHANDAN KHANNA / AFP/File

Asharq Al Awsat

08:10-20 February 2026 AD ـ 03 Ramadan 1447 AH

Asharq Al Awsat

08:10-20 February 2026 AD ـ 03 Ramadan 1447 AH

Messi Kicks Off MLS Season in Key World Cup Year

Argentine forward Lionel Messi won the MLS Cup for Inter Miami, co-owned by David Beckham. CHANDAN KHANNA / AFP/File

Lionel Messi kicks off a critical season for Major League Soccer this weekend as the rapidly growing US domestic league seeks to cash in on a huge spike in interest from the upcoming World Cup.

Messi -- MLS's undisputed flagship star -- will lace up his boots for a fourth year with Inter Miami, who take on South Korean ace Son Heung-min's Los Angeles FC in Saturday's opener at the 70,000-capacity Memorial Coliseum.

It is a suitably splashy start for a season that will be split in two by the 2026 World Cup, which takes place across the United States, Canada and Mexico this summer.

World Cup host countries typically see boosts in attendance and interest for their domestic leagues, and MLS bosses are determined to keep US eyeballs on the planet's biggest sport long after national teams have returned home.

"This is a massive year for Major League Soccer," said league commissioner Don Garber, describing the season as "a seminal moment for our sport."

The MLS season will this year have a seven-week interruption for the World Cup in June and July.

Five MLS stadiums will host World Cup matches, while many more will be used as training facilities and fan zones.

An increased number of MLS players are expected to play in the World Cup, including Son -- and potentially Messi, though the Argentina great has not yet confirmed he will participate in a record sixth World Cup.

The league plans to use the season's bifurcation to its advantage in order to draw in new fans.

A rumored $15-30 million marketing spend throughout the international tournament will encourage viewers to embrace their local teams, and elevate the US domestic league's increasingly star-studded profile.

The MLS season resumes for its second half in the rest days between the World Cup semi-finals and final. An All-Star Game will quickly follow.

"MLS will be at the center of the soccer universe during the world's largest sporting event, and that creates an extraordinary opportunity for our league, our clubs, and our players," said Garber.

New stars

The decision to start the new MLS season with a game featuring the league's two biggest global stars, at a giant former Olympic stadium in the heart of Los Angeles, is no accident.

Garber is predicting "the largest opening weekend crowd in league history."

While MLS has been heavily dependent on eight-time Ballon d'Or-winner Messi's allure in recent years, the arrival of Son midway through 2025 has been transformative.

Signed by Los Angeles FC for $26.5 million -- reportedly the largest transfer in MLS history -- the 33-year-old's arrival has brought with it the support of thousands of South Koreans living in the United States.

Other marquee names to join MLS sides this year include Minnesota United's James Rodriguez, who penned an extendable six-month contract in a bid to find form before Colombia's World Cup campaign, after a difficult few domestic seasons.

Argentina-born Mexico striker German Berterame has joined Messi at reigning MLS champions Inter Miami, who are co-owned by David Beckham.

And Timo Werner, joining San Jose Earthquakes, becomes the latest German star to ply his trade in a league that already features Thomas Muller at the Vancouver Whitecaps and Marco Reus for Los Angeles Galaxy.

'Best leagues'

MLS is planning another major change that it hopes will entice even more big names.

Beginning July 2027, MLS will change from its current spring-to-fall schedule, to a summer-through-spring rota.

The switch will align MLS with the big European leagues like England's Premier League and Spain's La Liga.

The hope is this will allow US clubs to buy and sell global talent during simultaneous transfer windows, particularly during the summer break.

It would also avoid future clashes with international fixtures and major tournaments.

Garber said the move "reflects exactly where we see MLS going, not just aligning with the best leagues in the world but competing with them."

Critics say it is a gamble, as MLS will soon be directly competing for viewers with the similarly scheduled NFL, NBA and NHL leagues.

Sports

Perfect Start for Pereira as Forest Enjoy Record Win at Fenerbahce

Nottingham Forest's Portuguese head coach Vitor Pereira (CR) gestures from the techincal area during the UEFA Europa League - knockout round play-off first leg - football match between Fenerbahce SK and Nottingham Forest FC at the Sukru Saracoglu Stadium in Istanbul on February 19, 2026. (Photo by Yasin AKGUL / AFP)

Asharq Al Awsat

07:11-20 February 2026 AD ـ 03 Ramadan 1447 AH

Asharq Al Awsat

07:11-20 February 2026 AD ـ 03 Ramadan 1447 AH

Perfect Start for Pereira as Forest Enjoy Record Win at Fenerbahce

Nottingham Forest's new head ‌coach Vitor Pereira said he had encouraged his players to express themselves at Fenerbahce on Thursday and they responded in style with a 3-0 victory that marked their biggest away win in European competition.

The comfortable win in the first leg of their Europa League knockout round playoff tie in Turkey was the perfect start for Pereira, who took the ‌helm last ‌weekend following the departure of ‌Sean ⁠Dyche.

Goals from Murillo, ⁠Igor Jesus and Morgan Gibbs-White secured the win but the scoreline could have been even more emphatic.

"We had chance to score two more goals. It was a very good result," Portuguese Pereira told TNT Sports, according to Reuters. "It is only ⁠halftime, we need to be consistent, ‌the schedule is ‌tight and difficult."

Pereira is Forest's fourth managerial appointment this ‌season after Nuno Espirito Santo, Ange Postecoglou ‌and Dyche, and the 57-year-old arrives with the side just three points above the Premier League relegation zone.

"Everyone must be ready to help the ‌team. This is what I ask them," said Pereira. "I realized before I ⁠came that ⁠the players have a lot of quality. They need results but they need to enjoy the game.

"If they enjoy the way they are playing they can have a high level. They need organization and confidence. I asked them to express themselves on the pitch. They did it."

Forest host Liverpool in the league on Sunday before Fenerbahce arrive for the second leg of their Europa League tie on February 26.

Sports

FIFA President: All 104 World Cup Matches Will be 'Sold Out'

FIFA President Gianni Infantino speaks during a Board of Peace meeting at the US Institute of Peace, Thursday, Feb. 19, 2026, in Washington. (AP Photo/Mark Schiefelbein)

Asharq Al Awsat

06:59-20 February 2026 AD ـ 03 Ramadan 1447 AH

Asharq Al Awsat

06:59-20 February 2026 AD ـ 03 Ramadan 1447 AH

FIFA President: All 104 World Cup Matches Will be 'Sold Out'

FIFA President Gianni Infantino speaks during a Board of Peace meeting at the US Institute of Peace, Thursday, Feb. 19, 2026, in Washington. (AP Photo/Mark Schiefelbein)

FIFA president Gianni Infantino said all 104 matches of ‌the 2026 World Cup will be "sold out" despite tickets available for the tournament running from June 11 to July 19.

"The demand is there. Every match is sold out," Infantino told CNBC in an interview Wednesday from US President Donald Trump's Mar-a-Lago resort in Palm Beach, Fla.

Infantino said there had been 508 million ticket requests in four weeks from more than 200 countries for about seven million available tickets.

"(We've) never see anything like that -- incredible," he said.

The 48-team World Cup is taking place across 16 host cities in the United States, Mexico and Canada, with MetLife Stadium in East Rutherford, N.J., as the site ‌of the ‌World Cup final.

The head of the sport's governing ‌body ⁠said that tournament ⁠locations contribute to what soccer supporters' associations have complained are exorbitant ticket prices.

"I think it is because it's in America, Canada and Mexico," he said. "Everybody wants to be part of something special."

Also affecting prices are resale websites, which take the official ticket that has a fixed price and use "dynamic pricing" leading to the cost to fluctuate.

"You are able as well to resell your tickets ⁠on official platforms, secondary markets, so the prices as ‌well will go up," Reuters quoted Infantino as saying. "That's part ‌of the market we are in."

A report in the Straits Times said that a ‌Category 3 seat -- the highest section in the stadium -- for Mexico's match ‌against South Africa in the tournament opener on June 11 in Mexico City was listed at $5,324 in the secondary market. The original price was $895.

The same seat category for the World Cup final on July 19, originally priced at $3,450, was advertised for $143,750 on ‌Feb. 11, per the report.

In December, FIFA designated "supporter entry tier" tickets with a $60 price to be allocated to ⁠the national federations ⁠whose teams are playing. Those federations are expected to make those tickets available "to loyal fans who are closely connected to their national teams," FIFA said in a press release.

The last time the US served as a World Cup host in 1994, tickets ranged from $25 to $475. At the 2022 World Cup in Qatar, prices ranged from $70 to $1,600 after the matches were announced.

Infantino in his comments this week estimated that the 2026 World Cup will raise $11 billion in revenue for FIFA, with "every dollar" to be reinvested in the sport in the 211 member countries.

He said the economic impact for the United States would be around $30 billion "in terms of tourism, catering, security investments and so on." Infantino also estimated the tournament will attract 20 million to 30 million tourists and

Saudi Arabia’s Sports Boulevard to Showcase Transformative Urban Development at MIPIM 2025