Riyadh Season has sponsored the signing of a partnership agreement in London between the Spanish football league -- La Liga -- and Thmanyah, the exclusive broadcaster of Saudi competitions and a subsidiary of the Saudi Research and Media Group (SRMG). The partnership aims to improve the broadcast quality of the Saudi Pro League.
The agreement was signed on Thursday on behalf of Riyadh Season by CEO of the General Entertainment Authority, Eng. Faisal bin Saeed Bafarat, on behalf of La Liga by President Javier Tebas, and on behalf of Thmanyah by its founder and CEO Abdulrahman Abumalih.
Chairman of the General Entertainment Authority (GEA) and President of the Saudi Boxing Federation Turki Alalshikh stated that Riyadh Season's sponsorship of the partnership reflects its ongoing efforts to establish a strong global presence.
He noted that Riyadh Season’s sponsorship of La Liga last year was a major milestone and that the new step continues the strategy of positioning Riyadh Season as a global brand across various sectors.
For his part, Javier Tebas expressed his enthusiasm about collaborating with Riyadh Season and Thmanyah to elevate the audiovisual production standards of the Saudi Pro League.
“We already enjoy a fruitful partnership and are building on a strong foundation, as the league’s audiovisual production is managed by highly qualified professionals. We will work alongside them to deliver even more exceptional broadcast experiences,” he said.
Tebas stressed that the partnership marks an important step in enhancing the international profile of Saudi football.
The partnership includes training programs aimed at developing the capabilities of local audiovisual production teams, ensuring gradual and sustainable knowledge transfer. It also involves cooperation in formulating a comprehensive strategy to combat digital piracy in the Kingdom, helping to protect entertainment and sports content.
The agreement reflects a strategic direction toward delivering a complete viewing experience that meets audience expectations both locally and internationally, while also boosting content quality and expanding the global reach of the Saudi Pro League.
