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AFC President: AFC Asian Cup Saudi Arabia 2027™ Brand Identity Inspiring,

The identity embodies confidence, modernity, and energy, and was developed to inspire the next generation of players and fans across the continent - SPA
The identity embodies confidence, modernity, and energy, and was developed to inspire the next generation of players and fans across the continent - SPA
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AFC President: AFC Asian Cup Saudi Arabia 2027™ Brand Identity Inspiring,

The identity embodies confidence, modernity, and energy, and was developed to inspire the next generation of players and fans across the continent - SPA
The identity embodies confidence, modernity, and energy, and was developed to inspire the next generation of players and fans across the continent - SPA

President of the Asian Football Confederation (AFC) and Senior Vice President of the Fédération Internationale de Football Association (FIFA) Shaikh Salman bin Ebrahim Al Khalifa attended the unveiling ceremony of the visual identity for the AFC Asian Cup Saudi Arabia 2027™, held on the sidelines of the AFC U23 Asian Cup final between Japan and China yesterday at Prince Abdullah Al Faisal Sports City Stadium in Jeddah.

Al Khalifa expressed his pleasure at the launch of the AFC Asian Cup Saudi Arabia 2027™ visual identity, stressing that the occasion marks a renewed starting point on the Kingdom of Saudi Arabia’s journey toward hosting the jewel of AFC tournaments, SPA reported.

He said: “The AFC Asian Cup Saudi Arabia 2027™ will be an exceptional celebration of football and culture, and today’s unveiling marks a pivotal milestone in bringing this vision to life. It reflects the Kingdom’s heritage and modernity at the same time, and highlights the inspiring character of the tournament. We are confident it will resonate widely with our passionate fans in Asia and beyond.”

The AFC, in collaboration with the Local Organizing Committee (LOC), unveiled the new visual identity for the 19th edition of Asia’s premier football tournament, with less than one year remaining until kickoff.

The identity embodies confidence, modernity, and energy, and was developed to inspire the next generation of players and fans across the continent. It reflects the host nation’s unique spirit and culture while celebrating the unifying power of Asian football.

The unveiling event also featured a short film titled “Spark Across Asia,” depicting the anticipation, unity, and passion surrounding the AFC Asian Cup 2027™ through the journey of a glowing spark moving through daily life and football moments before transforming into the Saudi Arabia 2027 emblem.

At the heart of the identity is the official emblem, which combines a distinctive wordmark with the iconic trophy symbol inspired by stepped Najdi geometry—an architectural and decorative style unique to the Kingdom of Saudi Arabia. This geometric language, historically found in engraved motifs, Sadu textiles, and regional ornaments, conveys rhythm and balance while expressing a distinctly Saudi aesthetic with an Asian dimension.

The emblem is complemented by decorative patterns inspired by Najdi architecture and traditional Saudi crafts, reflecting openness and hospitality—values deeply rooted in Saudi culture.

The trophy symbol also serves as the primary graphic element of the AFC

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Sports

Sports Investment Forum Allocates Third Day to Women's Empowerment to Promote Sustainable Investment in Women’s Sports

Sports Investment Forum Allocates Third Day to Women's Empowerment to Promote Sustainable Investment in Women’s Sports
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Sports Investment Forum Allocates Third Day to Women's Empowerment to Promote Sustainable Investment in Women’s Sports

Sports Investment Forum Allocates Third Day to Women's Empowerment to Promote Sustainable Investment in Women’s Sports

The Sports Investment Forum announced that the third day of its 2026 edition will be dedicated to empowering women in the sports sector, in partnership with Princess Nourah bint Abdulrahman University. The move reflects the forum’s commitment to supporting the objectives of Saudi Vision 2030 and enhancing the role of women in the sports industry and sports investment.

This allocation comes as part of the forum’s program, scheduled to take place from April 20 to 22, at The Ritz-Carlton, Riyadh. The third day will feature a series of strategic sessions and specialized workshops focused on sustainable investment in women’s sports, the empowerment of female leadership, the development of inclusive sports cities, and support for research and studies in women’s sports, SPA reported.

Forum organizers emphasized that the partnership with Princess Nourah bint Abdulrahman University, recognized as the largest women’s university in the world, represents a model of integration between the academic and investment sectors. The partnership contributes to building a sustainable knowledge base that supports the growth of women’s sports and enhances investment opportunities at both local and international levels.

The dedicated day will address several strategic themes, including sustainable investment in women’s leagues and events, boosting scalable business models, empowering female leaders within federations, clubs, and sports institutions, and developing inclusive sports cities that ensure women’s participation in line with the highest international standards. It will also include the launch of research initiatives and academic partnerships to support future policies and strategies for the sector.

This approach aims to transform women’s empowerment in sports from a social framework into a sustainable investment and development pathway that enhances women’s contributions to the sports economy and reinforces Saudi Arabia’s position as a leading regional hub for advancing women’s sports.

The day is expected to attract prominent female leaders, decision-makers, investors, and local and international experts, in addition to the signing of several memoranda of understanding and joint initiatives supporting women’s empowerment in the sports sector.

The Sports Investment Forum reiterated that empowering women is a strategic pillar in developing the national sports ecosystem, contributing to economic growth objectives, enhancing quality of life, and building a more inclusive and sustainable sports community.

Sports

Liverpool Boss Slot Says Isak in 'Final Stages of Rehab'

Soccer Football - FA Cup - Fourth Round - Liverpool v Brighton & Hove Albion - Anfield, Liverpool, Britain - February 14, 2026 Liverpool manager Arne Slot celebrates after the match REUTERS/Phil Noble
Soccer Football - FA Cup - Fourth Round - Liverpool v Brighton & Hove Albion - Anfield, Liverpool, Britain - February 14, 2026 Liverpool manager Arne Slot celebrates after the match REUTERS/Phil Noble
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Liverpool Boss Slot Says Isak in 'Final Stages of Rehab'

Soccer Football - FA Cup - Fourth Round - Liverpool v Brighton & Hove Albion - Anfield, Liverpool, Britain - February 14, 2026 Liverpool manager Arne Slot celebrates after the match REUTERS/Phil Noble
Soccer Football - FA Cup - Fourth Round - Liverpool v Brighton & Hove Albion - Anfield, Liverpool, Britain - February 14, 2026 Liverpool manager Arne Slot celebrates after the match REUTERS/Phil Noble

Liverpool manager Arne Slot said on Thursday he believes striker Alexander Isak is in the "final stages of rehab" and could return by the end of next month to bolster the Reds' push for Champions League qualification.

The British record signing has been sidelined since mid-December when he fractured a bone in his lower leg and needed ankle surgery following a sliding tackle from Tottenham's Micky van de Ven.

His injury came just as 26-year-old Sweden international Isak, who joined Premier League champions Liverpool for £125 million ($169 million) from top-flight rivals Newcastle in September, was finding his form at Anfield with two goals in six matches.

"Alex has been on the pitch, not with his football boots but with his running shoes for the first time this week," Slot told reporters, according to AFP.

"The next step is doing work with the ball, which every player likes most, then the next step is to come into the group and then it takes a while before you're ready to play.

"It will be some time around there, end of March, start of April, where he is hopefully back with the group. That is not to say you are ready to play, let alone start a game.

"But it's nice that rehab goes well; that's a compliment to him and our medical staff.

"I think we all know the moment you go on the pitch it doesn't take three months but these final stages of rehab can also make it change."

Isak is one of five Liverpool first-team players currently sidelined, with only Jeremie Frimpong close to a return.

The right-back has been out since the end of last month with a hamstring injury but is expected to be available for next weekend's visit of West Ham.

Liverpool have had a rare week without a match ahead of Sunday's trip to Nottingham Forest.

"It is nice and useful as the players we are having, nine out of 10 go to the national team so for seven, eight, nine months they hardly have a time off," said Dutch boss Slot, who insisted he had no need of a rest himself.

"It was nice but I did not really need it. Last season I felt I needed it more in this period of time. I am enjoying the work I do here."

Liverpool, after a slow start to their title defense -- are now sixth and within three points of the top four with 12 games to go.

They next play three of the bottom four clubs as they look to get themselves into a Champions League position.

Premier League leaders Arsenal were left just five points clear of second-placed Manchester City after blowing a two-goal lead in a shock 2-2 draw away to rock-bottom Wolves on Wednesday.

Slot, however, said: "We didn't need yesterday to know how difficult it is to win a Premier League game. What has made the Premier League nicer this season than three, four, five, six years ago is it's more competitive."

Sports

Familiar Face Returns to Marseille where Habib Beye Takes Charge

(FILES) Rennes' French-Senegalese head coach Habib Beye looks on before the French L1 football match between Le Havre AC (HAC) and Rennes at the Oceane Stadium in Le Havre, Northwestern France, on April 13, 2025. (Photo by Lou BENOIST / AFP)
(FILES) Rennes' French-Senegalese head coach Habib Beye looks on before the French L1 football match between Le Havre AC (HAC) and Rennes at the Oceane Stadium in Le Havre, Northwestern France, on April 13, 2025. (Photo by Lou BENOIST / AFP)
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Familiar Face Returns to Marseille where Habib Beye Takes Charge

(FILES) Rennes' French-Senegalese head coach Habib Beye looks on before the French L1 football match between Le Havre AC (HAC) and Rennes at the Oceane Stadium in Le Havre, Northwestern France, on April 13, 2025. (Photo by Lou BENOIST / AFP)
(FILES) Rennes' French-Senegalese head coach Habib Beye looks on before the French L1 football match between Le Havre AC (HAC) and Rennes at the Oceane Stadium in Le Havre, Northwestern France, on April 13, 2025. (Photo by Lou BENOIST / AFP)

Marseille is looking to reignite its season with a new coach on board.

The nine-time French champion appointed Habib Beye to replace Roberto De Zerbi following a bad patch of form that saw the club exit the Champions League and drop 12 points behind Ligue 1 leader Lens.

Beye, a former Senegal international who played for Marseille, will be in charge of Friday's trip to Brest.

After leading Red Star to promotion to Ligue 2, Beye spent the last year and a half as the Rennes coach. The club sacked Beye this month.

Key matchups Marseille has failed to win its past three league games, badly damaging its title hopes. The results including a 5-0 mauling at PSG have left fans fuming. The club hopes Beye, a disciplinarian advocating ball possession and a strong attacking identity, will produce a jolt.

Beye's hiring "refocuses us on the challenges we still need to tackle between now and the end of the season,” The Associated Press quoted Marseille owner Frank McCourt as saying.

Since McCourt bought Marseille in 2016, the former powerhouse has failed to find any form of stability in a succession of coaches and crises. It hasn’t won the league title since 2010.

PSG abandoned the top spot to Lens after losing to Rennes 3-1 last week. Luis Enrique's team bounced back with a 3-2 win at Monaco in the first leg of their Champions League playoff and hosts last-placed Metz on Saturday. Lens welcomes Monaco the same day.

Third-placed Lyon, on a stunning 13-match winning run, plays at Strasbourg on Sunday.
Players to watch With the World Cup in his country looming, former Arsenal striker Folarin Balogun is hitting form at the right time. The American forward scored twice inside 18 minutes against PSG and has 10 goals and four assists this season.

At PSG, the man in form is Désiré Doué.

After his team quickly fell behind by two goals against Monaco midweek, Doué came to the rescue to turn things around. The France international was relentless and left his mark on the match after coming on as a replacement for Ousmane Dembélé. He first reduced the deficit, played a role in Achraf Hakimi’s equalizer then netted the winner.
Out of action Dembélé is expected to miss PSG's match against Metz because of an injured left calf.

Off the field PSG was sanctioned with the partial closure of the Auteuil stand for two matches and a 10,000 euros ($11,800) fine by the disciplinary committee of the French league following banners displayed and insults directed by supporters during the match against Marseille on Feb. 8. at the Parc des Princes. There were brief discriminatory chants about Marseille at the start of the game and the referee stopped play for about one minute around the 70th.