Microsoft Wins EU Antitrust Approval for Activision Deal Vetoed by UK

The Activision Blizzard Booth is shown on June 13, 2013, during the Electronic Entertainment Expo in Los Angeles. (AP)
The Activision Blizzard Booth is shown on June 13, 2013, during the Electronic Entertainment Expo in Los Angeles. (AP)
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Microsoft Wins EU Antitrust Approval for Activision Deal Vetoed by UK

The Activision Blizzard Booth is shown on June 13, 2013, during the Electronic Entertainment Expo in Los Angeles. (AP)
The Activision Blizzard Booth is shown on June 13, 2013, during the Electronic Entertainment Expo in Los Angeles. (AP)

Microsoft Corp gained EU antitrust approval for its $69 billion acquisition of Activision on Monday, in a significant boost that could prompt Chinese and Korean regulators to follow suit despite a British veto of the deal.

The US software giant still faces a battle to clinch a deal. It has until May 24 to appeal a decision by Britain's Competition & Markets Authority (CMA) to block it. A final decision may take months. The US Federal Trade Commission's case against the deal is also pending at the agency.

The European Commission said that the biggest-ever deal in gaming was pro-competitive due to Microsoft's licensing deals, confirming a Reuters report in March.

Such licenses are "practical and effective", European Union antitrust chief Margrethe Vestager told reporters.

"Actually, they significantly improve the condition for cloud game streaming compared to the present situation, which is why we actually consider them pro-competitive," she added.

The EU watchdog said Microsoft has offered 10-year free licensing deals to European consumers and cloud game streaming services for Activision's PC and console games.

Microsoft has in recent months signed such deals with Nvidia, Nintendo, Ukraine's Boosteroid and Japan's Ubitus to bring Activision's Call of Duty to their gaming platforms should the deal go through.

"The European Commission has required Microsoft to license popular Activision Blizzard games automatically to competing cloud gaming services. This will apply globally and will empower millions of consumers worldwide to play these games on any device they choose," said Microsoft President Brad Smith.

Vestager said the Commission has a different assessment of how the cloud gaming market will grow in contrast with the UK.

"They see this market developing faster than we would think," she said. "There is a bit of a paradox here, because we think that the remedies that we have taken and will allow for licensing to many, many more in the cloud gaming markets."

The UK Competition and Markets Authority said it stood by its veto. Microsoft will appeal to the Competition Appeal Tribunal, with a decision expected to take months.

The other remaining big hurdle is the US Federal Trade Commission which is seeking to block it. Japan approved the takeover in March.



Microsoft Launches Copilot Chat for Businesses to Boost AI Adoption

FILE PHOTO: A Microsoft logo is pictured on a store in the Manhattan borough of New York City, New York, US, January 25, 2021. REUTERS/Carlo Allegri/File Photo
FILE PHOTO: A Microsoft logo is pictured on a store in the Manhattan borough of New York City, New York, US, January 25, 2021. REUTERS/Carlo Allegri/File Photo
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Microsoft Launches Copilot Chat for Businesses to Boost AI Adoption

FILE PHOTO: A Microsoft logo is pictured on a store in the Manhattan borough of New York City, New York, US, January 25, 2021. REUTERS/Carlo Allegri/File Photo
FILE PHOTO: A Microsoft logo is pictured on a store in the Manhattan borough of New York City, New York, US, January 25, 2021. REUTERS/Carlo Allegri/File Photo

Microsoft on Wednesday rolled out a chat service allowing businesses to use on-demand AI agents for routine tasks, betting on the pay-as-you-go model to drive up the adoption of the technology.

The free service, Copilot Chat, which uses OpenAI's GPT-4, lets users create AI agents using natural languages such as English and Mandarin for tasks such as market research, writing strategy documents and preparing for meetings, Reuters reported.

However, features including summarizing and transcribing Teams calls and creating PowerPoint slides require a $30 monthly Microsoft 365 Copilot subscription.

Microsoft, like other big technology companies, is under pressure to show returns on its hefty investments in AI, as the software giant is set to spend about $80 billion during its current fiscal year on data centers and AI infrastructure.

After a Gartner report last year raised doubts about Copilot's adoption, Microsoft has been pushing its uptake.

In November, Microsoft began allowing customers to create autonomous agents requiring minimal human intervention, a strategy which some analysts say could offer tech companies a simpler path to monetization.