Facebook Owner Meta Starts Final Round of Layoffs

The logo of Meta Platforms' business group is seen in Brussels, Belgium December 6, 2022. (Reuters)
The logo of Meta Platforms' business group is seen in Brussels, Belgium December 6, 2022. (Reuters)
TT
20

Facebook Owner Meta Starts Final Round of Layoffs

The logo of Meta Platforms' business group is seen in Brussels, Belgium December 6, 2022. (Reuters)
The logo of Meta Platforms' business group is seen in Brussels, Belgium December 6, 2022. (Reuters)

Meta Platforms Inc started carrying out the last batch of a three-part round of layoffs on Wednesday, according to a source familiar with the matter, as part of a plan announced in March to eliminate 10,000 roles.

Meta earlier this year became the first Big Tech company to announce a second round of mass layoffs, after showing more than 11,000 employees the door in the fall. The cuts brought the company's headcount down to where it stood as of about mid-2021, following a hiring spree that doubled its workforce since 2020.

Several employees working in teams such as marketing, recruiting, engineering and corporate communications took to LinkedIn on Wednesday to announce that they were laid off.

Meta shares were up 0.5% in a broadly weaker market. They have more than doubled in value this year and are among the top performers in the S&P 500 index, thanks to the cost-cutting drive and Meta's focus on artificial intelligence.

Meta Chief Executive Mark Zuckerberg in March said the bulk of the layoffs in the company's second round would take place in three "moments" over several months, largely finishing in May. Some smaller rounds could continue after that, he said.

Overall the cuts have hit non-engineering roles most heavily, reinforcing the primacy of those who write the code at Meta. Zuckerberg pledged in March to restructure business teams "substantially" and return to a "more optimal ratio of engineers to other roles."

Even among cuts aimed specifically at technology teams, the company eliminated non-engineering roles like content design and user experience research most severely, according to executives speaking at a company town hall afterward.

About 4,000 employees lost their jobs in the April layoffs, Zuckerberg said during the town hall, following a smaller hit to recruiting teams in March.

The social media company said on Wednesday that the latest cuts were likely to impact around 490 employees at its international headquarters in Dublin, or almost 20% of its Irish workforce.

Meta's layoffs followed months of waning revenue growth amid high inflation and a digital ad pullback from the pandemic e-commerce boom.

The company also has been pouring billions of dollars into its metaverse-oriented Reality Labs unit, which lost $13.7 billion in 2022, and a project to whip its infrastructure into shape to support artificial intelligence work.



Big Tech on a Quest for Ideal AI Device

Former Apple design chief Jony Ive (L) has joined forces with OpenAI to make a device ideal for engaging with generative artificial intelligence. Matt Winkelmeyer / GETTY IMAGES NORTH AMERICA/AFP
Former Apple design chief Jony Ive (L) has joined forces with OpenAI to make a device ideal for engaging with generative artificial intelligence. Matt Winkelmeyer / GETTY IMAGES NORTH AMERICA/AFP
TT
20

Big Tech on a Quest for Ideal AI Device

Former Apple design chief Jony Ive (L) has joined forces with OpenAI to make a device ideal for engaging with generative artificial intelligence. Matt Winkelmeyer / GETTY IMAGES NORTH AMERICA/AFP
Former Apple design chief Jony Ive (L) has joined forces with OpenAI to make a device ideal for engaging with generative artificial intelligence. Matt Winkelmeyer / GETTY IMAGES NORTH AMERICA/AFP

ChatGPT-maker OpenAI has enlisted the legendary designer behind the iPhone to create an irresistible gadget for using generative artificial intelligence (AI).

The ability to engage digital assistants as easily as speaking with friends is being built into eyewear, speakers, computers and smartphones, but some argue that the Age of AI calls for a transformational new gizmo.

"The products that we're using to deliver and connect us to unimaginable technology are decades old," former Apple chief design officer Jony Ive said when his alliance with OpenAI was announced.

"It's just common sense to at least think, surely there's something beyond these legacy products."

Sharing no details, OpenAI chief executive Sam Altman said that a prototype Ive shared with him "is the coolest piece of technology that the world will have ever seen."

According to several US media outlets, the device won't have a screen, nor will it be worn like a watch or broach.

Kyle Li, a professor at The New School, said that since AI is not yet integrated into people's lives, there is room for a new product tailored to its use.

The type of device won't be as important as whether the AI innovators like OpenAI make "pro-human" choices when building the software that will power them, said Rob Howard of consulting firm Innovating with AI

Learning from flops

The industry is well aware of the spectacular failure of the AI Pin, a square gadget worn like a badge packed with AI features but gone from the market less than a year after its debut in 2024 due to a dearth of buyers.

The AI Pin marketed by startup Humane to incredible buzz was priced at $699.

Now, Meta and OpenAI are making "big bets" on AI-infused hardware, according to CCS Insight analyst Ben Wood.

OpenAI made a multi-billion-dollar deal to bring Ive's startup into the fold.

Google announced early this year it is working on mixed-reality glasses with AI smarts, while Amazon continues to ramp up Alexa digital assistant capabilities in its Echo speakers and displays.

Apple is being cautious embracing generative AI, slowly integrating it into iPhones even as rivals race ahead with the technology. Plans to soup up its Siri chatbot with generative AI have been indefinitely delayed.

The quest for creating an AI interface that people love "is something Apple should have jumped on a long time ago," said Futurum research director Olivier Blanchard.

Time to talk

Blanchard envisions some kind of hub that lets users tap into AI, most likely by speaking to it and without being connected to the internet.

"You can't push it all out in the cloud," Blanchard said, citing concerns about reliability, security, cost, and harm to the environment due to energy demand.

"There is not enough energy in the world to do this, so we need to find local solutions," he added.

Howard expects a fierce battle over what will be the must-have personal device for AI, since the number of things someone is willing to wear is limited and "people can feel overwhelmed."

A new piece of hardware devoted to AI isn't the obvious solution, but OpenAI has the funding and the talent to deliver, according to Julien Codorniou, a partner at venture capital firm 20VC and a former Facebook executive.

OpenAI recently hired former Facebook executive and Instacart chief Fidji Simo as head of applications, and her job will be to help answer the hardware question.

Voice is expected by many to be a primary way people command AI.

Google chief Sundar Pichai has long expressed a vision of "ambient computing" in which technology blends invisibly into the world, waiting to be called upon.

"There's no longer any reason to type or touch if you can speak instead," Blanchard said.

"Generative AI wants to be increasingly human" so spoken dialogues with the technology "make sense," he added.

However, smartphones are too embedded in people's lives to be snubbed any time soon, said Wood.