Twitter Executive Responsible for Content Safety Resigns after Musk Criticism

FILE PHOTO: A view of the Twitter logo at its corporate headquarters in San Francisco, California, US November 18, 2022. REUTERS/Carlos Barria/File Photo
FILE PHOTO: A view of the Twitter logo at its corporate headquarters in San Francisco, California, US November 18, 2022. REUTERS/Carlos Barria/File Photo
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Twitter Executive Responsible for Content Safety Resigns after Musk Criticism

FILE PHOTO: A view of the Twitter logo at its corporate headquarters in San Francisco, California, US November 18, 2022. REUTERS/Carlos Barria/File Photo
FILE PHOTO: A view of the Twitter logo at its corporate headquarters in San Francisco, California, US November 18, 2022. REUTERS/Carlos Barria/File Photo

A top Twitter executive responsible for safety and content moderation has left the company, her departure coming soon after owner Elon Musk publicly complained about the platform’s handling of posts about transgender topics.
The departure pointed to a fresh wave of turmoil among key officials at Twitter since Musk took over last year.
Ella Irwin, Twitter's head of trust and safety, confirmed her resignation in a pair of tweets late Friday, The Associated Press reported. She did not say in the message why she was leaving, but her departure came shortly after Musk criticized Twitter’s handling of tweets about a conservative media company's documentary that questions transgender medical treatment for children and teens.
Musk was responding to complaints by Jeremy Boreing, co-CEO of the media company, the Daily Wire. Boreing said in tweets and retweets of conservative commentators Thursday that Twitter was suppressing the movie by flagging posts about it as hate speech and keeping the movie off lists of trending topics.
Boreing tweeted that Twitter canceled a deal to premiere “What is a Woman?” for free on the platform “because of two instances of ‘misgendering.’" Twitter rules prohibit intentionally referring to transgender individuals with the wrong gender or name.
“This was a mistake by many people at Twitter. It is definitely allowed," Musk tweeted back. “Whether or not you agree with using someone’s preferred pronouns, not doing so is at most rude and certainly breaks no laws.”
Irwin tweeted Friday that “one or two people noticed” she left the company the day before, and she noted speculation about whether she was fired or quit. She teased that she would post 24 tweets to explain her departure.
Then she posted that she was just kidding about the long narrative.
“In all seriousness, I did resign but this has been a once in a lifetime experience and I’m so thankful to have worked with this amazing team of passionate, creative and hardworking people. Will be cheering you all and Twitter as you go!”
Next to Musk, Irwin had been the most prominent voice of the company’s ever-changing content policies in recent months.
Twitter has struggled to bring back advertisers turned off by Musk’s drastic changes and loosening of rules against hate speech since he bought Twitter for $44 billion in October. Twitter also has an incoming CEO, Linda Yaccarino, known for decades of media and advertising industry experience, but she hasn’t started yet.
Irwin and Twitter didn’t respond to requests from The Associated Press for comment.
Twitter has been in turmoil including mass layoffs and voluntary departures since the billionaire Tesla owner bought the San Francisco company and took it private.



WhatsApp to Start Showing Ads to Users in Some Parts of the Messaging App

A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)
A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)
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WhatsApp to Start Showing Ads to Users in Some Parts of the Messaging App

A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)
A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)

WhatsApp said Monday that users will start seeing ads in some parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.

Advertisements will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day. However, they won't appear where personal chats are located, developers said.

"The personal messaging experience on WhatsApp isn’t changing, and personal messages, calls and statuses are end-to-end encrypted and cannot be used to show ads," WhatsApp said in a blog post.

It’s a big change for the company, whose founders Jan Koum and Brian Acton vowed to keep the platform free of ads when they created it in 2009.

Facebook purchased WhatsApp in 2014 and the pair left a few years later. Parent company Meta has long been trying to generate revenue from WhatsApp.

WhatsApp said ads will be targeted to users based on information like the user's age, the country or city where they're located, the language they're using, the channels they're following in the app, and how they're interacting with the ads they see.

WhatsApp said it won't use personal messages, calls and groups that a user is a member of to target ads to the user.

It's one of three advertising features that WhatsApp unveiled on Monday as it tries to monetize the app's user base. Channels will also be able to charge users a monthly fee for subscriptions so they can get exclusive updates. And business owners will be able to pay to promote their channel's visibility to new users.