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Meta’s Twitter Rival Threads Overtakes ChatGPT as Fastest-Growing Platform

Meta Threads and Twitter app logos are seen in this illustration taken, July 7, 2023. (Reuters)
Meta Threads and Twitter app logos are seen in this illustration taken, July 7, 2023. (Reuters)
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Meta’s Twitter Rival Threads Overtakes ChatGPT as Fastest-Growing Platform

Meta Threads and Twitter app logos are seen in this illustration taken, July 7, 2023. (Reuters)
Meta Threads and Twitter app logos are seen in this illustration taken, July 7, 2023. (Reuters)

Meta Platforms' Twitter rival Threads crossed 100 million sign-ups within five days of launch, CEO Mark Zuckerberg said on Monday, dethroning ChatGPT as the fastest-growing online platform to hit the milestone.

Threads has been setting records for user growth since its launch on Wednesday, with celebrities, politicians and other newsmakers joining the platform seen by analysts as the first serious threat to the Elon Musk-owned microblogging app.

"That's mostly organic demand, and we haven't even turned on many promotions yet," Zuckerberg said in a Threads post announcing the milestone.

The app's sprint to 100 million users was much speedier than that of OpenAI-owned ChatGPT, which became the fastest-growing consumer application in history in January about two months after its launch, according to a UBS study.

Still, Threads has some catching up to do. Twitter had nearly 240 million monetizable daily active users as of July last year, according to the company's last public disclosure before Musk's takeover.

Twitter has responded to Threads' arrival by threatening to sue Meta, alleging that the social media behemoth used its trade secrets and other confidential information to build the app.

That claim, legal experts say, could be hard to prove.

Threads bears a strong resemblance to Twitter, as do numerous other social media sites that have cropped up in recent months as users have chafed at Musk's management of the service. It allows posts that are up to 500 characters long and supports links, photos and videos of up to 5 minutes.

The app also does not yet have a direct messaging function and lacks a desktop version that certain users, such as business organizations, rely on.

It also currently lacks hashtags and keyword search functions, which limits both its appeal to advertisers and its utility as a place for following real-time events like users frequently do on Twitter.

Still, analysts said the turmoil at Twitter, including recently imposed limits on the number on tweets users can see, could help Threads to attract users and advertisers.

Currently, there are no ads on the Threads app and Zuckerberg said the company would only think about monetization once there was a clear path to 1 billion users.

Instagram head Adam Mosseri said last week Meta was not trying to replace Twitter and that Threads aimed to focus on light subjects like sports, music, fashion and design.

He acknowledged that politics and hard news are inevitably going to show up on Threads, in what would be a challenge for the app pitching itself as the "friendly" option for public discourse online.

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Technology

Google Pushes Global Agenda to Educate Workers, Lawmakers on AI

This photograph taken on January 19, 2025, shows a sign of US technology company Google displayed during the World Economic Forum (WEF) annual meeting in Davos. (AFP)
This photograph taken on January 19, 2025, shows a sign of US technology company Google displayed during the World Economic Forum (WEF) annual meeting in Davos. (AFP)
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Google Pushes Global Agenda to Educate Workers, Lawmakers on AI

This photograph taken on January 19, 2025, shows a sign of US technology company Google displayed during the World Economic Forum (WEF) annual meeting in Davos. (AFP)
This photograph taken on January 19, 2025, shows a sign of US technology company Google displayed during the World Economic Forum (WEF) annual meeting in Davos. (AFP)

Alphabet’s Google, already facing an unprecedented regulatory onslaught, is looking to shape public perception and policies on artificial intelligence ahead of a global wave of AI regulation.

A key priority, one executive told Reuters, comes in building out educational programs to train the workforce on AI.

“Getting more people and organizations, including governments, familiar with AI and using AI tools, makes for better AI policy and opens up new opportunities – it's a virtuous cycle,” said Kent Walker, Alphabet's president of global affairs.

As Google races to best Big Tech rivals including Microsoft-backed OpenAI and Meta in the AI arena, it is mindful of the heavy regulatory scrutiny it faces in its existing businesses in advertising and search.

In the European Union, Google has offered to sell a part of its ad tech business to appease regulators, Reuters reported.

In the US, the Justice Department is attempting to force a breakup of its Chrome Web browser — though it may shift course under the administration of President Donald Trump.

Meanwhile, governments globally are drafting new regulations on issues that could be exacerbated by AI, such as copyright and privacy.

The EU AI Act, which seeks to assess risk and require disclosures from general-purpose AI systems, has received pushback from tech giants that could find themselves in the crosshairs of multibillion-dollar fines. The DOJ has also sought to curtail Google’s advances in AI as a remedy in a federal case that found its search business to be an illegal monopoly.

Google executives see an opportunity to shape the narrative around a technology that has stoked emerging fears of mass job loss.

CEO Sundar Pichai announced in September a $120 million investment fund to build AI education programs. Deputies including Walker and Ruth Porat, president and chief investment officer, are increasingly traveling globally to discuss policy recommendations with governments.

“There’s a lot of upside in terms of helping people who may be displaced by this. We do want to focus on that,” Walker said.

Efforts include expanding Grow with Google, a website that teaches workers skills like data analysis or IT support that are meant to expand their career prospects in technical fields. In December, the company said 1 million people had obtained a certificate for the program. It is adding specialized courses related to AI, such as one geared toward teachers, said program head Lisa Gevelber.

Courses alone are not enough to prepare workers, Walker said. “What really matters is if you have some sort of objective that people are working towards, like a credential that people can use to apply for a job.”

Google wants to increase experimentation on public-private partnerships, he said. The leading example so far, he said, is the “Skilled Trades and Readiness” program, in which the company has partnered with community colleges to train workers for potential jobs constructing data centers. Google is incorporating AI education into the program, he said.

“Ultimately, the federal government will look and see which proofs of concept are playing out – which of the green shoots are taking root,” Walker said. “If we can help fertilize that effort, that’s our role.”

In the long term, Walker said he expects a small fraction of existing jobs to be entirely displaced by AI, citing several studies commissioned by Google, Goldman Sachs and McKinsey. Those studies suggest AI will be incorporated into most jobs in some capacity.

As part of Google's efforts to prepare for this shift, it hired economist David Autor as a visiting fellow to study the impacts of AI on the workforce. Autor said in an interview that AI could be used to create more immersive training programs, akin to flight simulators.

“The history of adult retraining is not particularly glorious,” he said. “Adults don’t want to go back to class. Classroom training is not going to be the solution to a lot of retraining.”