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Instagram to Bring Branded Content Tools to Threads

FILE PHOTO: Facebook's new rebrand logo Meta is seen on smartphone in front of displayed logo of Facebook, Messenger, Instagram, Whatsapp and Oculus in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: Facebook's new rebrand logo Meta is seen on smartphone in front of displayed logo of Facebook, Messenger, Instagram, Whatsapp and Oculus in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
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Instagram to Bring Branded Content Tools to Threads

FILE PHOTO: Facebook's new rebrand logo Meta is seen on smartphone in front of displayed logo of Facebook, Messenger, Instagram, Whatsapp and Oculus in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: Facebook's new rebrand logo Meta is seen on smartphone in front of displayed logo of Facebook, Messenger, Instagram, Whatsapp and Oculus in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration/File Photo

Meta Platform's Instagram is planning to bring its branded content tools to Threads, Axios reported on Tuesday, citing a source familiar with the matter.
Such tools will help marketers collaborate with influencers on paid partnerships on the social media platform while advertising is unavailable.
Meta, the parent of Facebook, did not immediately respond to a Reuters request for comment.
The news comes on the heels of Threads, widely considered a rival to Elon Musk's Twitter, hitting 100 million users in a record five days.
Meta CEO Mark Zuckerberg has said the company would only think about monetizing Threads once there was a clear path to a billion users.
Instagram allows users to port their accounts, credentials and followers to Threads, giving the text-based social media platform access to the photo-sharing platform's more-than-2 billion-strong user base.
Several companies have already started making accounts on Thread to post content organically, despite a lack of advertising on the platform.

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Mozilla Hit with Privacy Complaint Over Firefox User Tracking

FILE PHOTO: The Firefox logo is seen at a Mozilla stand during the Mobile World Congress in Barcelona, February 28, 2013. REUTERS/Albert Gea/File Photo
FILE PHOTO: The Firefox logo is seen at a Mozilla stand during the Mobile World Congress in Barcelona, February 28, 2013. REUTERS/Albert Gea/File Photo
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Mozilla Hit with Privacy Complaint Over Firefox User Tracking

FILE PHOTO: The Firefox logo is seen at a Mozilla stand during the Mobile World Congress in Barcelona, February 28, 2013. REUTERS/Albert Gea/File Photo
FILE PHOTO: The Firefox logo is seen at a Mozilla stand during the Mobile World Congress in Barcelona, February 28, 2013. REUTERS/Albert Gea/File Photo

Vienna-based advocacy group NOYB on Wednesday said it has filed a complaint with the Austrian data protection authority against Mozilla accusing the Firefox browser maker of tracking user behavior on websites without consent.
NOYB (None Of Your Business), the digital rights group founded by privacy activist Max Schrems, said Mozilla has enabled a so-called “privacy preserving attribution” feature that turned the browser into a tracking tool for websites without directly telling its users, Reuters reported.
Mozilla had defended the feature, saying it wanted to help websites understand how their ads perform without collecting data about individual people. By offering what it called a non-invasive alternative to cross-site tracking, it hoped to significantly reduce collecting individual information.
While this may be less invasive than unlimited tracking, it still interferes with user rights under the EU’s privacy laws, NOYB said, adding that Firefox has turned on the feature by default.
“It’s a shame that an organization like Mozilla believes that users are too dumb to say yes or no,” said Felix Mikolasch, data protection lawyer at NOYB. “Users should be able to make a choice and the feature should have been turned off by default.”
Open-source Firefox was once a top browser choice among users due to its privacy features but now lags market leader Google’s Chrome, Apple’s Safari and Microsoft’s Edge with a low single-digit market share.
NOYB wants Mozilla to inform users about its data processing activities, switch to an opt-in system and delete all unlawfully processed data of millions of affected users.
NOYB, which in June filed a complaint against Alphabet for allegedly tracking users of its Chrome browser, had also filed hundreds of complaints against big tech companies, some leading to big fines.