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Instagram to Bring Branded Content Tools to Threads

FILE PHOTO: Facebook's new rebrand logo Meta is seen on smartphone in front of displayed logo of Facebook, Messenger, Instagram, Whatsapp and Oculus in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: Facebook's new rebrand logo Meta is seen on smartphone in front of displayed logo of Facebook, Messenger, Instagram, Whatsapp and Oculus in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
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Instagram to Bring Branded Content Tools to Threads

FILE PHOTO: Facebook's new rebrand logo Meta is seen on smartphone in front of displayed logo of Facebook, Messenger, Instagram, Whatsapp and Oculus in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: Facebook's new rebrand logo Meta is seen on smartphone in front of displayed logo of Facebook, Messenger, Instagram, Whatsapp and Oculus in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration/File Photo

Meta Platform's Instagram is planning to bring its branded content tools to Threads, Axios reported on Tuesday, citing a source familiar with the matter.
Such tools will help marketers collaborate with influencers on paid partnerships on the social media platform while advertising is unavailable.
Meta, the parent of Facebook, did not immediately respond to a Reuters request for comment.
The news comes on the heels of Threads, widely considered a rival to Elon Musk's Twitter, hitting 100 million users in a record five days.
Meta CEO Mark Zuckerberg has said the company would only think about monetizing Threads once there was a clear path to a billion users.
Instagram allows users to port their accounts, credentials and followers to Threads, giving the text-based social media platform access to the photo-sharing platform's more-than-2 billion-strong user base.
Several companies have already started making accounts on Thread to post content organically, despite a lack of advertising on the platform.

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X Names Brazil Legal Representative as It Fights Ban in the Country

A view of a laptop shows the Twitter sign-in page with their logo, in Belgrade, Serbia, Monday, July 24, 2023. (AP)
A view of a laptop shows the Twitter sign-in page with their logo, in Belgrade, Serbia, Monday, July 24, 2023. (AP)
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X Names Brazil Legal Representative as It Fights Ban in the Country

A view of a laptop shows the Twitter sign-in page with their logo, in Belgrade, Serbia, Monday, July 24, 2023. (AP)
A view of a laptop shows the Twitter sign-in page with their logo, in Belgrade, Serbia, Monday, July 24, 2023. (AP)

Elon Musk-owned social media platform X has named a legal representative in Brazil, the firm's lawyers said on Friday, in a move that would address one of the demands imposed by Brazil's top court to allow the company to operate in the country.

Andre Zonaro and Sergio Rosenthal, who were recently appointed as X's lawyers in Brazil, told Reuters that colleague Rachel de Oliveira Conceicao was chosen as the firm's legal representative, and that they had submitted her name to the Supreme Court.

Brazilian law requires foreign companies to name a legal representative to operate in the country. The representative would assume the legal responsibilities for the firm locally.

X had a legal representative in Brazil until mid-August, when it decided to close its offices in the country.

In late August, Brazil's top court ordered mobile and internet service providers to block X in the nation, and users were cut off within hours after X did not name a new legal representative.

The move followed a months-long dispute between Musk and Brazilian Justice Alexandre de Moraes over the firm's non-compliance with court orders demanding the platform take action against the spread of hate speech.

Courts have previously blocked accounts implicated in probes of spreading misinformation and hate, which Musk has denounced as censorship.

On Thursday, the lawyers representing X in Brazil said the firm was starting to comply with orders on removing content, another demand from the top court.