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Instagram to Bring Branded Content Tools to Threads

FILE PHOTO: Facebook's new rebrand logo Meta is seen on smartphone in front of displayed logo of Facebook, Messenger, Instagram, Whatsapp and Oculus in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: Facebook's new rebrand logo Meta is seen on smartphone in front of displayed logo of Facebook, Messenger, Instagram, Whatsapp and Oculus in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
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Instagram to Bring Branded Content Tools to Threads

FILE PHOTO: Facebook's new rebrand logo Meta is seen on smartphone in front of displayed logo of Facebook, Messenger, Instagram, Whatsapp and Oculus in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: Facebook's new rebrand logo Meta is seen on smartphone in front of displayed logo of Facebook, Messenger, Instagram, Whatsapp and Oculus in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration/File Photo

Meta Platform's Instagram is planning to bring its branded content tools to Threads, Axios reported on Tuesday, citing a source familiar with the matter.
Such tools will help marketers collaborate with influencers on paid partnerships on the social media platform while advertising is unavailable.
Meta, the parent of Facebook, did not immediately respond to a Reuters request for comment.
The news comes on the heels of Threads, widely considered a rival to Elon Musk's Twitter, hitting 100 million users in a record five days.
Meta CEO Mark Zuckerberg has said the company would only think about monetizing Threads once there was a clear path to a billion users.
Instagram allows users to port their accounts, credentials and followers to Threads, giving the text-based social media platform access to the photo-sharing platform's more-than-2 billion-strong user base.
Several companies have already started making accounts on Thread to post content organically, despite a lack of advertising on the platform.

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OpenAI Launches Free AI Training Course for Teachers

A keyboard is placed in front of a displayed OpenAI logo in this illustration taken February 21, 2023. (Reuters)
A keyboard is placed in front of a displayed OpenAI logo in this illustration taken February 21, 2023. (Reuters)
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OpenAI Launches Free AI Training Course for Teachers

A keyboard is placed in front of a displayed OpenAI logo in this illustration taken February 21, 2023. (Reuters)
A keyboard is placed in front of a displayed OpenAI logo in this illustration taken February 21, 2023. (Reuters)

OpenAI and non-profit partner Common Sense Media have launched a free training course for teachers aimed at demystifying artificial intelligence and prompt engineering, the organizations said on Wednesday.

The move comes as OpenAI is stepping up efforts to highlight the positive role in education of its ChatGPT chatbot whose launch in November 2022 kicked off a generative AI craze and made it one of the world's fastest-growing applications.

Trained on reams of data, generative AI can create brand-new humanlike content, helping users spin up term papers, complete science homework and even write entire novels.

ChatGPT's launch - in the middle of the school year - caught teachers off-guard when they realized it could be used as a cheating and plagiarism tool, which then sparked a backlash and school bans.

OpenAI, backed by Microsoft and other investors and valued at $157 billion in its last funding round, has formed a dedicated team to support what it says is the responsible use of AI in education and learning, led by former Coursera executive Leah Belsky.

"My goal in this role is to put AI into the hands of every student and every teacher... and also give them the skills to learn how to do it responsibly and effectively," Belsky told Reuters. Belsky said that student adoption of ChatGPT is "very, very high," and parents are generally supportive, viewing AI skills as essential for future careers.

The training course, targeted at kindergarten through 12th grade teachers, shows them how to use the ChatGPT chatbot product for various education use cases, such as to create lesson content or streamline department meetings. Available on Common Sense Media's website, it is the first offering in OpenAI's partnership with Common Sense Media.