Elon Musk Says Twitter’s Cash Flow Still Negative as Ad Revenue Drops

A Twitter app icon on a mobile phone is displayed April 26, 2017, in Philadelphia. (AP)
A Twitter app icon on a mobile phone is displayed April 26, 2017, in Philadelphia. (AP)
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Elon Musk Says Twitter’s Cash Flow Still Negative as Ad Revenue Drops

A Twitter app icon on a mobile phone is displayed April 26, 2017, in Philadelphia. (AP)
A Twitter app icon on a mobile phone is displayed April 26, 2017, in Philadelphia. (AP)

Elon Musk said Twitter's cash flow remains negative because of a nearly 50% drop in advertising revenue and a heavy debt load.

"Need to reach positive cash flow before we have the luxury of anything else," Musk said in a tweet early on Saturday.

After Musk acquired Twitter in October, the social media firm faced months of chaos, including layoffs of thousands of employees, criticism over lax content moderation, and an exodus of many advertisers who did not want their ads appearing next to inappropriate content.

Musk's hiring of Linda Yaccarino, former ad chief at Comcast's NBCUniversal as CEO, signaled that ad sales remained a priority for Twitter even as it works to increase subscription revenue. Yaccarino started working at Twitter in early June.

On Thursday, Twitter said that select content creators will be eligible to get a part of the ad revenue the company earns in an attempt to draw more content creators to the site.



Amazon Launches Its First Internet Satellites to Compete Against SpaceX's Starlinks 

A United Launch Alliance Atlas V rocket lifts off carrying Amazon's Project Kuiper internet network satellites from the Cape Canaveral Space Force Station in Cape Canaveral, Florida, US, April 28, 2025. (Reuters) 
A United Launch Alliance Atlas V rocket lifts off carrying Amazon's Project Kuiper internet network satellites from the Cape Canaveral Space Force Station in Cape Canaveral, Florida, US, April 28, 2025. (Reuters) 
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Amazon Launches Its First Internet Satellites to Compete Against SpaceX's Starlinks 

A United Launch Alliance Atlas V rocket lifts off carrying Amazon's Project Kuiper internet network satellites from the Cape Canaveral Space Force Station in Cape Canaveral, Florida, US, April 28, 2025. (Reuters) 
A United Launch Alliance Atlas V rocket lifts off carrying Amazon's Project Kuiper internet network satellites from the Cape Canaveral Space Force Station in Cape Canaveral, Florida, US, April 28, 2025. (Reuters) 

Amazon’s first batch of internet satellites rocketed into orbit Monday, the latest entry in the mega constellation market currently dominated by SpaceX's thousands of Starlinks.

The United Launch Alliance's Atlas V rocket carried up 27 of Amazon's Project Kuiper satellites, named after the frigid fringes of our solar system beyond Neptune. Once released in orbit, the satellites will eventually reach an altitude of nearly 400 miles (630 kilometers).

Two test satellites were launched in 2023, also by an Atlas V. Project officials said major upgrades were made to the newest version. The latest satellites also are coated with a mirror film designed to scatter reflected sunlight in an attempt to accommodate astronomers.

Stargazers oppose the fast-growing constellations of low-orbiting satellites, arguing they spoil observations. Others fear more satellite collisions.

Founded by Jeff Bezos, who now runs his own rocket company, Blue Origin, Amazon aims to put more than 3,200 of these satellites into orbit to provide fast, affordable broadband service around the globe.

Elon Musk's SpaceX already has launched more than 8,000 Starlinks since 2019. The company marked its 250th Starlink launch Sunday night. More than 7,000 Starlinks are still in orbit some 300-plus miles (550 kilometers) above Earth.

The European-based OneWeb satellite constellation numbers in the hundreds in an even higher orbit.

Amazon already has purchased dozens of rocket launches from United Launch Alliance and Blue Origin for Project Kuiper, as well as others.

"There are some things you can only learn in flight" despite extensive testing on the ground, said Rajeev Badyal, the project's vice president.

"No matter how the mission unfolds, this is just the start of our journey," he said in a statement ahead of the evening liftoff.

The first liftoff attempt earlier this month was nixed by bad weather. It took until now to secure another spot in the launch lineup at Cape Canaveral Space Force Station.