The Problem with X? Meta, Microsoft, Hundreds More Own Trademarks to New Twitter Name 

This picture shows the new Twitter logo rebranded as X, reflected in smartphone screens, in Paris on July 24, 2023. (AFP)
This picture shows the new Twitter logo rebranded as X, reflected in smartphone screens, in Paris on July 24, 2023. (AFP)
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The Problem with X? Meta, Microsoft, Hundreds More Own Trademarks to New Twitter Name 

This picture shows the new Twitter logo rebranded as X, reflected in smartphone screens, in Paris on July 24, 2023. (AFP)
This picture shows the new Twitter logo rebranded as X, reflected in smartphone screens, in Paris on July 24, 2023. (AFP)

Billionaire Elon Musk's decision to rebrand Twitter as X could be complicated legally: companies including Meta and Microsoft already have intellectual property rights to the same letter.

X is so widely used and cited in trademarks that it is a candidate for legal challenges - and the company formerly known as Twitter could face its own issues defending its X brand in the future.

"There's a 100% chance that Twitter is going to get sued over this by somebody," said trademark attorney Josh Gerben, who said he counted nearly 900 active US trademark registrations that already cover the letter X in a wide range of industries.

Musk renamed social media network Twitter as X on Monday and unveiled a new logo for the social media platform, a stylized black-and-white version of the letter.

Owners of trademarks - which protect things like brand names, logos and slogans that identify sources of goods - can claim infringement if other branding would cause consumer confusion. Remedies range from monetary damages to blocking use.

Microsoft since 2003 has owned an X trademark related to communications about its Xbox video-game system. Meta Platforms - whose Threads platform is a new Twitter rival - owns a federal trademark registered in 2019 covering a blue-and-white letter "X" for fields including software and social media.

Meta and Microsoft likely would not sue unless they feel threatened that Twitter's X encroaches on brand equity they built in the letter, Gerben said.

The three companies did not respond to requests for comment.

Meta itself drew intellectual property challenges when it changed its name from Facebook. It faces trademark lawsuits filed last year by investment firm Metacapital and virtual-reality company MetaX, and settled another over its new infinity-symbol logo.

And if Musk succeeds in changing the name, others still could claim "X" for themselves.

"Given the difficulty in protecting a single letter, especially one as popular commercially as 'X', Twitter's protection is likely to be confined to very similar graphics to their X logo," said Douglas Masters, a trademark attorney at law firm Loeb & Loeb.

"The logo does not have much distinctive about it, so the protection will be very narrow."

Insider reported earlier that Meta had an X trademark, and lawyer Ed Timberlake tweeted that Microsoft had one as well.



China’s Premier Li Proposes Global AI Cooperation Organization

Chinese Premier Li Qiang is seen on a screen as he speaks at the opening ceremony of the World Artificial Intelligence Conference in Shanghai on July 26, 2025. (AFP)
Chinese Premier Li Qiang is seen on a screen as he speaks at the opening ceremony of the World Artificial Intelligence Conference in Shanghai on July 26, 2025. (AFP)
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China’s Premier Li Proposes Global AI Cooperation Organization

Chinese Premier Li Qiang is seen on a screen as he speaks at the opening ceremony of the World Artificial Intelligence Conference in Shanghai on July 26, 2025. (AFP)
Chinese Premier Li Qiang is seen on a screen as he speaks at the opening ceremony of the World Artificial Intelligence Conference in Shanghai on July 26, 2025. (AFP)

Chinese Premier Li Qiang on Saturday proposed establishing an organization to foster global cooperation on artificial intelligence, calling on countries to coordinate on the development and security of the fast-evolving technology.

Speaking at the opening of the annual World Artificial Intelligence Conference in Shanghai, Li called AI a new engine for growth but said governance is fragmented and emphasizing the need for more coordination between countries to form a globally recognized framework for AI.

The three-day event brings together industry leaders and policymakers at a time of escalating technological competition between China and the United States - the world's two largest economies - with AI emerging as a key battleground.

"Overall global AI governance is still fragmented. Countries have great differences particularly in terms of areas such as regulatory concepts, institutional rules," Li said. "We should strengthen coordination to form a global AI governance framework that has broad consensus as soon as possible."

Washington has imposed export restrictions on advanced technology to China, including the most high-end AI chips made by companies such as Nvidia and chipmaking equipment, citing concerns that the technology could enhance China's military capabilities.

Despite these restrictions, China has continued making AI breakthroughs that have drawn close scrutiny from US officials.

Li did not name the United States in his speech but he warned that AI could become an "exclusive game" for a few countries and companies, adding that challenges included an insufficient supply of AI chips and restrictions on talent exchange.

GOVERNANCE PLAN

China wants to share its development experience and products with other countries, especially those in the Global South, Li said.

Also on Saturday, China released an action plan for global AI governance, in which it invited governments, international organizations, enterprises and research institutions to work together and promote international exchanges including through a cross-border open-source community.

The plan proposes accelerating digital infrastructure such as clean power, new-generation networks and data centers, according to a statement from China's foreign ministry.

The AI conference is an annual government-sponsored event in Shanghai that typically attracts major industry players, government officials, researchers and investors.

Saturday's speakers included Anne Bouverot, the French president's special envoy for AI, computer scientist Geoffrey Hinton, known as "the Godfather of AI", and former Google CEO Eric Schmidt.

Tesla CEO Elon Musk, who has in past years regularly appeared at the opening ceremony in person or by video, did not speak this year.

Besides forums, the conference features exhibitions where companies demonstrate their latest innovations.

This year, more than 800 companies are participating, showcasing more than 3,000 high-tech products, 40 large language models, 50 AI-powered devices and 60 intelligent robots, according to organizers.

The exhibition features predominantly Chinese companies, including tech giants Huawei and Alibaba and startups such as humanoid robot maker Unitree. Western participants include Tesla, Alphabet and Amazon.