How to Self-Publish Your E-Book

Apple’s Pages app for Mac, iOS and iCloud provides all the tools needed to write, design and publish an e-book to its Apple Books store.
Apple’s Pages app for Mac, iOS and iCloud provides all the tools needed to write, design and publish an e-book to its Apple Books store.
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How to Self-Publish Your E-Book

Apple’s Pages app for Mac, iOS and iCloud provides all the tools needed to write, design and publish an e-book to its Apple Books store.
Apple’s Pages app for Mac, iOS and iCloud provides all the tools needed to write, design and publish an e-book to its Apple Books store.

J. D. Biersdorfer

If you have a story you want to share, you can easily publish your work in popular electronic bookstores — and maybe even make a little money.

Apple’s Pages app for Mac, iOS, and iCloud provides all the tools needed to write, design, and publish an e-book to its Apple Books store.

Have you ever dreamed of publishing your own e-book and making it big — like the best-selling authors Colleen Hoover and Andy Weir? Not everyone has such success, but plenty of writers have found an audience online with platforms, like Amazon Kindle Publishing and Barnes & Noble Press, that allow authors to freely upload their books and sell them. While you may not get as much exposure by skipping traditional publishing methods and releasing your book yourself, you do retain more control over your work and royalties, which can be up to 70 percent of the sale price. If you’re inspired, here’s a basic overview of the process.

Prepare Your Manuscript

You don’t need special software to write a book — pretty much any modern word-processing program will do — although some people find apps for organizing plots and characters useful. However, your text should be as mistake-free as possible, so take full advantage of any and all proofing tools you have. Apple’s Pages, Google Docs, Microsoft Word, Zoho Writer and several other programs include spelling and grammar aids in their desktop editions; options may be more limited on mobile devices.

Some programs have add-ons that use artificial intelligence to analyze and suggest improvements to your writing; Zoho’s free Zia assistant and Microsoft’s new $30-a-month Copilot tool for its Office suite are two examples. Third-party A.I.-powered apps like Grammarly and ProWritingAid have free basic editions with the option to level up for additional help for $10 to $12 a month.

Grammarly is among the programs that use artificial intelligence to analyze and make suggestions for improving your writing.

If you’d rather have a human advising you (and you have the budget for it), hiring a professional editor can also help improve your book.

Design Your Book Cover

Even with a snappy title, a book cover with plain text on a plain background will probably get lost in a busy e-bookstore. Get readers to notice your work among the rows of competing books before they can even judge it.

Check your word-processing software to see if it includes book-cover templates. Design sites like Canva or Snappa also offer free or inexpensive options. Browsing design sites or store shelves to see which covers stand out can give you ideas.

If you go the D.I.Y. route, keep a few things in mind. First, do not use someone else’s copyrighted photos, illustrations, or graphics without permission. If you use your own images, remember that e-book covers are tiny in online stores — so make the cover legible. The file size requirements will vary based on the e-book publisher(s) you choose to distribute your book, so keep the design flexible enough that you can adjust it as needed.

As with hiring an editor, hiring a graphic designer to create a cover is an option.

Pick a Publisher

When you have your text and art finished, choose an e-book publishing platform. Unless you agree to an exclusive deal with one publisher, you can upload your book to multiple e-bookstores, but programs like Amazon’s KDP Select require 90 days of Kindle-only distribution in exchange for special promotions.

E-book publisher and bookstore sites include Amazon’s Kindle Direct Publishing, Apple Books for Authors, Barnes & Noble Press, the Books Partner Center for Google Play Books, and Rakuten’s Kobo Writing Life. (Many also can create printed books — but for a price.)

The New York Times



Apple Plays It Safe on AI despite Wall Street Pressure

Apple CEO Tim Cook speaks during the Apple Worldwide Developers Conference. JUSTIN SULLIVAN / GETTY IMAGES NORTH AMERICA/AFP
Apple CEO Tim Cook speaks during the Apple Worldwide Developers Conference. JUSTIN SULLIVAN / GETTY IMAGES NORTH AMERICA/AFP
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Apple Plays It Safe on AI despite Wall Street Pressure

Apple CEO Tim Cook speaks during the Apple Worldwide Developers Conference. JUSTIN SULLIVAN / GETTY IMAGES NORTH AMERICA/AFP
Apple CEO Tim Cook speaks during the Apple Worldwide Developers Conference. JUSTIN SULLIVAN / GETTY IMAGES NORTH AMERICA/AFP

Apple on Monday remained on its cautious path to embracing generative AI even as rivals race ahead with the technology and Wall Street expresses doubts over its strategy.

The pressure was on Apple not to disappoint at its annual Worldwide Developers Conference (WWDC) a year after the iPhone juggernaut made a promise it failed to keep -- to improve its Siri voice assistant with generative AI, said AFP.

The annual WWDC is addressed to developers who build apps and tools to run on the company's products.

Despite last year's disappointment, Apple insisted on Monday it was still very much in the AI race, announcing incremental updates to its Apple Intelligence software, including the ability for app makers to directly access a device's AI capabilities.

This would allow users to engage with apps using generative AI while offline, letting them interact ChatGPT-style with a hiking app, for example, while in remote areas without a connection.

Apple CEO Tim Cook briefly mentioned that Siri's AI makeover was still under development and "needed more time to meet our high quality bar," which includes Apple's standards on privacy and data security.

"We are making progress, and we look forward to getting these features into customers' hands," he added.

For Gadjo Sevilla, senior analyst for Emarketer, "the delays to Apple's in-house AI efforts will continue to draw scrutiny."

"Especially since rivals like Google and Samsung are moving ahead by introducing new on-device AI capabilities, or partnering with AI startups like Perplexity (in Samsung's case) to provide users with AI features," he added.

The biggest announcement at the event was the renaming of Apple's operating systems so that releases better match their release year.

The next operating system will be iOS 26 and will be available across all of Apple's devices -- including the Mac, Watch and Vision Pro headset -- in the fall, in time for the likely release of the next iPhone 17.

Today, Apple's operating systems have vastly different nomenclatures across devices, including the current iOS 18 for the iPhone or macOS 15 for Mac computers.

Apple also announced that the new operating system will be the first major iOS redesign since 2013, calling the new look "Liquid Glass."

Wall Street divided

The relationship between Apple and app-making developers has been strained in recent years, with developers chafing at the iPhone maker's high fees for getting access to the App Store.

A marathon lawsuit by Fortnite maker Epic Games ended with Apple being ordered to allow outside payment systems to be used in the US App Store.

Adding to doubts about Apple's direction is the fact that the legendary designer behind the iPhone, Jony Ive, has joined with ChatGPT maker OpenAI to create a potential rival device for engaging with AI.

Apple also has to deal with tariffs imposed by US President Donald Trump in his trade war with China, a key market for sales growth and the place where most iPhones are manufactured.

Trump has also threatened to hit Apple with tariffs if iPhone production wasn't moved to the US, a change which analysts say would be impossible given the costs and capabilities required.

Wall Street analysts remain divided on Apple's prospects, with the stock down about 17 percent since the start of the year, wiping over $600 billion from its market value and far outshone by its Big Tech rivals.

While some analysts remain optimistic about Apple's long-term AI monetization potential, others worry the company's cautious approach may prove costly in the longer term.

WWDC "was void of any major Apple Intelligence progress as Cupertino is playing it safe and close to the vest after the missteps last year," said Dan Ives of Wedbush Securities.

"We have a high level of confidence Apple can get this right, but they have a tight window to figure this out," he added.