Apple France Workers Call Strike Ahead of iPhone 15 Launch

An Apple Logo banner hangs from the facade of an Apple store near The Opera Garnier in Paris on July 1, 2010, ahead of its opening in the French capital. (AFP)
An Apple Logo banner hangs from the facade of an Apple store near The Opera Garnier in Paris on July 1, 2010, ahead of its opening in the French capital. (AFP)
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Apple France Workers Call Strike Ahead of iPhone 15 Launch

An Apple Logo banner hangs from the facade of an Apple store near The Opera Garnier in Paris on July 1, 2010, ahead of its opening in the French capital. (AFP)
An Apple Logo banner hangs from the facade of an Apple store near The Opera Garnier in Paris on July 1, 2010, ahead of its opening in the French capital. (AFP)

Unions at Apple's stores in France have called for a strike on Friday and Saturday, when the iPhone 15 is due to be launched, demanding better pay and working conditions.

Apple unions including CGT, Unsa, CFDT and Cidre-CFTC have asked for a 7% wage increase to compensate for inflation, and an end to a months-long hiring freeze. Management did not want to offer more than a 4.5% hike, union officials said.

Apple France did not return a request for comment.

"Management having decided to ignore our perfectly legitimate demands and concerns, the four unions of Apple Retail France ...call for a strike on Sept. 22 and 23," CGT Apple Retail said in a statement on social media platform X, formerly Twitter, on Wednesday.

It added that representatives of Apple France's corporate division and Apple's Barcelona team in Spain also called for a strike.

The unions called for workers to demonstrate on Friday morning at Opera Garnier, next to Apple's flagship Paris store.

A CGT Apple Retail union official said the call for a strike had been sent to Apple's 20 French stores. Apple has nine stores in the Paris region, including three in central Paris, and two in Lyon. Other cities with Apple stores include Marseille, Lille and Strasbourg.

"On Tuesday we had a teleconference meeting with Apple's European bosses. They basically said 'you are doing pretty well, do not complain,'" the CGT official said.

Last week, Apple was rocked by a French government decision to suspend sales of iPhone 12 handsets after tests which it said found breaches of radiation exposure limits.

On Friday, Apple pledged to update software on iPhone 12s in France to settle the dispute, but concerns in other European countries signaled it may have to take also similar action elsewhere.



Google, Volkswagen Partner on Smartphone AI Assistant

People walk next to a Google logo during a trade fair in Hannover Messe, in Hanover, Germany, April 22, 2024. (Reuters)
People walk next to a Google logo during a trade fair in Hannover Messe, in Hanover, Germany, April 22, 2024. (Reuters)
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Google, Volkswagen Partner on Smartphone AI Assistant

People walk next to a Google logo during a trade fair in Hannover Messe, in Hanover, Germany, April 22, 2024. (Reuters)
People walk next to a Google logo during a trade fair in Hannover Messe, in Hanover, Germany, April 22, 2024. (Reuters)

Alphabet’s Google is providing key capabilities for an artificial intelligence assistant for Volkswagen drivers in a smartphone app, part of Google's strategy to win business by offering tools to build enterprise AI applications.

Consumers can ask Volkswagen's in-app assistant questions like "How do I change a flat tire?" or point their phone cameras at vehicle dashboards to receive relevant information.

The AI assistant draws on Google's Gemini large language models, programs that can understand and generate predictive responses to human language, and cloud computing capacity. The VW tool was designed by adding data such as Volkswagen owner’s manuals and YouTube videos on vehicle maintenance to Gemini.

Google Cloud CEO Thomas Kurian told Reuters that the product required overcoming technical hurdles to multimodality, the ability to process different data types such as text, images and videos.

"The problem looks superficially simple, but it’s technically very complex," Kurian said. "Most people think what we built is a speech-to-text translation system that then looks up a manual. Absolutely not."

The AI assistant is free and available to about 120,000 owners of Volkswagen’s Atlas and Atlas Cross Sport models. It will roll out by early next year to other cars from model year 2020 and later.

Corporate adoption of generative AI could alter the lucrative cloud computing market, where Google places third in terms of market share behind Amazon and Microsoft . Most companies are still searching for applications that users will find practical.

Cloud computing is a growing business segment for Google, accounting for $33 billion of the firm's $307 billion in overall revenue in 2023.

AI solutions have driven billions in revenue this year, the company has said, though it declined to disclose more precise figures.

Volkswagen declined to give details about usage for its AI assistant so far.