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Google Discussed Dropping Broadcom as AI Chips Supplier

A smartphone with a displayed Broadcom logo is placed on a computer motherboard in this illustration taken March 6, 2023. REUTERS/Dado Ruvic/Illustration/File Photo
A smartphone with a displayed Broadcom logo is placed on a computer motherboard in this illustration taken March 6, 2023. REUTERS/Dado Ruvic/Illustration/File Photo
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Google Discussed Dropping Broadcom as AI Chips Supplier

A smartphone with a displayed Broadcom logo is placed on a computer motherboard in this illustration taken March 6, 2023. REUTERS/Dado Ruvic/Illustration/File Photo
A smartphone with a displayed Broadcom logo is placed on a computer motherboard in this illustration taken March 6, 2023. REUTERS/Dado Ruvic/Illustration/File Photo

Alphabet-owned Google has discussed dropping Broadcom as a supplier of artificial intelligence (AI) chips as early as 2027, The Information reported on Thursday, sending Broadcom shares down 5% in premarket trading.
If that happens, Google will design the chips - known as tensor processing units - in-house, the report said, adding that executives set a goal earlier this year to ditch Broadcom following a standoff between the companies over the price Broadcom was charging for the chips, Reuters said.
Broadcom CEO Hock Tan recently said that generative AI could account for more than 25% of the company's semiconductor revenue next year.
Google has intensified investments in generative AI this year as it plays catch-up after Microsoft-backed OpenAI's launch of ChatGPT last year took the tech world by storm.
The Information also said that Google has been working since last year to replace Broadcom with chipmaker Marvell Technology for an advanced chip internally code-named Granite Redux.
Google, Broadcom and Marvell didn't immediately respond to a Reuters request for comment.

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Mozilla Hit with Privacy Complaint Over Firefox User Tracking

FILE PHOTO: The Firefox logo is seen at a Mozilla stand during the Mobile World Congress in Barcelona, February 28, 2013. REUTERS/Albert Gea/File Photo
FILE PHOTO: The Firefox logo is seen at a Mozilla stand during the Mobile World Congress in Barcelona, February 28, 2013. REUTERS/Albert Gea/File Photo
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Mozilla Hit with Privacy Complaint Over Firefox User Tracking

FILE PHOTO: The Firefox logo is seen at a Mozilla stand during the Mobile World Congress in Barcelona, February 28, 2013. REUTERS/Albert Gea/File Photo
FILE PHOTO: The Firefox logo is seen at a Mozilla stand during the Mobile World Congress in Barcelona, February 28, 2013. REUTERS/Albert Gea/File Photo

Vienna-based advocacy group NOYB on Wednesday said it has filed a complaint with the Austrian data protection authority against Mozilla accusing the Firefox browser maker of tracking user behavior on websites without consent.
NOYB (None Of Your Business), the digital rights group founded by privacy activist Max Schrems, said Mozilla has enabled a so-called “privacy preserving attribution” feature that turned the browser into a tracking tool for websites without directly telling its users, Reuters reported.
Mozilla had defended the feature, saying it wanted to help websites understand how their ads perform without collecting data about individual people. By offering what it called a non-invasive alternative to cross-site tracking, it hoped to significantly reduce collecting individual information.
While this may be less invasive than unlimited tracking, it still interferes with user rights under the EU’s privacy laws, NOYB said, adding that Firefox has turned on the feature by default.
“It’s a shame that an organization like Mozilla believes that users are too dumb to say yes or no,” said Felix Mikolasch, data protection lawyer at NOYB. “Users should be able to make a choice and the feature should have been turned off by default.”
Open-source Firefox was once a top browser choice among users due to its privacy features but now lags market leader Google’s Chrome, Apple’s Safari and Microsoft’s Edge with a low single-digit market share.
NOYB wants Mozilla to inform users about its data processing activities, switch to an opt-in system and delete all unlawfully processed data of millions of affected users.
NOYB, which in June filed a complaint against Alphabet for allegedly tracking users of its Chrome browser, had also filed hundreds of complaints against big tech companies, some leading to big fines.