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Google Discussed Dropping Broadcom as AI Chips Supplier

A smartphone with a displayed Broadcom logo is placed on a computer motherboard in this illustration taken March 6, 2023. REUTERS/Dado Ruvic/Illustration/File Photo
A smartphone with a displayed Broadcom logo is placed on a computer motherboard in this illustration taken March 6, 2023. REUTERS/Dado Ruvic/Illustration/File Photo
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Google Discussed Dropping Broadcom as AI Chips Supplier

A smartphone with a displayed Broadcom logo is placed on a computer motherboard in this illustration taken March 6, 2023. REUTERS/Dado Ruvic/Illustration/File Photo
A smartphone with a displayed Broadcom logo is placed on a computer motherboard in this illustration taken March 6, 2023. REUTERS/Dado Ruvic/Illustration/File Photo

Alphabet-owned Google has discussed dropping Broadcom as a supplier of artificial intelligence (AI) chips as early as 2027, The Information reported on Thursday, sending Broadcom shares down 5% in premarket trading.
If that happens, Google will design the chips - known as tensor processing units - in-house, the report said, adding that executives set a goal earlier this year to ditch Broadcom following a standoff between the companies over the price Broadcom was charging for the chips, Reuters said.
Broadcom CEO Hock Tan recently said that generative AI could account for more than 25% of the company's semiconductor revenue next year.
Google has intensified investments in generative AI this year as it plays catch-up after Microsoft-backed OpenAI's launch of ChatGPT last year took the tech world by storm.
The Information also said that Google has been working since last year to replace Broadcom with chipmaker Marvell Technology for an advanced chip internally code-named Granite Redux.
Google, Broadcom and Marvell didn't immediately respond to a Reuters request for comment.

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Japan's Nintendo Fans Test Switch 2 ahead of Launch amid Tariff Worries

An attendee plays Mario Kart World by Nintendo Switch 2 during the Nintendo Switch 2 Experience at the ExCeL London international exhibition and convention center in London, Britain, April 11, 2025. REUTERS/Isabel Infantes
An attendee plays Mario Kart World by Nintendo Switch 2 during the Nintendo Switch 2 Experience at the ExCeL London international exhibition and convention center in London, Britain, April 11, 2025. REUTERS/Isabel Infantes
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Japan's Nintendo Fans Test Switch 2 ahead of Launch amid Tariff Worries

An attendee plays Mario Kart World by Nintendo Switch 2 during the Nintendo Switch 2 Experience at the ExCeL London international exhibition and convention center in London, Britain, April 11, 2025. REUTERS/Isabel Infantes
An attendee plays Mario Kart World by Nintendo Switch 2 during the Nintendo Switch 2 Experience at the ExCeL London international exhibition and convention center in London, Britain, April 11, 2025. REUTERS/Isabel Infantes

Nintendo fans were given a chance to try out the company's new Switch 2 gaming device at an event near Tokyo on Saturday, ahead of a release that some worry could be overshadowed by tariffs driving up prices.
"Since Mr. Trump became president tariffs have gone up so I am concerned about a price hike not just for the game console but for accessories too," said Hidenori Tanaka, 55, a real estate company employee, who attended the event.
Consumers around the world could face higher prices for electronic devices as tariffs imposed by the US President Donald Trump's administration on trading partners including China raise costs for companies operating global supply chains. While Trump has rolled back some tariffs, the threat of a damaging trade war still looms, Reuters said.
Gamers at the pre-launch event began lining up outside the Makuhari Messe convention center near Tokyo from mid-morning to play Mario Kart World, Donkey Kong Bonanza, and other titles on the Switch 2.
Despite the possibility of higher prices, there are early indicators of robust consumer demand for the successor to the Switch, which has sold more than 150 million units since 2017 and transformed Nintendo's fortunes.
The Kyoto-based gaming company said on Wednesday it had received 2.2 million applications in the lottery for Switch 2 in Japan and could not fulfil all the demand.
"Honestly, I didn't think I had a shot. Everyone on social media was saying they missed out, so I figured I would too," said Hyuma Hashiguchi, 28, who won the lottery to be among the first to buy the Switch 2.
Nintendo is holding hands-on events around the world including in New York, Berlin and Hong Kong.
The Switch 2 will sell for 49,980 yen ($350) for a Japanese-language-only version. In the United States, Nintendo initially paused pre-orders due to tariff concerns but later said it would maintain pricing at $449.99.