Huawei Disappoints Viewers by not Discussing Mate 60 Phones at Product Launch

Richard Yu, CEO of Huawei Consumer Business Group, is seen on a screen during the livestreaming of a Huawei launch event at a Huawei flagship store in Beijing, China September 25, 2023. REUTERS/Florence Lo
Richard Yu, CEO of Huawei Consumer Business Group, is seen on a screen during the livestreaming of a Huawei launch event at a Huawei flagship store in Beijing, China September 25, 2023. REUTERS/Florence Lo
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Huawei Disappoints Viewers by not Discussing Mate 60 Phones at Product Launch

Richard Yu, CEO of Huawei Consumer Business Group, is seen on a screen during the livestreaming of a Huawei launch event at a Huawei flagship store in Beijing, China September 25, 2023. REUTERS/Florence Lo
Richard Yu, CEO of Huawei Consumer Business Group, is seen on a screen during the livestreaming of a Huawei launch event at a Huawei flagship store in Beijing, China September 25, 2023. REUTERS/Florence Lo

Huawei Technologies on Monday showcased a series of new products from a gold smartwatch to a smart car but disappointed viewers by not revealing more details about its new Mate 60 smartphone series, prompting an outpouring of complaints online.

The event, held in a stadium and watched by millions online, was expected to see Huawei break its silence on the smartphone, which has been hailed by Chinese state media as a sign the firm had overcome US sanctions that since 2019 has cut its access to advanced chipmaking tools and crippled its smartphone unit, Reuters reported.

The smartphone was launched without any fanfare last month during US Commerce Secretary Gina Raimondo's visit to China. Some users and analysts who bought the Mate 60 Pro say it uses a Chinese-made chip and is capable of 5G speeds.

Huawei has so far not commented on the full capabilities of the Mate 60 series, which is seen as its first major effort since the sanctions to challenge Apple's dominance in the smartphone market.

Yu Chengdong, CEO of Huawei's consumer business group, however, did nod to the smartphone in his opening remarks when he gave a "special thanks to the whole nation for their tremendous support, especially since the (Mate 60 Pro) Pioneer Program was launched".

As Yu spoke, members of the audience chanted "far, far ahead" - a phrase that has gone viral on Chinese social media since the Mate 60 Pro's launch as a take on Huawei's competitiveness.

"Our products have been well-received and trusted by everyone after hitting the market. We are working overtime urgently to manufacture more so that more people can buy our products," Yu said.

But as the two hour-long event progressed, commentators on the livestream began asking when Yu would talk about Mate 60 as he presented a series of new products ranging from a tablet product to a ultra, high-end brand called 'Ultimate Design'.

By Monday afternoon, after the event ended, the topic "Huawei's press conference did not mention smartphones" began trending on the Weibo social media platform and was among the top ten most read hashtags with more than 8 million views.

"Why didn't they talk about it? Everyone watched it because of the smartphone," one Weibo user Maniler said.

The event ended with a group of people on stage waving Mate 60 smartphones with flashlights switched on, as they sang "Glorious Years", a Cantopop hit by Hong Kong rock band Beyond whose lyrics speak to the struggles Nelson Mandela faced in South Africa.

Another Weibo user said such an ending, combined with the lack of discussion of the smartphone, left him baffled.

"What kind of move is this?" he said.

Huawei did not immediately respond to a request for comment on its decision to not discuss the Mate 60 Pro during the event and on the social media reaction.



Huawei Launches Pura 80 Smartphone Series in Next Step of China Comeback 

The Huawei logo is seen in this illustration taken on January 29, 2025. (Reuters)
The Huawei logo is seen in this illustration taken on January 29, 2025. (Reuters)
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Huawei Launches Pura 80 Smartphone Series in Next Step of China Comeback 

The Huawei logo is seen in this illustration taken on January 29, 2025. (Reuters)
The Huawei logo is seen in this illustration taken on January 29, 2025. (Reuters)

Chinese tech giant Huawei launched its Pura 80 smartphone series on Wednesday, as the company seeks to cement its comeback in China's premium smartphone market following years of US sanctions.

Huawei's latest flagship launch demonstrates the Chinese tech giant's continued efforts to reclaim the top spot in its home market despite ongoing US sanctions. Each new phone release is closely watched as a barometer of the company's technological capabilities and market resilience following years of restrictions that severely impacted its smartphone business.

Huawei's resurgence has intensified pressure on Apple, which has seen its market share in China steadily decline and has increasingly relied on price discounts to stimulate sales.

Huawei unveiled the Pura 80 series through a livestream event, with consumer business unit head Yu Chengdong focusing heavily on camera capabilities and AI features while staying silent about the chips powering the devices.

The series includes four models: Pura 80, Pura 80 Pro, Pura 80 Pro+, and Pura 80 Ultra. Pricing starts at 6,499 yuan ($905) for the Pro series launching June 14, with the Pro+ also launching June 14 at 7,999 yuan and the Ultra at 9,999 yuan on June 26. The base model launches in July.

The cameras use XMAGE technology and feature ultra-wide-angle and macro telephoto lenses with embedded AI that can identify objects and provide information like tourist guides.

Huawei phone launches generate significant interest as many view them as the company defying US sanctions.

On Chinese microblogging platform Weibo, three of the top ten trending topics on Wednesday were Pura 80-related. User reactions were mixed, with many praising the camera capabilities and sleek design, while others complained the prices were too high and not worth the cost.