Meta Starts Rolling Out Generative Ai Tools for All Advertisers

The logo of Meta Platforms' business group is seen in Brussels, Belgium December 6, 2022. (Reuters)
The logo of Meta Platforms' business group is seen in Brussels, Belgium December 6, 2022. (Reuters)
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Meta Starts Rolling Out Generative Ai Tools for All Advertisers

The logo of Meta Platforms' business group is seen in Brussels, Belgium December 6, 2022. (Reuters)
The logo of Meta Platforms' business group is seen in Brussels, Belgium December 6, 2022. (Reuters)

Social media giant Meta Platforms said on Wednesday that it has started rolling out generative artificial intelligence (AI) tools that can create content like image backgrounds and variations of written text for all advertisers.

The company started testing these tools in May, giving access to a select group of advertisers in a "testing playground". The tools will be available in Meta's Ads Manager and their rollout will be completed next year.

The rollout marks the Facebook and Instagram owner's first foray into bundling generative AI technology into its products for mining vast stores of past data to generate new content like prose, art and software code.

Last week, the company said businesses will soon be able to use AI for business messaging on Messenger and WhatsApp to engage with customers.

Meta's portfolio of AI products includes its language model "Llama 2" and an AI chatbot called Meta AI that can generate text responses and photo-realistic images.



OpenAI Finds More Chinese Groups Using ChatGPT for Malicious Purposes

FILE PHOTO: OpenAI logo is seen in this illustration taken February 8, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: OpenAI logo is seen in this illustration taken February 8, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
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OpenAI Finds More Chinese Groups Using ChatGPT for Malicious Purposes

FILE PHOTO: OpenAI logo is seen in this illustration taken February 8, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: OpenAI logo is seen in this illustration taken February 8, 2025. REUTERS/Dado Ruvic/Illustration/File Photo

OpenAI is seeing an increasing number of Chinese groups using its artificial intelligence technology for covert operations, which the ChatGPT maker described in a report released Thursday.

While the scope and tactics employed by these groups have expanded, the operations detected were generally small in scale and targeted limited audiences, the San Francisco-based startup said, according to Reuters.

Since ChatGPT burst onto the scene in late 2022, there have been concerns about the potential consequences of generative AI technology, which can quickly and easily produce human-like text, imagery and audio.

OpenAI regularly releases reports on malicious activity it detects on its platform, such as creating and debugging malware, or generating fake content for websites and social media platforms.

In one example, OpenAI banned ChatGPT accounts that generated social media posts on political and geopolitical topics relevant to China, including criticism of a Taiwan-centric video game, false accusations against a Pakistani activist, and content related to the closure of USAID.

Some content also criticized US President Donald Trump's sweeping tariffs, generating X posts, such as "Tariffs make imported goods outrageously expensive, yet the government splurges on overseas aid. Who's supposed to keep eating?".

In another example, China-linked threat actors used AI to support various phases of their cyber operations, including open-source research, script modification, troubleshooting system configurations, and development of tools for password brute forcing and social media automation.

A third example OpenAI found was a China-origin influence operation that generated polarized social media content supporting both sides of divisive topics within US political discourse, including text and AI-generated profile images.

China's foreign ministry did not immediately respond to a Reuters request for comment on OpenAI's findings.

OpenAI has cemented its position as one of the world's most valuable private companies after announcing a $40 billion funding round valuing the company at $300 billion.