European Consumers Challenge Meta Paid Service as Privacy 'Smokescreen'

Meta has reaped rich financial rewards by selling its users' data to advertisers, but its model has pit it against EU regulators. Kirill KUDRYAVTSEV / AFP/File
Meta has reaped rich financial rewards by selling its users' data to advertisers, but its model has pit it against EU regulators. Kirill KUDRYAVTSEV / AFP/File
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European Consumers Challenge Meta Paid Service as Privacy 'Smokescreen'

Meta has reaped rich financial rewards by selling its users' data to advertisers, but its model has pit it against EU regulators. Kirill KUDRYAVTSEV / AFP/File
Meta has reaped rich financial rewards by selling its users' data to advertisers, but its model has pit it against EU regulators. Kirill KUDRYAVTSEV / AFP/File

Consumer groups from eight EU countries lodged complaints on Thursday against Meta, accusing the US company of illegally processing user data and using its "pay or consent" system as a "smokescreen" for privacy breaches.
Meta has reaped rich financial rewards by selling Facebook and Instagram user data to advertisers, but its business model has pit the US-based firm against EU regulators over data privacy, AFP said.
In November, Meta launched a "pay or consent" system allowing users to withhold use of their data for ad targeting in exchange for a monthly fee -- a model already facing two challenges from privacy and consumer advocates.
Announcing the latest action, the European Consumer Organization (BEUC) called the system "a smokescreen to obscure the real problem of massive, illegal data processing of users which goes on regardless of what users choose."
Eight consumer groups in the Czech Republic, Denmark, France, Greece, the Netherlands, Norway, Slovenia and Spain are filing complaints with their local data protection authorities, the Brussels-based umbrella body said in a statement.
The groups argue that Meta is still violating the European Union's mammoth general data protection regulation, which has been at the root of EU court cases against the online giant.
"It's time for data protection authorities to stop Meta's unfair data processing and its infringing of people's fundamental rights," said Ursula Pachl, BEUC deputy director general.
BEUC in a report said that Meta is violating the EU data law's principles that demand transparency as well as limiting how much user data it processes and what it is used for.
"Meta seems to be of the opinion that in order for the company to earn money with advertising, it is justified to collect any imaginable data on consumers' activities, location, personalities, behavior, attitudes and emotions," the report said.
"In reality, the massive exploitation of the private lives of hundreds of millions of European consumers for commercial gain fails to respect various fundamental principles of the GDPR."
Flurry of complaints
The Silicon Valley company allows users of Instagram and Facebook in Europe to pay between 10 and 13 euros (around $11 and $14) a month to opt out of data sharing.
Under the GDPR law, consent must be freely given but BEUC argues that its model coerces consumers into accepting Meta's processing of their personal data.
"The company also fails to show that the fee it imposes on consumers who do not consent is indeed necessary, which is a requirement stipulated by" an EU top court.
"Under these circumstances, the choice about how consumers want their data to be processed becomes meaningless and is therefore not free," the report said.
The challenges are the latest in a cat-and-mouse game between the EU and Meta.
The EU's data watchdog, the EDPB, in December told Meta it could not use the personal data of users for targeted ads without their explicit consent.
The EDPB is due to decide in the next few weeks whether a fee system like Meta's violates the bloc's data privacy laws.
Thursday's complaint is the third against Meta's "pay or consent" scheme.
BEUC in November said together with 19 of its members that they had launched a joint complaint with Europe's network of consumer protection authorities against the system.
Before that, the privacy group NOYB, which has won countless victories against Meta and others, filed a complaint.



Huawei Launches Pura 80 Smartphone Series in Next Step of China Comeback 

The Huawei logo is seen in this illustration taken on January 29, 2025. (Reuters)
The Huawei logo is seen in this illustration taken on January 29, 2025. (Reuters)
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Huawei Launches Pura 80 Smartphone Series in Next Step of China Comeback 

The Huawei logo is seen in this illustration taken on January 29, 2025. (Reuters)
The Huawei logo is seen in this illustration taken on January 29, 2025. (Reuters)

Chinese tech giant Huawei launched its Pura 80 smartphone series on Wednesday, as the company seeks to cement its comeback in China's premium smartphone market following years of US sanctions.

Huawei's latest flagship launch demonstrates the Chinese tech giant's continued efforts to reclaim the top spot in its home market despite ongoing US sanctions. Each new phone release is closely watched as a barometer of the company's technological capabilities and market resilience following years of restrictions that severely impacted its smartphone business.

Huawei's resurgence has intensified pressure on Apple, which has seen its market share in China steadily decline and has increasingly relied on price discounts to stimulate sales.

Huawei unveiled the Pura 80 series through a livestream event, with consumer business unit head Yu Chengdong focusing heavily on camera capabilities and AI features while staying silent about the chips powering the devices.

The series includes four models: Pura 80, Pura 80 Pro, Pura 80 Pro+, and Pura 80 Ultra. Pricing starts at 6,499 yuan ($905) for the Pro series launching June 14, with the Pro+ also launching June 14 at 7,999 yuan and the Ultra at 9,999 yuan on June 26. The base model launches in July.

The cameras use XMAGE technology and feature ultra-wide-angle and macro telephoto lenses with embedded AI that can identify objects and provide information like tourist guides.

Huawei phone launches generate significant interest as many view them as the company defying US sanctions.

On Chinese microblogging platform Weibo, three of the top ten trending topics on Wednesday were Pura 80-related. User reactions were mixed, with many praising the camera capabilities and sleek design, while others complained the prices were too high and not worth the cost.