Intel Reveals Details of New AI Chip to Fight Nvidia Dominance

The Intel logo is displayed on computer screens at SIGGRAPH 2017 in Los Angeles, California, US July 31, 2017. (Reuters)
The Intel logo is displayed on computer screens at SIGGRAPH 2017 in Los Angeles, California, US July 31, 2017. (Reuters)
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Intel Reveals Details of New AI Chip to Fight Nvidia Dominance

The Intel logo is displayed on computer screens at SIGGRAPH 2017 in Los Angeles, California, US July 31, 2017. (Reuters)
The Intel logo is displayed on computer screens at SIGGRAPH 2017 in Los Angeles, California, US July 31, 2017. (Reuters)

Intel detailed a new version of its artificial intelligence chip at its Vision event on Tuesday that takes aim at Nvidia's dominance in semiconductors that power AI.

Tech companies are hunting for an alternative source of the scarce chips that are needed for AI. Intel said that its new Gaudi 3 chip was capable of training a specific large language models 50% more quickly than Nvidia's prior generation H100 processor. It is also capable of computing generative AI responses, a process called inference, more quickly than the H100 chips for some of the models Intel tested.

"Our customers, first and foremost, are asking for choice in the industry," said Intel vice president, strategy and product management Jeni Barovian. "They are coming to us and they are expecting that Intel, as a computing leader, will follow the wave of (generative AI) and deliver solutions that meet their needs. And they are looking for an open approach."

Intel and Advanced Micro Devices have struggled to produce a compelling bundle of chips and the software necessary to build AI applications that can become a viable alternative to Nvidia. Nvidia controlled roughly 83% of the data center chip market in 2023, with a majority of the remaining 17% share held by Google's custom tensor processing units (TPUs) that it does not sell directly.

Intel used Taiwan Semiconductor Manufacturing Co's 5nm process to build the chips. Gaudi 3 includes two main processor chips fused together, and is more than twice as fast as its predecessor. The chip is designed to be strung together with thousands of others and when done so can generate an enormous amount of computer power.

The Gaudi 3 chip will be available to server builders such as Supermicro and Hewlett Packard Enterprise in the second quarter of this year.

The next generation of Gaudi chips will be code named Falcon Shores.



AI Cloud Provider SMC Plans Global Rollout

People attend a media tour of Sustainable Metal Cloud's Sustainable AI Factory in Singapore July 25, 2024. REUTERS/Caroline Chia/File Photo Purchase Licensing Rights
People attend a media tour of Sustainable Metal Cloud's Sustainable AI Factory in Singapore July 25, 2024. REUTERS/Caroline Chia/File Photo Purchase Licensing Rights
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AI Cloud Provider SMC Plans Global Rollout

People attend a media tour of Sustainable Metal Cloud's Sustainable AI Factory in Singapore July 25, 2024. REUTERS/Caroline Chia/File Photo Purchase Licensing Rights
People attend a media tour of Sustainable Metal Cloud's Sustainable AI Factory in Singapore July 25, 2024. REUTERS/Caroline Chia/File Photo Purchase Licensing Rights

Singapore-headquartered AI cloud provider Sustainable Metal Cloud (SMC) is planning to expand globally as its sees fast-growing demand for its energy saving technology, its CEO said on Thursday.

"Due to client demand, we’re looking to expand in EMEA (Europe Middle East and Africa) and North America," CEO and co-founder Tim Rosenfield said, Reuters reported.

The startup, a partner of AI chip giant Nvidia, already operates what it calls "sustainable AI factories" in Australia and Singapore and is set to launch in India and Thailand.

Its clients in Singapore, where it operates over 1,200 of Nvidia's high-end H100 AI chips, include Facebook owner Meta who uses SMC's cloud to run its Llama 2 AI model.

While most data centres depend on air cooling technology, SMC uses immersion technology, submerging servers from Dell fitted with GPUs (graphics processing units) from Nvidia in a synthetic oil called polyalphaolefin to draw heat away faster.

The technology behind the approach reduces energy consumption by up to 50% compared to traditional air cooling, according to the CEO.

Demand for AI is expected to increase 10-fold compared with 2023, according to the International Energy Agency (IEA).

The electricity consumption of data centres globally is expected to top 1,000 terawatt-hours in 2026, roughly equivalent to Japan's total annual consumption, the IEA said in March.

SMC is currently raising $400 million in equity and $550 million in debt according to a source with direct knowledge of the matter.

The company declined to comment. The fundraising was first reported by Bloomberg.