Huawei Launches New Software Brand for Intelligent Driving

FILE PHOTO: The logo of the Huawei Technologies Co. Ltd. is seen outside its headquarters in Shenzhen, Guangdong province, April 17, 2012. REUTERS/Tyrone Siu/File Photo
FILE PHOTO: The logo of the Huawei Technologies Co. Ltd. is seen outside its headquarters in Shenzhen, Guangdong province, April 17, 2012. REUTERS/Tyrone Siu/File Photo
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Huawei Launches New Software Brand for Intelligent Driving

FILE PHOTO: The logo of the Huawei Technologies Co. Ltd. is seen outside its headquarters in Shenzhen, Guangdong province, April 17, 2012. REUTERS/Tyrone Siu/File Photo
FILE PHOTO: The logo of the Huawei Technologies Co. Ltd. is seen outside its headquarters in Shenzhen, Guangdong province, April 17, 2012. REUTERS/Tyrone Siu/File Photo

Chinese tech company Huawei unveiled on Wednesday a new software brand for intelligent driving, marking its latest push to become a major player in the electric vehicle industry.
The new brand Qiankun, symbolizing a combination of heaven and the Kunlun Mountains, plans to provide self-driving systems involving the driving chassis, audio and driver's seat, Jin Yuzhi, CEO of Huawei's Intelligent Automotive Solution (IAS) business unit, said during an event ahead of the Beijing auto show.
"2024 will be the first year for mass commercialization of smart driving and the cumulative number of cars on road equipped with the Huawei self-driving system will top 500,000 by the year-end," Reuters quoted Jin as saying.
He also expected within a year more than 10 car models adopting Huawei’s Qiankun system would hit the market.
The Shenzhen-based tech conglomerate launched its smart car unit in 2019 with the aim that it could become the equivalent of German automotive supplier Bosch of the intelligent EV era and supply software and components to partners.
Huawei said in November that the unit would be spun off into a new company which would receive the unit's core technologies and resources and take investment from partners such as automaker Changan Auto.
It has also unveiled seven EV models in partnership with Chinese automakers so far and they are selling well, Jin said.
They include three Aito brand models under partnership with Seres, the Luxeed S7 sedan co-developed with Chery , two models with Changan Auto-backed Avatr and one with Beijing Automotive Group (BAIC)-owned Arcfox.
On Tuesday, Huawei also unveiled the S9 sedan, the first model under the premium Stelato brand it launched with BAIC.
Its diversification into EVs comes amid an intensifying price war in the world's largest auto market, which is grappling with slowing sales momentum and deepening overcapacity concerns as more than 40 brands vie for consumer attention.
Earlier this month, Huawei-backed Aito offered discounts of up to 20,000 yuan ($2,760) on its new M7 SUVs until the end of April.



Morocco Bets on Video Game Industry to Provide Jobs and Diversify Economy

 Moroccan Minister of Youth, Culture and Communication Mehdi Ben Said speaks during the Morocco Gaming Expo in Rabat, Morocco, Wednesday July 2, 2025. (AP)
Moroccan Minister of Youth, Culture and Communication Mehdi Ben Said speaks during the Morocco Gaming Expo in Rabat, Morocco, Wednesday July 2, 2025. (AP)
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Morocco Bets on Video Game Industry to Provide Jobs and Diversify Economy

 Moroccan Minister of Youth, Culture and Communication Mehdi Ben Said speaks during the Morocco Gaming Expo in Rabat, Morocco, Wednesday July 2, 2025. (AP)
Moroccan Minister of Youth, Culture and Communication Mehdi Ben Said speaks during the Morocco Gaming Expo in Rabat, Morocco, Wednesday July 2, 2025. (AP)

Morocco is laying down foundations to build a homegrown gaming industry by establishing a developer hub in the capital, training coders and launching programs to draw tech-savvy youth into the sector.

State officials invited developers, students and tech companies from around the world to a gaming expo in Rabat this week, where guests tested new games, competed in e-sports tournaments and heard about new initiatives to bring the burgeoning industry to Morocco.

Attendees at the Morocco Gaming Expo battled through shooting games, explored immersive virtual reality worlds, tested educational platforms and mingled with mobile providers eager to stake their claim in the growing mobile gaming market.

The event, in its second year, is one of the few ways in which African countries are diversifying their economies and attracting new industries for their young workforces.

Morocco is positioning itself as one of Africa's first countries to roll out targeted strategies for the gaming industry. Mehdi Ben Said, Morocco's Minister of Youth, Culture and Communication, said the government aims to both attract international game companies to Morocco and incentivize Moroccan developers to create their own products.

With youth unemployment close to 30% and many young people eyeing opportunities abroad, the gaming industry could be a way to spark job growth and diversify opportunities, he said.

“The objective is not only to generate revenue, but also to empower youth,” Ben Said said. “We must offer real alternatives to our young people by opening up new career opportunities.”

With more than $200 billion in annual revenue and 3 billion players, the global market for video games is undergoing rapid growth. But even as smartphones have become ubiquitous in the Middle East and Africa, the industry has remained concentrated in East Asia, North America and Western Europe.

Driven primarily by game sales, Morocco’s industry currently generates over $500 million annually, according to state officials, who aim to double this revenue by 2030.

Morocco is launching training programs in game design, programming and virtual reality alongside an industrial park where startups can incubate new games. The initiative includes a $26-million investment to open “Rabat Gaming City,” featuring training, co-working spaces and full-scale production studios.

For students the industry offers a chance to turn a passion into a career, said Fadwa Bezzazi, coordinator of Universite Mohammed V's undergraduate club in computer science and virtual reality.

Students, who are already spending money on mobile or PC games, want to find ways to put what they're learning in the classroom into practice.

“I'm not going to say we're preparing them for the future, because that future is already here,” she said.