Video Game Maker Ubisoft Swings to Full-Year Operating Profit on Record Bookings

A view of the Ubisoft Entertainment logo on a panel during a news conference at the company's headquarters in Saint-Mande, near Paris, France, September 8, 2022. (Reuters)
A view of the Ubisoft Entertainment logo on a panel during a news conference at the company's headquarters in Saint-Mande, near Paris, France, September 8, 2022. (Reuters)
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Video Game Maker Ubisoft Swings to Full-Year Operating Profit on Record Bookings

A view of the Ubisoft Entertainment logo on a panel during a news conference at the company's headquarters in Saint-Mande, near Paris, France, September 8, 2022. (Reuters)
A view of the Ubisoft Entertainment logo on a panel during a news conference at the company's headquarters in Saint-Mande, near Paris, France, September 8, 2022. (Reuters)

French video games group Ubisoft swung to an operating profit for its full-year to end-March, it said on Wednesday, as record bookings helped it reverse a year earlier loss of 500 million euros, its biggest ever.

Ubisoft's full-year net bookings jumped 33.5% to 2.31 billion euros, on a non-IFRS operating income of 401.5 million euros ($435.35 million).

"Our full-year 2024 results confirm that Ubisoft is back on track on its profitable growth trajectory, with record annual and fourth quarter net bookings", CEO Yves Guillemot said in a statement.

During the year, the company reported strong growth in both the "Rainbow Six" and "Assassin's Creed" franchises as well as new releases, driving bookings up and compensating for the long-delayed "Skull & Bones" game.

"Skull & Bones", released in February, received poor review scores, among the lowest for any Ubisoft game and was not a big seller, Wedbush Securities analyst Michael Pachter told Reuters.

Skull & Bones got off to a "slightly slower start than expected", Ubisoft CFO Frederick Duguet said during a call with journalists, adding that it still had the second-best daily playtime for a Ubisoft game.

The firm hopes to boost the game's audience and keep players engaged for longer in the first half of its financial year beginning April 1.

To address concerns from Britain's antitrust regulator regarding Microsoft's acquisition of "Call of Duty" maker Activision Blizzard, the latter agreed to sell its streaming rights to Ubisoft.

Ubisoft started receiving payments from Microsoft in the first three months of the year, which have already exceeded the company's initial investment of between 50 million-100 million euros, Duguet said on the call.

For the quarter to come, the company expects net bookings of around 275 million euros.



Apple’s China Market Share Shrinks as Huawei Surges, Data Shows 

A woman walks past a logo of Apple Inc in Wuhan, Hubei province July 24, 2013. (Reuters)
A woman walks past a logo of Apple Inc in Wuhan, Hubei province July 24, 2013. (Reuters)
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Apple’s China Market Share Shrinks as Huawei Surges, Data Shows 

A woman walks past a logo of Apple Inc in Wuhan, Hubei province July 24, 2013. (Reuters)
A woman walks past a logo of Apple Inc in Wuhan, Hubei province July 24, 2013. (Reuters)

Apple's market share in China shrank by two percentage points in the second quarter of 2024, as the tech giant faced intensifying competition from rivals like Huawei, according to data from market research firm Canalys.

The decline underscores the difficulties the US tech giant faces in its third-largest market.

Huawei's smartphone shipments surged 41% year-on-year in the quarter, bolstered by the launch of its new Pura 70 series in April.

The Canalys data, while not providing specific shipment figures for Apple, showed that the company's market share in China dropped to 14% in the second quarter of 2024, a decrease from 16% in the same quarter of 2023.

As a result of this decline, Apple's ranking in the Chinese smartphone market fell from third to sixth place.

Overall, China's smartphone shipments rose by 10% in the quarter, Canalys said. Vivo was the top vendor with a share of 19%, followed by Oppo, Honor and Huawei with 16%, 15% and 15% respectively.

"Domestic manufacturers have demonstrated market leadership, occupying the top five positions in the mainland Chinese market for the first time in history," said Lucas Zhong, research analyst at Canalys.

"On the other hand, Apple faces growth pressure in the Chinese market and is actively focusing on optimizing channel management."

Huawei made a comeback to the high-end smartphone segment last August with the release of a device powered by a domestically-made chip, defying US sanctions that have cut off its access to the global chipset supply chain.

In an effort to boost sales, Apple has ramped up its discounting efforts this year to entice consumers. The US company launched an aggressive campaign in May, doubling the scale of an earlier promotion in February and offering price cuts of up to 2,300 yuan ($318.84) on select iPhone models.

Analysts expect Huawei's strong performance to continue throughout the year. Canadian research firm TechInsights projected earlier this year that Huawei's overall smartphone shipments in China will exceed 50 million units in 2024, with the Pura 70 series accounting for 10 million of those shipments.

That would make Huawei the No. 1 seller with a 19% market share, up from 12% in 2023, TechInsights has said.