Apple Slashes iPhone Prices in China Amid Fierce Huawei Competition

FILE PHOTO: People look at the new iPhone 15 Pro as Apple's new iPhone 15 officially goes on sale across China at an Apple store in Shanghai, China September 22, 2023. REUTERS/Aly Song/File Photo
FILE PHOTO: People look at the new iPhone 15 Pro as Apple's new iPhone 15 officially goes on sale across China at an Apple store in Shanghai, China September 22, 2023. REUTERS/Aly Song/File Photo
TT

Apple Slashes iPhone Prices in China Amid Fierce Huawei Competition

FILE PHOTO: People look at the new iPhone 15 Pro as Apple's new iPhone 15 officially goes on sale across China at an Apple store in Shanghai, China September 22, 2023. REUTERS/Aly Song/File Photo
FILE PHOTO: People look at the new iPhone 15 Pro as Apple's new iPhone 15 officially goes on sale across China at an Apple store in Shanghai, China September 22, 2023. REUTERS/Aly Song/File Photo

Apple has launched an aggressive discounting campaign on its official Tmall site in China, offering discounts of up to 2,300 yuan ($318) on select iPhone models.
The discounting comes as the US tech giant seeks to defend its position in the high-end smartphone market, where it faces increasing competition from local rivals such as Huawei .
Running from May 20 to May 28, it is more substantial than the one Apple offered in February.
While the highest discount in the February campaign was 1,150 yuan, this time discounts are up to 2,300 yuan. The steepest discount applies to the 1TB iPhone 15 Pro Max model, while other models also see significant price cuts.
For instance, the 128 GB version of the base iPhone 15 model has a discount of 1,400 yuan, according to Reuters' checks on Monday.
The increased competitive pressure on Apple comes after Huawei last month introduced its new series of high-end smartphones, the Pura 70, following the launch of the Mate 60 last August.
Apple's previous discounting effort in February appears to have helped the company mitigate a sales slowdown in China.
Apple's shipments in China increased by 12% in March, according to Reuters' calculations based on data from the China Academy of Information and Communications Technology (CAICT). This marks a significant improvement from the first two months of 2024, when the company experienced a 37% slump in sales.



SDAIA Utilizes AI Technology to Streamline Process of Pilgrims' Arrival at the Kingdom's Ports

SDAIA's current initiatives result from continuous support from His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister, and Chairman of the SDAIA Board of Directors. - SPA
SDAIA's current initiatives result from continuous support from His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister, and Chairman of the SDAIA Board of Directors. - SPA
TT

SDAIA Utilizes AI Technology to Streamline Process of Pilgrims' Arrival at the Kingdom's Ports

SDAIA's current initiatives result from continuous support from His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister, and Chairman of the SDAIA Board of Directors. - SPA
SDAIA's current initiatives result from continuous support from His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister, and Chairman of the SDAIA Board of Directors. - SPA

The Saudi Data & AI Authority (SDAIA) played a key role in streamlining the arrival process for pilgrims this year by employing data and artificial intelligence technologies and investing in enhancing the technical infrastructure at 14 air, sea, and land ports across the Kingdom.
SDAIA leveraged artificial intelligence to bolster its data analysis and anticipatory capabilities. It collaborated with government agencies to secure reliable communication circuits, both core and backups, guaranteeing uninterrupted service at the ports. To further ensure smooth operations, SDAIA assembled a dedicated national technical team for the Hajj season, SPA reported.
The SDAIA team offers services at many locations throughout the Hajj season, including King Abdulaziz International Airport, Jeddah Islamic Port, Taif Airport, Prince Mohammed bin Abdulaziz International Airport, the Empty Quarter, Batha, Salwa, Al-Raqqi, King Fahd Causeway, Halat Ammar, Neom Port, Jadidat Arar, Al-Haditha, and Al-Wadiah.
SDAIA's current initiatives result from continuous support from Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister, and Chairman of the SDAIA Board of Directors. The objective is to optimize the utilization of data and AI technologies, particularly for the benefit of pilgrims, aligning with the goals of Vision 2030.
SDAIA gave the Kingdom's border crossings, sorting centers, and security control centers a tech boost by providing new systems, services, and tools to improve efficiency.
For this year's Hajj, SDAIA set up a special tech support room to handle any problems faced by different organizations involved. It also equipped teams at all ports with mobile tech kits so they could quickly fix issues on the spot.
Furthermore, SDAIA made sure all the workstations and network equipment in the Hajj halls at the ports were up-to-date by performing preventive maintenance. It built and installed biometric scanners at the Kingdom's border crossings, and took care of setting up the devices, installing the approved software, and training Hajj personnel on how to use everything new.
SDAIA has been rolling out innovative tech solutions to improve the Hajj experience. It launched "Banan," a mobile device that uses biometric data to identify people on-site. This gadget is perfect for field workers managing large groups at different locations during Hajj.
SDAIA also developed Sawaher and Baseer platforms to help manage crowd sizes effectively at various Hajj sites. These platforms ensure each location does not get overcrowded, promoting a safer and smoother experience for pilgrims.
The authority has integrated many pilgrim services into the Tawakkalna app. Pilgrims can now manage everything from Manasik Gate procedures to displaying their pilgrim cards and entry permits for vehicles and personnel working on Hajj in collaboration with Public Security.