Google Invests 1 billion Euros in Finnish Data Center to Drive AI Growth

The Google logo is seen on the Google house at CES 2024, an annual consumer electronics trade show, in Las Vegas, Nevada, US, January 10, 2024. (Reuters)
The Google logo is seen on the Google house at CES 2024, an annual consumer electronics trade show, in Las Vegas, Nevada, US, January 10, 2024. (Reuters)
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Google Invests 1 billion Euros in Finnish Data Center to Drive AI Growth

The Google logo is seen on the Google house at CES 2024, an annual consumer electronics trade show, in Las Vegas, Nevada, US, January 10, 2024. (Reuters)
The Google logo is seen on the Google house at CES 2024, an annual consumer electronics trade show, in Las Vegas, Nevada, US, January 10, 2024. (Reuters)

Alphabet-owned Google will invest a further 1 billion euros ($1.1 billion) into the expansion of its data center campus in Finland to drive its artificial intelligence (AI) business growth in Europe, it said in a statement on Monday.

In recent years, many data centers have been located in the Nordic countries because of the region's cooler climate, tax breaks and abundant availability of renewable power.

Finland's Nordic neighbours Sweden and Norway have recently grown increasingly critical of hosting them, with some industry experts arguing the Nordic countries should use their renewable power for products such as green steel that could leave higher surplus value in the countries.

But Finland's wind power capacity has increased so rapidly in recent years, by 75% to 5,677 megawatts in 2022 alone, that on windy days prices have plummeted to negative, industry statistics showed, Reuters reported.

Therefore there is still renewable capacity available for data centers such as Google's, which acquires wind power in Finland under long term contracts.

Analysts believe data centers' power consumption is set to massively increase due to the rapid growth in AI usage, which Google, too, cited for one of the reasons behind its investment decision, alongside its Hamina data center in Finland already operating with 97% carbon-free energy.

"Heat coming out of our Finnish data center will be re-routed to the district heating network in nearby Hamina, covering local households, schools and public service buildings," Google said in the statement. It added that it aimed to achieve net zero emissions across all of its operations and value chain by 2030.

In addition to its Finnish investment, the search and cloud giant announced last month it would build new data centers in the Netherlands and Belgium.



Meta to Offer Less Personalized Ads in Europe to Appease Regulators

Meta to Offer Less Personalized Ads in Europe to Appease Regulators
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Meta to Offer Less Personalized Ads in Europe to Appease Regulators

Meta to Offer Less Personalized Ads in Europe to Appease Regulators

Meta Platforms plans to offer Instagram and Facebook users in Europe the option to receive "less personalized ads," the tech giant announced on Tuesday, in an effort to allay regulators' mounting concerns.

The Menlo Park, California-based company said it is implementing these changes in response to demands from EU regulators.

Over the coming weeks, people in the EU who use the company's social media platforms for free with ads, will be able to choose to see ads based on what Meta calls "context"- content that a user sees during a particular session on the platforms.

According to Reuters, these ads will also target users based on age, gender, and location, with some being unskippable for a few seconds.

Meta also plans to reduce the price of ad-free subscriptions by about 40% for European users.

This move comes as European regulators intensify efforts to curb Big Tech's power and level the playing field for smaller firms, including through the landmark Digital Markets Act (DMA) which came into force earlier this year.

The European Union law aims to make it easier for people to move between competing online services like social media platforms, internet browsers and app stores.

Last month, Europe's top court ruled that Meta must restrict the use of personal data harvested from Facebook for targeted advertising, supporting privacy activist Max Schrems.

The European Union did not immediately respond to a Reuters request for comment.

The developments were first reported by the Wall Street Journal.

Earlier in November, Reuters reported that Apple is set to be fined by the European Union's antitrust regulators under the bloc's landmark rules aimed at managing Big Tech's influence, making it the first company to be sanctioned.