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Amazon Plans AI-led Overhaul of Alexa Voice Assistant

FILE PHOTO: The logo of Amazon is seen at the company logistics center in Boves, France, May 13, 2019. REUTERS/Pascal Rossignol/File Photo
FILE PHOTO: The logo of Amazon is seen at the company logistics center in Boves, France, May 13, 2019. REUTERS/Pascal Rossignol/File Photo
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Amazon Plans AI-led Overhaul of Alexa Voice Assistant

FILE PHOTO: The logo of Amazon is seen at the company logistics center in Boves, France, May 13, 2019. REUTERS/Pascal Rossignol/File Photo
FILE PHOTO: The logo of Amazon is seen at the company logistics center in Boves, France, May 13, 2019. REUTERS/Pascal Rossignol/File Photo

Amazon.com is planning an artificial intelligence-driven overhaul of its Alexa voice assistant and plans to charge a monthly subscription fee to offset technology costs, CNBC reported on Wednesday.

The online retail giant will launch a more conversational version of the voice assistant later this year, positioning it to better compete with AI-powered chatbots from Microsoft and Alphabet's Google, the report said, citing two people familiar with the matter, Reuters reported.

Amazon introduced Alexa in 2014 but has not found a consistent means to make it profitable, instead driving shoppers to the company's website for more purchases.

 

 

 

 

 

 

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X Names Brazil Legal Representative as It Fights Ban in the Country

A view of a laptop shows the Twitter sign-in page with their logo, in Belgrade, Serbia, Monday, July 24, 2023. (AP)
A view of a laptop shows the Twitter sign-in page with their logo, in Belgrade, Serbia, Monday, July 24, 2023. (AP)
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X Names Brazil Legal Representative as It Fights Ban in the Country

A view of a laptop shows the Twitter sign-in page with their logo, in Belgrade, Serbia, Monday, July 24, 2023. (AP)
A view of a laptop shows the Twitter sign-in page with their logo, in Belgrade, Serbia, Monday, July 24, 2023. (AP)

Elon Musk-owned social media platform X has named a legal representative in Brazil, the firm's lawyers said on Friday, in a move that would address one of the demands imposed by Brazil's top court to allow the company to operate in the country.

Andre Zonaro and Sergio Rosenthal, who were recently appointed as X's lawyers in Brazil, told Reuters that colleague Rachel de Oliveira Conceicao was chosen as the firm's legal representative, and that they had submitted her name to the Supreme Court.

Brazilian law requires foreign companies to name a legal representative to operate in the country. The representative would assume the legal responsibilities for the firm locally.

X had a legal representative in Brazil until mid-August, when it decided to close its offices in the country.

In late August, Brazil's top court ordered mobile and internet service providers to block X in the nation, and users were cut off within hours after X did not name a new legal representative.

The move followed a months-long dispute between Musk and Brazilian Justice Alexandre de Moraes over the firm's non-compliance with court orders demanding the platform take action against the spread of hate speech.

Courts have previously blocked accounts implicated in probes of spreading misinformation and hate, which Musk has denounced as censorship.

On Thursday, the lawyers representing X in Brazil said the firm was starting to comply with orders on removing content, another demand from the top court.