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Saudi Ministry of Media Signs MoU with Microsoft Arabia on Artificial Intelligence in Media

The Saudi Ministry of Media and Microsoft Arabia signed in Riyadh on Tuesday a memorandum of understanding (MoU) to cooperate in several fields, including artificial intelligence. (SPA)
The Saudi Ministry of Media and Microsoft Arabia signed in Riyadh on Tuesday a memorandum of understanding (MoU) to cooperate in several fields, including artificial intelligence. (SPA)
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Saudi Ministry of Media Signs MoU with Microsoft Arabia on Artificial Intelligence in Media

The Saudi Ministry of Media and Microsoft Arabia signed in Riyadh on Tuesday a memorandum of understanding (MoU) to cooperate in several fields, including artificial intelligence. (SPA)
The Saudi Ministry of Media and Microsoft Arabia signed in Riyadh on Tuesday a memorandum of understanding (MoU) to cooperate in several fields, including artificial intelligence. (SPA)

The Saudi Ministry of Media and Microsoft Arabia signed in Riyadh on Tuesday a memorandum of understanding (MoU) to cooperate in several fields, including artificial intelligence.

The areas of cooperation also include developing technical aspects in data analysis, machine learning, security and privacy solutions, and software and service development solutions to improve the quality of local media content and keep pace with global developments to serve the Ministry’s future goals.

The signing ceremony was attended by Assistant Minister of Media Dr. Abdullah bin Ahmed Al-Maghlooth and Microsoft's Executive Vice President of Data and Artificial Intelligence Ziad Mansour.

The Ministry of Media was represented by General Manager of Digital Transformation and Information Technology and General Manager of Cybersecurity Eng. Bassem Al-Hazmi and Microsoft Arabia President Turki Badhris represented the company.

The memorandum aims to boost the media sector in Saudi Arabia, enabling it to contribute to the local economy and benefit from the advancements of artificial intelligence and its various applications in media.

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Google, Volkswagen Partner on Smartphone AI Assistant

People walk next to a Google logo during a trade fair in Hannover Messe, in Hanover, Germany, April 22, 2024. (Reuters)
People walk next to a Google logo during a trade fair in Hannover Messe, in Hanover, Germany, April 22, 2024. (Reuters)
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Google, Volkswagen Partner on Smartphone AI Assistant

People walk next to a Google logo during a trade fair in Hannover Messe, in Hanover, Germany, April 22, 2024. (Reuters)
People walk next to a Google logo during a trade fair in Hannover Messe, in Hanover, Germany, April 22, 2024. (Reuters)

Alphabet’s Google is providing key capabilities for an artificial intelligence assistant for Volkswagen drivers in a smartphone app, part of Google's strategy to win business by offering tools to build enterprise AI applications.

Consumers can ask Volkswagen's in-app assistant questions like "How do I change a flat tire?" or point their phone cameras at vehicle dashboards to receive relevant information.

The AI assistant draws on Google's Gemini large language models, programs that can understand and generate predictive responses to human language, and cloud computing capacity. The VW tool was designed by adding data such as Volkswagen owner’s manuals and YouTube videos on vehicle maintenance to Gemini.

Google Cloud CEO Thomas Kurian told Reuters that the product required overcoming technical hurdles to multimodality, the ability to process different data types such as text, images and videos.

"The problem looks superficially simple, but it’s technically very complex," Kurian said. "Most people think what we built is a speech-to-text translation system that then looks up a manual. Absolutely not."

The AI assistant is free and available to about 120,000 owners of Volkswagen’s Atlas and Atlas Cross Sport models. It will roll out by early next year to other cars from model year 2020 and later.

Corporate adoption of generative AI could alter the lucrative cloud computing market, where Google places third in terms of market share behind Amazon and Microsoft . Most companies are still searching for applications that users will find practical.

Cloud computing is a growing business segment for Google, accounting for $33 billion of the firm's $307 billion in overall revenue in 2023.

AI solutions have driven billions in revenue this year, the company has said, though it declined to disclose more precise figures.

Volkswagen declined to give details about usage for its AI assistant so far.