Samsung Elec Union in SKorea Says it Will Strike Indefinitely

Members of the National Samsung Electronics Union gather during a rally as they began a three-day general strike outside of Samsung Electronics' Hwaseong campus in Hwaseong, South Korea, Monday, July 8, 2024. (Hong Ki-won/Yonhap via AP)
Members of the National Samsung Electronics Union gather during a rally as they began a three-day general strike outside of Samsung Electronics' Hwaseong campus in Hwaseong, South Korea, Monday, July 8, 2024. (Hong Ki-won/Yonhap via AP)
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Samsung Elec Union in SKorea Says it Will Strike Indefinitely

Members of the National Samsung Electronics Union gather during a rally as they began a three-day general strike outside of Samsung Electronics' Hwaseong campus in Hwaseong, South Korea, Monday, July 8, 2024. (Hong Ki-won/Yonhap via AP)
Members of the National Samsung Electronics Union gather during a rally as they began a three-day general strike outside of Samsung Electronics' Hwaseong campus in Hwaseong, South Korea, Monday, July 8, 2024. (Hong Ki-won/Yonhap via AP)

A workers' union at tech giant Samsung Electronics in South Korea said on Wednesday it would continue to strike indefinitely, stepping up its campaign for better pay and benefits, Reuters reported.
The National Samsung Electronics Union (NSEU), whose roughly 30,000 members make up almost a quarter of the firm's South Korean workforce, said it has decided to continue striking because management has shown no indication of holding talks after a strike that started on Monday.
"We haven't spoken to management since we started the strike on Monday," said Lee Hyun-kuk, the union's vice president.
The union said it would extend the strike, which was initially planned to last three days through Wednesday. Lee told Reuters that the strike has disrupted production on certain chip lines such as with equipment running more slowly.
Samsung said the strike had caused no disruption during the first three days.
"Samsung Electronics will ensure no disruptions occur in the production lines. The company remains committed to engaging in good faith negotiations with the union," the company said in a statement.
The union is becoming more vocal and seeking to be treated as an equal partner, adding to challenges at the world's biggest memory chipmaker which is struggling to navigate competition in chips used for artificial intelligence (AI) applications.
Lee said about 6,500 workers have been participating in the strike and that the union will encourage more members to join.
Union officials have disputed reports of low participation, telling Reuters that the five-year-old body did not have enough time to educate members about the labor issues. The union held a training session on Tuesday and will conduct another on Wednesday.
Analysts said it would be difficult to verify whether the strike has disrupted production unless the union provides details of wafers and processes.
The union said it has revised demands to include a 3.5% increase in base salary and, instead of an extra day's annual leave, a day off to mark the union's founding. Lee said the management previously offered a 3% rise in base salary but the union wants 3.5% to better reflect inflation.
Samsung's share price was down 0.3% while the benchmark KOSPI index was little changed as at 0423 GMT.



Apple at All-time High after Morgan Stanley Calls Stock 'Top Pick' for AI Efforts

Apple's shares rose 2.5% to a record high on Monday (The AP/File)
Apple's shares rose 2.5% to a record high on Monday (The AP/File)
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Apple at All-time High after Morgan Stanley Calls Stock 'Top Pick' for AI Efforts

Apple's shares rose 2.5% to a record high on Monday (The AP/File)
Apple's shares rose 2.5% to a record high on Monday (The AP/File)

Apple's shares rose 2.5% to a record high on Monday after Morgan Stanley raised its price target on the iPhone maker's shares and designated the stock as a "top pick," citing the company's AI efforts as a boost to device sales.

In what was seen as a move to catch up with Alphabet's Google and Microsoft-backed OpenAI, the iPad maker last month unveiled Apple Intelligence, luring customers to upgrade their devices to be able to use the new technology.

Apple's shares, which have jumped nearly 20% this year, rose to $236.30, giving the company a market value of $3.62 trillion, the highest in the world.

"Apple Intelligence is a clear catalyst to boost iPhone and iPad shipments," Morgan Stanley analysts said, Reuters reported.

The new technology is compatible with only 8% of iPhone and iPad devices and Apple has 1.3 billion units of smartphones currently in use by customers, the analysts said, adding that the company could sell nearly 500 million iPhones over the next two years.

Morgan Stanley, which previously expected Apple to sell between 230 million and 235 million iPhones annually over the next two years, raised its price target on the company's shares to $273 from $216.

The stock has an average rating of "buy" with a median price target of $217, and has outperformed the S&P 500 index this year, according to LSEG data.

Industry analysts expect Samsung and Apple to lead the charge in global smartphone market recovery this year given the buzz around GenAI-enabled smartphones.

Apple sold 45.2 million smartphones globally in the three months ending June, up from 44.5 million a year earlier, but its market share fell to 15.8% from 16.6% in the same period, according to IDC data.