New York Turns High-Tech in Warning Residents about Impending Danger from Storms

FILE - People pass the New York Stock Exchange on July 30, 2024 in New York. (AP Photo/Peter Morgan, File)
FILE - People pass the New York Stock Exchange on July 30, 2024 in New York. (AP Photo/Peter Morgan, File)
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New York Turns High-Tech in Warning Residents about Impending Danger from Storms

FILE - People pass the New York Stock Exchange on July 30, 2024 in New York. (AP Photo/Peter Morgan, File)
FILE - People pass the New York Stock Exchange on July 30, 2024 in New York. (AP Photo/Peter Morgan, File)

Gone is the bullhorn. Instead, New York City emergency management officials have turned high-tech, using drones to warn residents about potential threatening weather.

With a buzzing sound in the background, a drone equipped with a loudspeaker flies over homes warning people who live in basement or ground-floor apartments about impending heavy rains.

“Be prepared to leave your location,” said the voice from the sky in footage released Tuesday by the city's emergency management agency. “If flooding occurs, do not hesitate.”

About five teams with multiple drones each were deployed to specific neighborhoods prone to flooding. Zach Iscol, the city's emergency management commissioner, said the messages were being relayed in multiple languages. They were expected to continue until the weather impacted the drone flights.

Flash floods have been deadly for New Yorkers living in basement apartments, which can quickly fill up in a deluge. Eleven people drowned in such homes in 2021 amid rain from the remnants of Hurricane Ida.
The drones are in addition to other forms of emergency messaging, including social media, text alerts and a system that reaches more than 2,000 community-based organizations throughout the city that serve senior citizens, people with disabilities and other groups, The Associated Press reported.
“You know, we live in a bubble, and we have to meet people where they are in notifications so they can be prepared,” New York City Mayor Eric Adams said at a press briefing on Tuesday.
Adams is a self-described “tech geek” whose administration has tapped drone technology to monitor large gatherings as well as to search for sharks on beaches. Under his watch, the city’s police department also briefly toyed with using a robot to patrol the Times Square subway station, and it has sometimes deployed a robotic dog to dangerous scenes, including the Manhattan parking garage that collapsed in 2023.



Pinterest Plunges as Gloomy Forecast Dampens Revenue Rebound Hopes

Image sharing company Pinterest Inc beat Wall Street estimates for second-quarter revenue. (AFP)
Image sharing company Pinterest Inc beat Wall Street estimates for second-quarter revenue. (AFP)
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Pinterest Plunges as Gloomy Forecast Dampens Revenue Rebound Hopes

Image sharing company Pinterest Inc beat Wall Street estimates for second-quarter revenue. (AFP)
Image sharing company Pinterest Inc beat Wall Street estimates for second-quarter revenue. (AFP)

Pinterest shares tumbled more than 12% premarket on Wednesday after a muted third-quarter outlook dashed Wall Street's expectations for a stabilization in its revenues amid a rebound in the digital ad market.

The photo-sharing platform on Tuesday projected current-quarter revenue below analysts' estimates, as it struggles to keep up with the competition from bigger rivals including Meta's Instagram and Facebook and Alphabet .

The digital advertising market is bouncing back from a slump seen in 2022 and early 2023, but pockets of weakness remain and are eating into business at Pinterest, Reuters reported.

San Francisco, California-based Pinterest flagged material weakness in demand from advertisers in the consumer goods space, particularly food and beverage companies, which offset strength in ad spend in the technology and financial services sectors.

"The optics of a lighter (third quarter) guide will not help recently growing ad fears, and some will be concerned that food & beverage pressure — which has been isolated — could spread to other verticals with a potentially softer consumer," J.P. Morgan analyst Doug Anmuth said in a note.

Pinterest's outlook could also spell trouble for other smaller ad players such as SnapChat owner Snap and ad tech firm Trade Desk, analysts said, noting 18% of the gross spend at Trade Desk last year came from food and beverage firms.

Shares of Snap dipped more than 2% premarket on Wednesday, with Trade Desk down 1.5%. Pinterest is set to lose about $2.8 billion in market value, if losses hold.

Pinterest could take yet another hit from the lack of political ads on its platform, unlike Meta and Alphabet which are set to benefit from political advertising in the run-up to the U.S. elections.

"Pinterest... gets no benefit from momentum others will get starting end of August/early September," RBC analysts said, noting that could be a "few hundred" basis points of a headwind for Pinterest.

At least 11 brokerages cut their price targets on Pinterest.