Toyota, Maruti Launch Marketing Drive for Hybrids in Key Indian State

Toyota's logo is seen in their exhibition stall at Bharat Mobility Global Expo organised by India's commerce ministry at Pragati Maidan in New Delhi, India, February 1, 2024. REUTERS/Anushree Fadnavis/File Photo Purchase Licensing Rights
Toyota's logo is seen in their exhibition stall at Bharat Mobility Global Expo organised by India's commerce ministry at Pragati Maidan in New Delhi, India, February 1, 2024. REUTERS/Anushree Fadnavis/File Photo Purchase Licensing Rights
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Toyota, Maruti Launch Marketing Drive for Hybrids in Key Indian State

Toyota's logo is seen in their exhibition stall at Bharat Mobility Global Expo organised by India's commerce ministry at Pragati Maidan in New Delhi, India, February 1, 2024. REUTERS/Anushree Fadnavis/File Photo Purchase Licensing Rights
Toyota's logo is seen in their exhibition stall at Bharat Mobility Global Expo organised by India's commerce ministry at Pragati Maidan in New Delhi, India, February 1, 2024. REUTERS/Anushree Fadnavis/File Photo Purchase Licensing Rights

From Instagram ads to telesales, Japanese automakers Toyota and Maruti Suzuki are going all out to market their hybrid cars in the most populous Indian state of Uttar Pradesh, aiming to cash in on tax waivers that upset many of their rivals.

The waivers have split India's auto industry, with Tata Motors, Mahindra and Mahindra and Hyundai arguing their sales of pure electric cars will suffer. Their lobbying to reverse the July decision failed last month and they now fear other states might follow suit, Reuters reported

At the Sunny Toyota showroom in Uttar Pradesh's capital of Lucknow, salespeople have been tasked to call customers who visited in the last six months to tell them about the benefits of hybrid tax waivers that will help them save $15,800 on the luxury Toyota Vellfire model and $5,200 on its Camry sedan.

"Save big .... Order now and get your hybrid vehicle delivered right at your doorstep," said an Instagram ad by the dealer.

The campaign comes after a rare lobbying win by Toyota to get the state - which accounts for a tenth of India's car sales - to allow tax waivers on sale of hybrid cars, leading to roughly 10% in savings.

India imposes a federal tax of 5% on EVs while hybrids are taxed at 43%, just below the 48% for gasoline cars, but state taxes are extra and determined by local governments.

Toyota has globally focused more on hybrids - which combine gasoline engines and batteries - than EVs. That strategy could pay off as worries about charging infrastructure and high prices curb demand for EVs globally, while sales of hybrids pick up.

In Uttar Pradesh, six salespeople for Toyota and Maruti Suzuki - which also supports the waivers - said hybrid enquires were rising and they had been asked by the companies to increase sales.

"We have been asked to sell a minimum of 250 cars in a month. There is a lot of pressure. We are trying to shift all sales to hybrids," a Maruti salesperson said.

Toyota did not respond to a request for comment.

Rahul Bharti, executive director for corporate affairs at Maruti, said its showroom enquiries had "nearly doubled since the benefits have been effected" for hybrids.

Online and WhatsApp ads reviewed by Reuters show dealerships are using taglines including: "Enjoy the nil road tax offer" and "Say Good Bye to Diesel".

At the Sunny Toyota dealership which Reuters visited, salespeople were discussing approaching all customers who were keen to buy gasoline or diesel variants and might now be tempted to buy more expensive hybrid cars given the tax waiver.

Some dealers are advising customers to move quickly.

"No one knows how long the scheme would run," said Praveen Saxena, a sales manager at a Toyota showroom in Kanpur city in the state, adding his hybrid car sales rose 50% after the tax waivers.

K.S. Dhatwalia, a former Indian government official, chose to buy a new Toyota hybrid Hyryder, partly because of tax benefits.

"Hybrids are less polluting and there was an additional tax saving too," he said.



Nebius Signs AI Capacity Deal with Meta for at Least $12 Billion

FILE PHOTO: The logo of Nebius during the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 12, 2025. REUTERS/Benoit Tessier/File Photo
FILE PHOTO: The logo of Nebius during the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 12, 2025. REUTERS/Benoit Tessier/File Photo
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Nebius Signs AI Capacity Deal with Meta for at Least $12 Billion

FILE PHOTO: The logo of Nebius during the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 12, 2025. REUTERS/Benoit Tessier/File Photo
FILE PHOTO: The logo of Nebius during the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 12, 2025. REUTERS/Benoit Tessier/File Photo

Amsterdam-based Nebius Group said on Monday it has signed a new five-year deal with Meta Platforms to provide the social media giant with $12 billion of dedicated AI computing capacity ⁠across multiple locations by ⁠2027.

Under the deal, Meta will also buy an additional $15 billion worth of capacity planned by Nebius over ⁠the coming five years if it is not sold to other customers, giving the contract a total value of up to $27 billion, Nebius said.

Nebius is a so-called "neocloud" company that sells hardware and cloud capacity ⁠as ⁠services to other tech firms. It uses Nvidia processors to provide AI cloud infrastructure.

It signed an initial $3 billion deal with Meta in November.


ByteDance Reportedly Suspends Launch of Video AI Model after Copyright Disputes

FILE PHOTO: The ByteDance logo is seen at the company's office building in Shanghai, China July 4, 2023. REUTERS/Aly Song/File Photo
FILE PHOTO: The ByteDance logo is seen at the company's office building in Shanghai, China July 4, 2023. REUTERS/Aly Song/File Photo
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ByteDance Reportedly Suspends Launch of Video AI Model after Copyright Disputes

FILE PHOTO: The ByteDance logo is seen at the company's office building in Shanghai, China July 4, 2023. REUTERS/Aly Song/File Photo
FILE PHOTO: The ByteDance logo is seen at the company's office building in Shanghai, China July 4, 2023. REUTERS/Aly Song/File Photo

TikTok's Chinese parent, ByteDance, has put on hold the global launch of its latest video-generation model, Seedance 2.0, after a series of copyright disputes with major Hollywood studios and streaming platforms, The Information reported on Saturday, citing two people with direct knowledge of the situation.

Reuters could not immediately verify the report. ByteDance did not immediately respond to a request for comment. ByteDance said last month it would take steps to prevent the unauthorized use of intellectual property on its AI video generator Seedance 2.0, ⁠following threats of ⁠legal action from US studios, including Disney.

Disney sent a cease-and-desist letter to the Chinese firm last month, accusing it of using Disney characters to train and power Seedance 2.0 without permission, after videos generated by the model went viral in China, including one of Tom Cruise ⁠and Brad Pitt in a fight.

Disney said ByteDance had pre-packaged Seedance with a pirated library of copyrighted characters from franchises including Star Wars and Marvel, portraying them as public-domain clip art. ByteDance, which officially unveiled the model in February, has said the system is aimed at professional film, e-commerce and advertising use, highlighting its ability to process text, images, audio and video at once to reduce content production costs.

Seedance 2.0 has drawn attention after earning comparisons with DeepSeek, a ⁠Chinese AI ⁠company that has built models rivaling those of Anthropic and OpenAI. Tech executives, including Elon Musk, have praised its ability to generate cinematic storylines from a handful of prompts.

ByteDance had been aiming to make the new video model available to customers worldwide in mid-March, but the company has since suspended those plans, The Information report said.

ByteDance's legal team is working to identify and resolve potential legal issues and engineers are adding safeguards to prevent the model from generating content that could lead to further intellectual property violations, the report added.


Fake Images, Videos in Wartime: How to Tell Fact from Deepfakes

Misinformation spreads rapidly on social media during crises and conflicts (Shutterstock)
Misinformation spreads rapidly on social media during crises and conflicts (Shutterstock)
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Fake Images, Videos in Wartime: How to Tell Fact from Deepfakes

Misinformation spreads rapidly on social media during crises and conflicts (Shutterstock)
Misinformation spreads rapidly on social media during crises and conflicts (Shutterstock)

As tensions escalate across several fronts in the Middle East, information is spreading almost as quickly as the events themselves.

Social media platforms are often the first place where images, videos, and reports of alleged attacks or military developments appear.

But alongside legitimate information, a wave of misleading or fabricated content is also circulating online, making it increasingly difficult to separate fact from fiction.

A Growing Digital Challenge

Cybersecurity experts warn that the rapid spread of misinformation, particularly through manipulated videos and deepfake technologies, has become a growing digital threat during periods of geopolitical instability.

Maher Yamout, Lead Security Researcher at Kaspersky, told Asharq Al-Awsat that distinguishing reliable information from false narratives becomes especially critical during emergencies, when emotions run high, and people tend to share content quickly without verifying it.

“With developments unfolding in the Middle East, government authorities in Gulf Cooperation Council countries have warned against publishing or circulating information from unknown sources,” he said.

“Fake news, misleading or inaccurate information presented as real news, becomes more dangerous during emergencies.”

Misinformation Spreads Fast

Fake news is not new, but its scale and speed have changed dramatically with the rise of social media and artificial intelligence tools. During periods of geopolitical tension, unverified reports or manipulated videos can spread within minutes, reaching millions before fact-checkers can respond.

Experts generally divide fake news into two main categories. The first involves fully fabricated content designed to influence public opinion or attract traffic to specific websites. The second contains elements of truth but presents them inaccurately because the author failed to verify all the facts or exaggerated certain details.

Both can confuse audiences during crises, particularly when users rely on social media rather than trusted news outlets for updates.

Authorities in several countries have also warned that sharing inaccurate information, even unintentionally, may expose users to legal accountability.

Governments and digital security experts are therefore urging greater digital awareness and responsibility when sharing information during sensitive periods.

AI-Powered Deception

Artificial intelligence has added a new layer to the misinformation problem through so-called deepfake technologies, fabricated videos created using machine learning techniques such as face swapping or synthetic visual generation.

In some cases, authentic footage can be altered to appear as if it documents events that never occurred.

Yamout said verifying information has become more important than ever with the spread of deepfakes.

“Artificial intelligence makes it possible to combine different video clips to produce new scenes showing events or actions that never happened in reality, often with highly realistic results,” he said.

Such technology can make manipulated videos appear convincing and potentially mislead users, especially when they circulate in emotionally charged contexts. Edited clips may appear to show attacks, military movements, or political statements that never took place.

Even when these videos are later debunked, their initial spread can still trigger confusion or public anxiety.

How to Verify Information

Cybersecurity experts say users themselves play a key role in limiting the spread of misinformation. While platforms and regulators are developing tools to detect fake content, individuals can take simple steps to verify information before sharing it.

The first step is checking the source. Websites that publish false information may contain spelling errors in their web addresses or use unusual domains that mimic well-known media outlets.

Yamout advises carefully reviewing the website address and checking the “About Us” section on unfamiliar sites. It is generally safer to rely on official sources such as government websites or trusted media organizations.

Users should also verify the identity of the author or the organization behind the report. If the author is unknown or lacks clear expertise in the subject, the information should be treated cautiously.

Comparing reports with other credible sources is also important. Professional news organizations follow editorial guidelines and verification procedures, meaning major events are typically reported by multiple reputable outlets.

Yamout also highlighted the importance of checking dates and timelines, noting that some misleading content recirculates old events and presents them as recent developments.

He added that social media algorithms can create so-called “echo chambers,” where users are shown content that aligns with their existing views and interests. This makes it essential to consult diverse and reliable sources before forming conclusions.

Playing on Emotions

Many fake news stories are designed to provoke strong emotional reactions. Sensational headlines or dramatic clips are often crafted to trigger fear, anger, or shock, emotions that increase the likelihood that users will quickly share the content.

“Many fake news stories are written in a clever way to provoke strong emotional reactions,” Yamout said.

Maintaining critical thinking and asking a simple question — why was this story written? — can help users avoid spreading misinformation, he added.

This dynamic is amplified on social media platforms, where algorithms tend to promote content that generates strong engagement. Emotionally charged posts can therefore spread faster than balanced reporting.

Spotting Signs of Manipulation

Images and videos themselves may provide clues that they have been altered. Edited photos may display distorted background lines, unnatural shadows, or unrealistic skin tones.

In manipulated videos, inconsistencies may appear in lighting, eye movement, or facial expressions. While these signs are not always easy to detect, particularly on smartphones, they can raise doubts about the authenticity of widely shared clips.

A Shared Digital Responsibility

Experts say limiting the spread of misinformation during crises requires cooperation among governments, technology companies, media organizations, and users.

Yamout said the simplest rule may also be the most effective: “If you are not sure the content is accurate, do not share it.”

Responsible sharing can help curb the spread of misinformation and protect digital communities.

As digital platforms continue to shape how information travels across borders, the ability to critically evaluate online content is becoming an essential skill.

During periods of geopolitical tension and conflict, when rumors and facts can blur, the challenge is not only cybersecurity but also protecting the credibility of information itself.