Adobe to Launch Generative AI Video Creation Tool Later this Year

Adobe logo is seen on smartphone in this illustration taken June 13, 2022. (Reuters)
Adobe logo is seen on smartphone in this illustration taken June 13, 2022. (Reuters)
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Adobe to Launch Generative AI Video Creation Tool Later this Year

Adobe logo is seen on smartphone in this illustration taken June 13, 2022. (Reuters)
Adobe logo is seen on smartphone in this illustration taken June 13, 2022. (Reuters)

Adobe will unveil a new generative AI-powered video creation and editing tool in a limited release later this year, the software maker said on Wednesday, as it looks to beef up its suite of applications catering to creative professionals.

Dubbed Adobe Firefly Video Model, the artificial intelligence tool will be released in beta and will join the Photoshop maker's existing line of Firefly image-generating applications that allow users to produce still images, designs and vector graphics.

The model will establish Adobe in the growing market for AI-based video generation tools, a space already targeted by OpenAI's Sora, Stability AI's Stable Video Diffusion and other AI video apps from smaller startups, Reuters reported.

The tool can generate a five-second clip for a single prompt and can interpret both text and image prompts, said Alexandru Costin, vice president of generative AI at Adobe. Users can also specify the required camera angle, panning, motion and zoom.

"We've invested in making this model reach the level of quality and prompt understanding that videographers expect. We've invested in making sure we really pay attention to the prompt ... respecting guidance from videographers much better than other (AI video) models," Costin told Reuters in an interview.

Adobe said the video model is trained on public domain or licensed content that it has permission to use, and not on any Adobe customer content.

"We only train them on the Adobe Stock database of content that contains 400 million images, illustrations, and videos that are curated to not contain intellectual property, trademarks or recognizable characters," Costin said.

Adobe is also rolling out Generative Extend, a tool that will be available in its Premiere Pro video editing software, which can extend any existing clip by two seconds by generating an appropriate insert to fill gaps in the footage.

First previewed in April, the tool has seen "a huge positive reaction from all of our customers", Costin said.



Saudi Transport Minister Launches Initial Operational Phase of Autonomous Vehicles 

Officials are seen at the launch ceremony in Riyadh. (SPA)
Officials are seen at the launch ceremony in Riyadh. (SPA)
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Saudi Transport Minister Launches Initial Operational Phase of Autonomous Vehicles 

Officials are seen at the launch ceremony in Riyadh. (SPA)
Officials are seen at the launch ceremony in Riyadh. (SPA)

Saudi Minister of Transport and Logistic Services and Chairman of the Board of the Transport General Authority Eng. Saleh Al-Jasser launched on Wednesday the Initial Operational Phase of Autonomous Vehicles in Riyadh.

This milestone marks a significant step aimed at enabling advanced technology and expanding the development of a smart and safe transportation ecosystem in the Kingdom.

The initiative aligns with the objectives of the National Transport and Logistics Strategy and is an extension of Saudi Vision 2030 towards adopting sustainable mobility solutions powered by the latest artificial intelligence technologies.

This project is the result of an integrated partnership that brings together the transport and logistics ecosystem and relevant stakeholders, including the Ministry of Interior, the Ministry of Communications and Information Technology ecosystem, the Saudi Data and AI Authority (SDAIA), the General Authority for Survey and Geospatial Information, and the Saudi Standards, Metrology and Quality Organization (SASO), in addition to private sector partners represented by technology and operations partners Uber, WeRide, and AiDriver.

The autonomous vehicles in this phase will operate within a real-world environment covering King Khalid International Airport and several key locations across Riyadh, including major highways and selected city center destinations.

This phase is implemented under the direct regulatory and technical supervision of the Transport General Authority. The vehicles will transport passengers with a safety officer onboard each vehicle to ensure safety and monitor the performance of smart systems in actual operating conditions.

Al-Jasser stressed that the launch of the initial operational phase reflects the Kingdom’s ambitious vision to build a smart and integrated transport system that supports economic growth and enhances quality of life.

Enabling modern technologies and developing regulatory and operational frameworks are key pillars to expanding the implementation of this technology and supporting the transformation of the transport sector, he added.

The initiative is an extension of the Kingdom’s efforts to promote sustainability, improve mobility efficiency, and localize innovation. This project represents a pioneering model of public-private partnership, paving the way for a future of safer and smarter mobility, he stated.