Mozilla Hit with Privacy Complaint Over Firefox User Tracking

FILE PHOTO: The Firefox logo is seen at a Mozilla stand during the Mobile World Congress in Barcelona, February 28, 2013. REUTERS/Albert Gea/File Photo
FILE PHOTO: The Firefox logo is seen at a Mozilla stand during the Mobile World Congress in Barcelona, February 28, 2013. REUTERS/Albert Gea/File Photo
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Mozilla Hit with Privacy Complaint Over Firefox User Tracking

FILE PHOTO: The Firefox logo is seen at a Mozilla stand during the Mobile World Congress in Barcelona, February 28, 2013. REUTERS/Albert Gea/File Photo
FILE PHOTO: The Firefox logo is seen at a Mozilla stand during the Mobile World Congress in Barcelona, February 28, 2013. REUTERS/Albert Gea/File Photo

Vienna-based advocacy group NOYB on Wednesday said it has filed a complaint with the Austrian data protection authority against Mozilla accusing the Firefox browser maker of tracking user behavior on websites without consent.
NOYB (None Of Your Business), the digital rights group founded by privacy activist Max Schrems, said Mozilla has enabled a so-called “privacy preserving attribution” feature that turned the browser into a tracking tool for websites without directly telling its users, Reuters reported.
Mozilla had defended the feature, saying it wanted to help websites understand how their ads perform without collecting data about individual people. By offering what it called a non-invasive alternative to cross-site tracking, it hoped to significantly reduce collecting individual information.
While this may be less invasive than unlimited tracking, it still interferes with user rights under the EU’s privacy laws, NOYB said, adding that Firefox has turned on the feature by default.
“It’s a shame that an organization like Mozilla believes that users are too dumb to say yes or no,” said Felix Mikolasch, data protection lawyer at NOYB. “Users should be able to make a choice and the feature should have been turned off by default.”
Open-source Firefox was once a top browser choice among users due to its privacy features but now lags market leader Google’s Chrome, Apple’s Safari and Microsoft’s Edge with a low single-digit market share.
NOYB wants Mozilla to inform users about its data processing activities, switch to an opt-in system and delete all unlawfully processed data of millions of affected users.
NOYB, which in June filed a complaint against Alphabet for allegedly tracking users of its Chrome browser, had also filed hundreds of complaints against big tech companies, some leading to big fines.



Google Tests Verified Check Marks in Search Results

A logo of Google is seen on the wall during the groundbreaking ceremony for Malaysia's first Google data center in Kuala Lumpur, Malaysia, 01 October 2024. (EPA)
A logo of Google is seen on the wall during the groundbreaking ceremony for Malaysia's first Google data center in Kuala Lumpur, Malaysia, 01 October 2024. (EPA)
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Google Tests Verified Check Marks in Search Results

A logo of Google is seen on the wall during the groundbreaking ceremony for Malaysia's first Google data center in Kuala Lumpur, Malaysia, 01 October 2024. (EPA)
A logo of Google is seen on the wall during the groundbreaking ceremony for Malaysia's first Google data center in Kuala Lumpur, Malaysia, 01 October 2024. (EPA)

Alphabet's Google is testing showing check marks next to certain companies on its search results, a company spokesperson said on Friday, in a move aimed at helping users identify verified sources and steer clear of fake websites.

Fraudulent websites impersonating official businesses or services could creep up in online search results, leading users to view false information about the business, deceiving users and potentially harming the brand.

"We regularly experiment with features that help shoppers identify trustworthy businesses online, and we are currently running a small experiment showing checkmarks next to certain businesses on Google," the spokesperson said.

Google already uses automated systems to identify pages with "scammy" or fraudulent content and prevent them from showing up in the search results.

The Verge reported the development earlier on Friday, adding that it spotted blue verified checkmarks next to official site links for companies including Microsoft, Meta and Apple on search results.

Only some users were able to see the feature, the Verge said, indicating Google has not rolled out the test widely yet.