‘Assassin’s Creed’ Maker Ubisoft Says Regularly Reviews Options after Buyout Report

This photograph taken on February 13, 2024, shows logo of Ubisoft video firm company adorn the main entrance of the company, where a strike call is planned on February 14, 2024, in Montpellier, south of France. (AFP)
This photograph taken on February 13, 2024, shows logo of Ubisoft video firm company adorn the main entrance of the company, where a strike call is planned on February 14, 2024, in Montpellier, south of France. (AFP)
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‘Assassin’s Creed’ Maker Ubisoft Says Regularly Reviews Options after Buyout Report

This photograph taken on February 13, 2024, shows logo of Ubisoft video firm company adorn the main entrance of the company, where a strike call is planned on February 14, 2024, in Montpellier, south of France. (AFP)
This photograph taken on February 13, 2024, shows logo of Ubisoft video firm company adorn the main entrance of the company, where a strike call is planned on February 14, 2024, in Montpellier, south of France. (AFP)

Ubisoft, the maker of the "Assassin's Creed", "Far Cry" and "Watch Dogs" video games, said on Monday it regularly reviewed "all its strategic options", but declined further comment on a recent report of buyout interest.

France's largest video games maker has long been seen as a takeover target and has lost half of its stock market value over the last twelve months. It has been plagued by delays and the underperformance of some of its key titles.

Ubisoft said in a statement that it would inform the market if and when appropriate. A spokesperson for the company declined to comment further when asked by Reuters whether the company had received any approach from potential bidders.

Monday's statement followed a report last week by Bloomberg News that Ubisoft's founding family, the Guillemots, and Chinese tech giant Tencent, were considering a buyout.

Shares in Ubisoft initially rose by up to 6% on Monday after the statement, topping the SBF 120 index, but reversed course and were down 1.8% at 0905 GMT.

The Guillemot family and Tencent together hold close to 25% of Ubisoft's share capital, LSEG data shows, after a deal in 2022 that saw the Chinese group acquire close to half of the Guillemots' holding.

The move capped a difficult period at Ubisoft, marked by a succession of delays of new video games and management changes.

Ubisoft's stock price slipped further last month after weaker-than-expected quarterly sales.

An underwhelming start for its new game "Star Wars Outlaws" followed the postponement of the launch of "Assassin’s Creed Shadows" by three months to February.

Ubisoft had hoped the two games would help turn around its performance as it implements cost cuts to manage its debt.



Cards to Consoles: Nintendo Opens First Museum

(FILES) This photo taken on September 24, 2024 shows large console-shaped pillows in the gift shop during a media preview of the new Nintendo Museum, located inside a renovated old factory, in the suburbs of Kyoto. (Photo by Richard A. Brooks / AFP)
(FILES) This photo taken on September 24, 2024 shows large console-shaped pillows in the gift shop during a media preview of the new Nintendo Museum, located inside a renovated old factory, in the suburbs of Kyoto. (Photo by Richard A. Brooks / AFP)
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Cards to Consoles: Nintendo Opens First Museum

(FILES) This photo taken on September 24, 2024 shows large console-shaped pillows in the gift shop during a media preview of the new Nintendo Museum, located inside a renovated old factory, in the suburbs of Kyoto. (Photo by Richard A. Brooks / AFP)
(FILES) This photo taken on September 24, 2024 shows large console-shaped pillows in the gift shop during a media preview of the new Nintendo Museum, located inside a renovated old factory, in the suburbs of Kyoto. (Photo by Richard A. Brooks / AFP)

Nintendo opened its first museum on Wednesday in a renovated factory in Kyoto, showcasing the long history of the Japanese video game giant from playing cards to "Super Mario.”

The company began life in 1889 producing Japanese playing cards called "hanafuda" as well as Western-style ones. Nintendo launched its first home video-game machines in 1977.

Many exhibits at the museum in Kyoto's Uji city are interactive -- including an area where two people can play Mario and Donkey Kong games together on a giant console.

Other zones focus on Nintendo's vintage products. For example, there is a digital version of an ancient Japanese poetry game, and a workshop for fans to create their own hanafuda cards.

Tickets, priced at 3,300 yen ($22.60) for adults and less for children, are already sold out for October and November, AFP reported.

"Visitors can learn about Nintendo's commitment to manufacturing that places importance on play and originality," Shigeru Miyamoto, the renowned creator of "Super Mario" and other games said in a video in August.

The "Super Mario" games were launched in 1985, two years after the company began selling its classic Nintendo Entertainment System (NES) console.

The museum is part of efforts by Nintendo to broaden its brand exposure, including with a smash-hit animated movie last year featuring the Italian plumber and his colorful crew.

The company has also built a "Super Nintendo World" zone at the Universal Studios Japan theme park, featuring a Mario Kart ride with a real-life Bowser's Castle.

A similar area is set to open at the park's huge Orlando location next year.

Nintendo first announced plans for the museum in 2021.

Kensaku Namera, an analyst at Nomura Securities, told AFP that the museum fits into Nintendo's strategy as a place where "people can interact" with its gaming franchises.

Repurposing an old factory built in 1969, which was once used by Nintendo for producing playing cards and later repairing consoles, is also a canny move, he said.

"It's an effective reuse of assets" by Nintendo, Namera said.