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Vodafone, Google Deepen AI Ties Across Europe, Africa

FILE PHOTO: Vodafone's logo is displayed, during the GSMA's 2023 Mobile World Congress (MWC) in Barcelona, Spain March 1, 2023. REUTERS/Nacho Doce/File Photo
FILE PHOTO: Vodafone's logo is displayed, during the GSMA's 2023 Mobile World Congress (MWC) in Barcelona, Spain March 1, 2023. REUTERS/Nacho Doce/File Photo
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Vodafone, Google Deepen AI Ties Across Europe, Africa

FILE PHOTO: Vodafone's logo is displayed, during the GSMA's 2023 Mobile World Congress (MWC) in Barcelona, Spain March 1, 2023. REUTERS/Nacho Doce/File Photo
FILE PHOTO: Vodafone's logo is displayed, during the GSMA's 2023 Mobile World Congress (MWC) in Barcelona, Spain March 1, 2023. REUTERS/Nacho Doce/File Photo

Britain's Vodafone said on Tuesday it has deepened its strategic partnership with Alphabet's Google in a ten-year, billion dollar plus deal that will bring the US tech giant's new generative AI-powered devices to customers across Europe and Africa.
According to Reuters, Vodafone said it would expand access to Google's artificial intelligence-powered Pixel devices with its 5G network in Europe and would continue promoting the Android ecosystem.
Global technology companies are competing to lure customers to upgrade their phones using new generative AI features, with the likes of Apple, Google and Samsung offering a suite of visual, text and audio features powered by AI.
Vodafone will offer Google One AI Premium subscription plans, which include Gemini Advanced, in certain countries by 2025, it said.
Vodafone will also use Google Cloud's enterprise-ready AI platform as part of the expanded partnership.
Google is in an AI race with companies such as OpenAI, which is backed by the likes of Microsoft and NVIDIA .

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Google Tests Verified Check Marks in Search Results

A logo of Google is seen on the wall during the groundbreaking ceremony for Malaysia's first Google data center in Kuala Lumpur, Malaysia, 01 October 2024. (EPA)
A logo of Google is seen on the wall during the groundbreaking ceremony for Malaysia's first Google data center in Kuala Lumpur, Malaysia, 01 October 2024. (EPA)
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Google Tests Verified Check Marks in Search Results

A logo of Google is seen on the wall during the groundbreaking ceremony for Malaysia's first Google data center in Kuala Lumpur, Malaysia, 01 October 2024. (EPA)
A logo of Google is seen on the wall during the groundbreaking ceremony for Malaysia's first Google data center in Kuala Lumpur, Malaysia, 01 October 2024. (EPA)

Alphabet's Google is testing showing check marks next to certain companies on its search results, a company spokesperson said on Friday, in a move aimed at helping users identify verified sources and steer clear of fake websites.

Fraudulent websites impersonating official businesses or services could creep up in online search results, leading users to view false information about the business, deceiving users and potentially harming the brand.

"We regularly experiment with features that help shoppers identify trustworthy businesses online, and we are currently running a small experiment showing checkmarks next to certain businesses on Google," the spokesperson said.

Google already uses automated systems to identify pages with "scammy" or fraudulent content and prevent them from showing up in the search results.

The Verge reported the development earlier on Friday, adding that it spotted blue verified checkmarks next to official site links for companies including Microsoft, Meta and Apple on search results.

Only some users were able to see the feature, the Verge said, indicating Google has not rolled out the test widely yet.