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Amazon Wants to be Everything to Everyone

The logo of Amazon is seen on the door of an Amazon Books retail store in New York City, US, February 14, 2019. REUTERS/Brendan McDermid
The logo of Amazon is seen on the door of an Amazon Books retail store in New York City, US, February 14, 2019. REUTERS/Brendan McDermid
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Amazon Wants to be Everything to Everyone

The logo of Amazon is seen on the door of an Amazon Books retail store in New York City, US, February 14, 2019. REUTERS/Brendan McDermid
The logo of Amazon is seen on the door of an Amazon Books retail store in New York City, US, February 14, 2019. REUTERS/Brendan McDermid

Amazon is bolstering its e-commerce empire while continuing a march deeper into people's lives, from robots to healthcare and entertainment.
Innovations unveiled in recent days by the Seattle-based tech titan included a delivery van computer system to shave time off deliveries by its speed-obsessed logistics network, reported AFP.
Amazon Stores boss Doug Herrington said that the technology enables vans to recognize stops and signal which packages to drop off.
"When we speed up deliveries, customers shop more," Herrington said.
"For 2024, we're going to have the fastest Prime delivery speeds around the world," he added, referring to Amazon's subscription service.
On top of that, according to Herrington, Amazon last year managed to cut 45 cents off the cost per unit shipped, a huge savings when considering the massive volume of sales.
Prime is the 'glue'
Amazon last year recorded profit of more than $30 billion on revenue of $575 billion, powered by its online retail operation and its AWS cloud computing division.
"They have this whole flywheel model with Amazon Prime membership in the middle," said eMarketer analyst Suzy Davidkhanian.
"That's the glue that keeps everything together."
Businesses include retail, advertising, cloud computing and streamed movies and music.
But that very model has the 30-year-old company facing a US government lawsuit, accused of expanding an illegal monopoly and otherwise harming competition.
Amazon makes money from data gathered about consumers, either by targeting ads or through insights into what products they might like, Davidkhanian said.
That was why Amazon paid for expensive rights to stream NFL American football games on Prime Video in a move that promises to help it pinpoint fans of the sport.
Amazon's digital assistant Alexa can order items on command and has been even built into appliances such as washing machines to let them automatically buy supplies like laundry soap as needed.
A 'pocket pharmacy'
Amazon showed off enhancements to its virtual health care service called One Medical.
For $9 a month Prime members are promised anytime access to video consultations with health care professionals, along with record keeping and drug prescriptions.
An Amazon Pharmacy takes advantage of the company's delivery network to get prescriptions to patients quickly, striving for speeds of less than 24 hours for 45 percent of customers by the end of next year.
"We're building a pharmacy in your pocket that offers rapid delivery right to your door," Amazon Pharmacy chief Hannah McClellan said, referring to the option of using a smartphone app.
The healthcare market promises to be lucrative for Amazon, which is "trying to be the platform that has everything for everyone," said analyst Davidkhanian.
Real world wrinkles
Amazon has suffered setbacks when it comes to brick-and-mortar stores but it continues to strive for a winning strategy.
The company next year will open its first "automated micro warehouse" in Pennsylvania, next to a Whole Foods Market organic grocery shop, the chain it bought in 2017.
People will be able to pick up certain items selected online, with orders filled by robots, after shopping next door for fresh produce and groceries.
Meanwhile, Amazon is ramping up use of artificial intelligence at its online store with tools helping sellers describe and illustrate products.
Product labels will change according to the user, displaying terms likely to catch their attention such as "strawberry flavor" for some and "gluten-free" for others.
"The things that Amazon is doing with AI are to make sure that you go from researching something to making the purchase as quickly as possible," Davidkhanian said.
At the logistics center near Nashville, robotic arms deftly placed packages in carts that autonomously made their way to trucks.
Logistics center automation improves safety and frees up workers for more interesting tasks, according to Amazon robotics manager Julie Mitchell.
However, critics cite delivery speed pressure and other factors as making Amazon warehouses more dangerous than the industry average.

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Technology

One Tech Tip: Here's What You Need to Do Before and After Your Phone is Stolen or Lost

FILE - The iPhone 15 Pro is shown after its introduction on the Apple campus, Sept. 12, 2023, in Cupertino, Calif. (AP Photo/Jeff Chiu, File)
FILE - The iPhone 15 Pro is shown after its introduction on the Apple campus, Sept. 12, 2023, in Cupertino, Calif. (AP Photo/Jeff Chiu, File)
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One Tech Tip: Here's What You Need to Do Before and After Your Phone is Stolen or Lost

FILE - The iPhone 15 Pro is shown after its introduction on the Apple campus, Sept. 12, 2023, in Cupertino, Calif. (AP Photo/Jeff Chiu, File)
FILE - The iPhone 15 Pro is shown after its introduction on the Apple campus, Sept. 12, 2023, in Cupertino, Calif. (AP Photo/Jeff Chiu, File)

Phones hold so much of our digital lives — emails, social media and bank accounts, photos, chat messages and more — that if they ever get stolen or go missing, it can cause major disruption beyond just the loss of a device.
In some places, phone thefts have surged so much it's now an everyday problem, with thieves on electric bikes snatching them out of pedestrians' hands, swiping them off restaurant tables or pickpocketing them on the subway, The Associated Press said.
In Britain, where 200 phones are stolen every day in “snatch thefts,” the government has pledged to crack down on the crime and is meeting with tech companies and device makers to come up with solutions.
Here are steps you can take before and after your phone goes missing:
Basic protections There are things you can do to make it less painful if your phone is stolen. Because some of these features are more technical in nature, people often overlook them.
Lock down as much as you can. At a minimum, require a password or biometric scan to unlock the device. You can also add similar requirements to important individual apps — like your banking account, WhatsApp or Signal — to protect your finance or chats from thieves.
Also, activate the find my device feature, which is available for both iOS and Android. Samsung also offers its own service called SmartThings Find.
You'll probably have lots of precious photos saved on your camera roll. It's a good idea to back them up, along with contacts, calendar items and other files. Google and Apple offer cloud-based backup services, although the free versions have limited storage space. You can also back up your files to an external hard drive, memory card or a laptop.
Some police forces and phone companies advise turning off message previews, which prevents thieves trying to break into your accounts from seeing reset or login codes when the phone is locked. To do this on an iPhone, for example, go to the notifications section of your settings menu, and tap Show Previews.
Turn on newer features Recent iOS and Android updates include a number of new functions designed to make thefts less attractive.
IPhone users can turn on Stolen Device Protection, which makes it a lot harder for phone thieves to access key functions and settings. Many thieves will want to wipe the data off and reset so they can resell it, but with this feature on, they'll need a face or fingerprint scan to do so. Apple also recently updated its “ activation lock ” feature to make it harder for thieves to sell parts from stolen phones.
Android phones, meanwhile, can now use artificial intelligence to detect motion indicating someone snatched it out of your hand and is racing away on foot or a bike, and then lock the screen immediately. And there's a feature called Private Spaces that lets you hide sensitive files on your phone.
Jot down your device number Take note of your phone's serial number, also known as an IMEI number. It can link you to the phone if it does eventually get recovered. Call it up by typing (asterisk)#06# on your phone's keypad. If you’ve already lost your phone you can also find it in other places like the box it came in.
If its stolen If you're unlucky enough to have your phone stolen, notify police. Call your insurance company if you have a policy that covers the device. Inform your phone company so they can freeze your number and issue a replacement sim card or esim. Notify your bank so they can watch out for suspicious transactions.
Tracking your device Try to locate your phone with find my device feature. For iPhones, go to iCloud.com/find from a web browser while Android users should head to www.google.com/android/find. Samsung also has its own service for Galaxy phones.
These services will show your phone's current or last known location on a map, which is also handy if you’ve just lost track of it somewhere in the house. Apple says even if a phone can't connect to the internet or has been turned off, it can use Bluetooth to ping any nearby Apple devices using the same network behind its AirTags tracking devices. Google says newer Pixel phones can be located “for several hours” after they've been turned off using similar technology.
You can get the phone to play a sound, even if it’s on silent. You can also put the phone in lost mode, which locks it and will display a message and contact details on the screen for anyone who finds it. Lost mode on iOS also suspends any Apple Pay cards and passes.
If the device shows up in an unfamiliar location on the map, and you suspect it has been stolen, experts say it's better to notify police rather than trying to get it back yourself.
Cybersecurity company Norton says, “Confronting a thief yourself is not recommended."
Final steps If you can’t find your phone, there are some final steps to take.
Log yourself out of all your accounts that might be accessible on the phone, and then remove it from your list of trusted devices that you use to get multi factor authentication codes — but make sure you can get those codes somewhere else, such as email.
Then, as a last resort, you can erase the phone remotely so that there's no chance of any data falling into the wrong hands. However, take note: Apple says that if the iPhone is offline, the remote erase will only happen the next time it comes back online. But if you find the phone before it gets erased, you can cancel the request.
Google warns that SD memory cards plugged into Android phones might not be remotely erased. And after the phone has been wiped, it won't show up on the Find My Device feature.