Tata Seals Deal with Pegatron for iPhone Plant in India's Tamil Nadu

FILE PHOTO: Apple iPhones are seen inside India's first Apple retail store during a media preview, a day ahead of its launch in Mumbai, India, April 17, 2023. REUTERS/Francis Mascarenhas/File Photo
FILE PHOTO: Apple iPhones are seen inside India's first Apple retail store during a media preview, a day ahead of its launch in Mumbai, India, April 17, 2023. REUTERS/Francis Mascarenhas/File Photo
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Tata Seals Deal with Pegatron for iPhone Plant in India's Tamil Nadu

FILE PHOTO: Apple iPhones are seen inside India's first Apple retail store during a media preview, a day ahead of its launch in Mumbai, India, April 17, 2023. REUTERS/Francis Mascarenhas/File Photo
FILE PHOTO: Apple iPhones are seen inside India's first Apple retail store during a media preview, a day ahead of its launch in Mumbai, India, April 17, 2023. REUTERS/Francis Mascarenhas/File Photo

India's Tata Electronics has agreed to buy a majority stake in Taiwanese contract manufacturer Pegatron's only iPhone plant in India, forming a new joint venture that strengthens Tata's position as an Apple supplier, two sources told Reuters.
Under the deal announced internally last week, Tata will hold 60% and run daily operations under the joint venture, while Pegatron will hold the rest and provide technical support, said the two sources, who declined to be named as the details are not yet public.
The sources did not elaborate on the financials of the deal.
Tata declined to comment, while Apple and Pegatron did not respond to Reuters queries on Sunday.
Reuters was first to report in April that Pegatron had the backing of Apple and was holding advanced talks to sell its only iPhone plant in India to Tata, marking the Taiwanese firm's latest scale back of its Apple partnership.
Apple is increasingly looking to diversify its supply chain beyond China amid geopolitical tensions between Beijing and Washington. For India's Tata, the Chennai Pegatron plant will bolster its iPhone manufacturing plans.
Tata is one of the largest conglomerates in India and has been fast expanding into iPhone manufacturing, rivaling the only other iPhone contract manufacturer operating in India, Foxconn.
The announcement for the deal's closure was made internally at the iPhone plant on Friday, said the first source.
The second source said the two companies plan to file for an approval of the Competition Commission of India (CCI) in the coming days.
Tata already operates an iPhone assembly plant in the southern state of Karnataka, which it took over from Taiwan's Wistron last year. It is also building another in Hosur in Tamil Nadu, where it also has an iPhone component plant which was involved in a fire incident in September.
Analysts estimate India will contribute 20-25% of total iPhone shipments this year, from 12-14% last year.
The Tata-Pegatron plant, which has around 10,000 employees and makes 5 million iPhones annually, will be Tata's third iPhone factory in India.



Tiktok Makes AI Driven Ad Tool Available Globally

A TikTok logo is displayed on a smartphone in this illustration taken January 6, 2020. REUTERS/Dado Ruvic/File Photo/File Photo
A TikTok logo is displayed on a smartphone in this illustration taken January 6, 2020. REUTERS/Dado Ruvic/File Photo/File Photo
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Tiktok Makes AI Driven Ad Tool Available Globally

A TikTok logo is displayed on a smartphone in this illustration taken January 6, 2020. REUTERS/Dado Ruvic/File Photo/File Photo
A TikTok logo is displayed on a smartphone in this illustration taken January 6, 2020. REUTERS/Dado Ruvic/File Photo/File Photo

TikTok on Thursday began letting all marketers on its platform use an artificial intelligence-powered tool for generating marketing clips, becoming the latest platform to let advertisers tap into the technology.
The news came with word that Getty Images will make its stockpile of pictures and video available to TikTok's AI‑powered video generation tool -- called Symphony Creative Studio, AFP said.
Brands will be able to use Getty's licensed images and videos to create AI-generated ads, including marketing messages featuring characters resembling real people, according to the companies.
Getty and TikTok did not disclose financial terms of the deal.
The Getty Images integration is part of an expansion of TikTok tools for advertisers and content creators, according to the Chinese-owned app.
"We aim to empower advertisers and help them connect with their communities with the power of generative AI," TikTok head of creative product monetization Andy Yang said in a joint release.
AI-driven tools with the potential to help make money have been eagerly sought since generative AI caught the world's attention with OpenAI's release of ChatGPT in late 2022.
The technology can produce videos, pictures or written works quickly based on demands expressed in everyday language.
Questions have arisen, however, regarding how companies investing billions of dollars in AI will profit from it.
Last month, online advertising titans Amazon, Google, and Facebook-parent Meta launched tools putting AI to work helping create ads for their platforms.
"With the surge in demand for authentic storytelling in advertising, the need for captivating, high‑quality content to convey these stories effectively to audiences has never been greater," Getty Images senior vice president of global strategic partnerships Peter Orlowsky said in the joint release.
Generative AI models trained on images, articles and other data found online have elated some users, while arousing ire in authors, artists and others who believe their creations are being absorbed without them being asked or compensated.
Publications such as the New York Times have filed lawsuits to defend their content, while some news organizations have opted to make licensing deals.