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Saudi Tourism Authority Launches Smart Tour Guide 'Sara' to Enrich Tourist Experience 

Sara offers an interactive experience, assisting tourists by providing rich information and smart recommendations. (SPA)
Sara offers an interactive experience, assisting tourists by providing rich information and smart recommendations. (SPA)
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Saudi Tourism Authority Launches Smart Tour Guide 'Sara' to Enrich Tourist Experience 

Sara offers an interactive experience, assisting tourists by providing rich information and smart recommendations. (SPA)
Sara offers an interactive experience, assisting tourists by providing rich information and smart recommendations. (SPA)

Coinciding with its participation in the LEAP 2025 conference, the Saudi Tourism Authority launched its latest unique digital product, "Sara" – the smart tour guide for Saudi tourism, through the " Spirit of Saudi Arabia” platform, to enrich the experience of tourists in the Kingdom.

Sara offers an interactive experience, assisting tourists by providing rich information and smart recommendations. It integrates artificial-intelligence (AI) technologies with authentic Saudi culture in several major languages.

The initiative is part of the Saudi Tourism Authority's efforts to harness modern technologies to promote tourism, enhance local experiences, and align them with the aspirations and needs of tourists.

It also reflects the commitment of Saudi tourism to leadership in smart tourism and innovation, contributing to an increase in tourism spending, supporting investment, enabling entrepreneurs, and boosting gross domestic product (GDP).

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Apple Ordered by EU Antitrust Regulators to Open up to Rivals

Apple iPhones are seen inside India's first Apple retail store during a media preview, a day ahead of its launch in Mumbai, India, April 17, 2023. REUTERS/Francis Mascarenhas/File Photo
Apple iPhones are seen inside India's first Apple retail store during a media preview, a day ahead of its launch in Mumbai, India, April 17, 2023. REUTERS/Francis Mascarenhas/File Photo
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Apple Ordered by EU Antitrust Regulators to Open up to Rivals

Apple iPhones are seen inside India's first Apple retail store during a media preview, a day ahead of its launch in Mumbai, India, April 17, 2023. REUTERS/Francis Mascarenhas/File Photo
Apple iPhones are seen inside India's first Apple retail store during a media preview, a day ahead of its launch in Mumbai, India, April 17, 2023. REUTERS/Francis Mascarenhas/File Photo

Apple was ordered by EU antitrust regulators on Wednesday to open up its closed ecosystem to rivals, with the latter spelling out details on how to go about it in line with the bloc's landmark rules and where non-compliance could lead to an investigation and fines.

The move by the European Commission came six months after it opened so-called specification proceedings to ensure that the iPhone maker complies with the Digital Markets Act (DMA) which seeks to rein in the power of Big Tech.

The first EU order requires Apple to give rival makers of smartphones, headphones and virtual reality headsets access to its technology and mobile operating system so they can connect with iPhones and iPads seamlessly, Reuters reported.

The second EU order sets out a detailed process and timeline for Apple to respond to interoperability requests from app developers.

Apple slammed the EU order, saying it would hurt users and help its rivals.

"Today's decisions wrap us in red tape, slowing down Apple's ability to innovate for users in Europe and forcing us to give away our new features for free to companies who don't have to play by the same rules," the company said in an email.

"It's bad for our products and for our European users. We will continue to work with the European Commission to help them understand our concerns on behalf of our users," added Apple.

"With these decision, we are simply implementing the law, and providing regulatory certainty both to Apple and to developers," EU antitrust chief Teresa Ribera said in a statement.

Apple could face an investigation if regulators subsequently find that it has not followed through on the order that could lead to a fine as much as 10% of its global annual sales.