AlUla to Host First 'Instagram Creators Summit' in MENA

Throughout the summit, content creators will experience AlUla's natural beauty and rich legacy. SPA
Throughout the summit, content creators will experience AlUla's natural beauty and rich legacy. SPA
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AlUla to Host First 'Instagram Creators Summit' in MENA

Throughout the summit, content creators will experience AlUla's natural beauty and rich legacy. SPA
Throughout the summit, content creators will experience AlUla's natural beauty and rich legacy. SPA

Saudi Arabia’s AlUla is set to host the first-ever “Instagram Creators Summit” in the Middle East and North Africa (MENA) next week.

The event will take place on April 20-22, organized by Meta in partnership with the Royal Commission for AlUla, and in collaboration with the Saudi Tourism Authority and Riyadh Air.

The groundbreaking summit is the first of its kind in the region and will bring together leading content creators from around the world. The agenda includes interactive panel discussions, keynote speeches, and conversations about the future of content creation, covering topics such as social media, artificial intelligence, and the evolving digital landscape.
These creators collectively reach over 231 million followers worldwide, highlighting the growing importance of influencer marketing in today’s travel destinations.
Interactive dialogues will allow participants to engage directly with Meta’s product managers, while open forums will encourage the sharing of expertise and the building of strong collaborations among creators.
This summit presents an exceptional opportunity to gain insights, connect with industry leaders, and stay at the forefront of the ever-changing digital scene.
AlUla will also showcase its unique vision of blending cultural heritage preservation with digital innovation through discussions on safeguarding cultural identity amid rapid digital transformation. AlUla continues to demonstrate its unique ability to evolve while remaining rooted in its past—a city renewed through time, where heritage and innovation progress together.
Throughout the summit, content creators will experience AlUla's natural beauty and rich legacy, spanning over 200,000 years of human history and 7,000 years of continuous civilizations. Participants will also explore iconic archaeological landmarks such as Hegra, the first UNESCO World Heritage Site in Saudi Arabia, AlUla Old Town, and Madrasat Addeera—a hub for crafts, culture, and creativity in the AlJadidah Arts District.



Apple to Pledge $100 billion for US Manufacturing, White House Official Says

Logo of an Apple store is seen as Apple Inc. reports fourth quarter earnings in Washington, US, January 27, 2022. REUTERS/Joshua Roberts/File photo
Logo of an Apple store is seen as Apple Inc. reports fourth quarter earnings in Washington, US, January 27, 2022. REUTERS/Joshua Roberts/File photo
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Apple to Pledge $100 billion for US Manufacturing, White House Official Says

Logo of an Apple store is seen as Apple Inc. reports fourth quarter earnings in Washington, US, January 27, 2022. REUTERS/Joshua Roberts/File photo
Logo of an Apple store is seen as Apple Inc. reports fourth quarter earnings in Washington, US, January 27, 2022. REUTERS/Joshua Roberts/File photo

Apple Inc will announce a domestic manufacturing pledge of $100 billion on Wednesday that will focus on bringing more manufacturing to the United States, a White House official said.

The pledge would be a new financial commitment, the official said on the customary condition of anonymity. It comes as President Donald Trump pursues an aggressive tariff and trade agenda aimed at moving some manufacturing back into the United States.

Apple said in February it would spend $500 billion in US investments in the next four years that will include a giant factory in Texas for artificial intelligence servers while adding about 20,000 research and development jobs across the country, Reuters reported.

Apple did not immediately respond to requests for comment.

Trump's tariffs cost Apple $800 million in the June quarter and spurred some customers to buy iPhones in late spring this year. Apple has been shifting production of products bound for the US, sourcing iPhones from India and other products such as Macs and Apple Watches from Vietnam.

The ultimate tariff rates many Apple products could face remain in flux, and many of its products are currently exempt.

"Today’s announcement with Apple is another win for our manufacturing industry that will simultaneously help reshore the production of critical components to protect America’s economic and national security," White House spokeswoman Taylor Rogers said in a statement.

The previously announced $500 billion in expected spending from Apple includes everything from purchases from US suppliers to US filming of television shows and movies for its Apple TV+ service.

Earlier, White House economic adviser Kevin Hassett told Fox Business Network Apple was likely to make an investment announcement on Wednesday, as he discussed the financial pledges made by companies and countries under Trump.